How Strikingly vs. Shopify vs. Instapage stack up against each other
Compare Instapage with Strikingly and Shopify to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Strikingly vs. Shopify – Who Comes Out on Top?
Choosing the right landing page builder can feel as challenging as forming your ultimate dream team. Imagine assembling a group of superheroes, each with unique powers to help you take your marketing strategy to the next level. Every platform has its unique strengths that can serve different marketing needs. In this showdown, we will discuss three major contenders: Instapage, Strikingly, and Shopify. Through a vivid comparison, we will guide you through the essential features and capabilities that can make or break your online presence. With so many factors to consider, from ease of use to customer support, it’s crucial to understand how these platforms stack up against one another. So, grab your cape as we explore how Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that build brand trust and customer loyalty.
Introducing Our Three Competitors
When it comes to landing page builders, Instapage, Strikingly, and Shopify each provide distinctive advantages that cater to various business needs. Instapage is touted as the optimization powerhouse, offering unmatched capabilities for creating tailored landing pages focused on conversion rates. Strikingly presents a simplified approach with single-page websites perfect for small businesses looking for a quick online presence. Meanwhile, Shopify excels primarily as an eCommerce platform that enables businesses to set up an online store seamlessly. It’s like a friendly rivalry exists among these three contenders, each striving to capture the hearts of marketers and entrepreneurs. As we unravel their unique features, you’ll find there’s something for every type of user, whether you're tuning in as a seasoned marketer or a newcomer just testing the digital waters.
First Round - Feature Highlights
Template Selection and User-Friendliness Showdown
All three platforms offer different strengths in terms of template variety and ease of use. Instapage boasts a vast library of high-converting landing page templates, combined with a robust drag-and-drop editor that allows users to customize every element to fit their brand perfectly. Strikingly, while not as feature-rich as Instapage, provides a user-friendly interface with a selection of stylish single-page templates tailored for quick launches, making it ideal for those without extensive web design experience. Shopify, on the other hand, offers various eCommerce-centric templates that cater primarily to online storefronts. Each template is designed with mobile responsiveness in mind, allowing retailers to effectively target a growing number of mobile shoppers. This variety ensures that gaining traction in different business areas is possible across all platforms.
Instapage: Your Partner in Professional Landing Pages
Instapage isn’t just another tool in the crowded market; it’s a dedicated partner for marketers focused on enhancing their conversion rates. What sets Instapage apart is its advanced customization features, leading to tailored landing page experiences that resonate with specific audiences. The platform provides A/B testing capabilities, allowing marketers to experiment with different elements, optimizing conversion rates further. Moreover, Instapage supports various integrations with other marketing tools and analytics platforms, allowing users to track conversions and results effectively. By choosing Instapage, marketers can reduce costs linked to acquisition and boost their customer loyalty through tailored experiences.
Round Two - Speed Showdown
Imagine waiting in line at your favorite coffee shop, tapping your foot impatiently. Just as a long wait can sour your mood, slow-loading landing pages can severely affect user experience. This third round evaluates the speed and performance of Instapage, Strikingly, and Shopify. A fast-loading landing page is crucial, as it ensures visitors stay engaged and content. Each platform's approach to loading times plays a vital role in user experience, and understanding these speeds can significantly influence your choice of a landing page builder.
Instapage Edge: Speedy Responsiveness
- Optimized for fast loading times with lightweight coding.
- Utilizes a Content Delivery Network (CDN) to ensure global speed.
- Allows lazy loading features for images to enhance performance.
- Offers AMP (Accelerated Mobile Pages) support for faster mobile loading.
Strikingly's Speed Benefits
- Built on a simplified streamlined framework for quick page loading.
- Responsive designs are optimized for mobile, prioritizing speed.
- Fast website loading ensures a better user experience even on free plans.
Shopify's Performance Perks
- Utilizes robust infrastructure designed for eCommerce performance.
- Homepage and product pages optimized for speed to handle consumer traffic.
- Integrated CDN ensures faster access for global customers.
- Offers caching features to enhance returning visitor experiences.
In this speed showdown, it’s clear that while all three platforms offer impressive speed capabilities, Instapage outshines the competition with extensive optimizations for fast-loading, high-performance landing pages.
Round Three - User Experience and Learning Curve
User experience is paramount when selecting a landing page builder. Instapage welcomes newcomers with an intuitive interface that provides guided instructions throughout the first-time setup. The drag-and-drop functionality adds to the accessibility, enabling anyone to create professional pages effortlessly. Strikingly further simplifies the onboarding process by offering straightforward design options with minimal setup required. In contrast, Shopify, while primarily aimed at eCommerce, also boasts an easy-to-navigate interface, though the initial learning curve may be slightly steeper for users just looking for landing pages rather than whole stores. Regardless of your skill level, all three platforms ensure a welcoming experience for beginners and advanced users alike, allowing for the development of expertise over time.
Support Teams - Who's Got Your Back?
In any marketing strategy, reliable customer support is like a trusty sidekick, ready to assist whenever challenges arise. Instapage offers a comprehensive support system with live chat, email support, and an extensive knowledge base to help users troubleshoot. Strikingly also provides a commendable support team reachable through live chat and email, along with an active community forum where users can share tips and tricks. Shopify stands tall with its robust support systems, including 24/7 customer support through live chat and email, but it also features an extensive collective of guides and video tutorials for users. Considering the support offered by all three platforms, Instapage demonstrates a strong commitment to ensuring users have access to valuable resources.
Final Round - Financial Considerations
Pricing is always a pivotal decision factor, especially in the world of digital tools. Instapage operates on a subscription model that ranges in pricing, ensuring users can find a plan that suits their budget while providing extensive features. Strikingly, appealing to startups and solo entrepreneurs, offers cost-effective plans that are easy to manage but may lack some advanced features. Shopify's pricing is relatively higher due to its focus on eCommerce functionalities, but it offers robust features that cater to selling products online. Understanding the pricing structures of all three platforms provides essential insight into which service best aligns with your goals.
In conclusion, while each platform has its own strengths and weaknesses, the perfect choice depends on your unique requirements and objectives. Consider what aspects you value most in a landing page builder—features, usability, support, or budget. Instapage stands out as a comprehensive solution for marketers aiming to reduce costs, increase conversions, and enhance customer loyalty. We encourage you to try Instapage with a free trial or demo, and discover how its powerful tools can elevate your marketing strategy.
