How Strikingly vs. SendPulse vs. Instapage stack up against each other
Compare Instapage with Strikingly and SendPulse to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Strikingly vs. SendPulse – A Showdown of Landing Page Builders
Choosing the right landing page builder is like forming your ultimate marketing dream team. Each platform has its own strengths, much like superheroes fighting for the same cause: converting visitors into loyal customers. Today, we're diving into a friendly match-up between Instapage, Strikingly, and SendPulse, exploring how these competitors stack up against each other in the quest for the perfect landing page experience. Whether you're a small business owner seeking higher conversion rates, a marketer desiring relevant experiences, or just curious about which platform earns the crown, this guide is tailored to shed light on your options. These three contenders have made their mark on the digital landscape, but who will emerge victorious? Let's find out together as we explore features, speed, usability, support, and pricing – all while ensuring you have the insights to make an informed decision. With our trusty sidekick, Instapage, not only do we get to boost conversions but also build trust and loyalty with customers while keeping costs low.
Meet the Contenders: A Quick Overview
In one corner, we have Instapage, the heavyweight champion of landing page builders known for its exceptional customization options and conversion-oriented tools. Instapage has carved a niche in the marketing world, empowering marketers to reduce costs, increase conversions, and provide landing page experiences tailored to their audience. Standing opposite is Strikingly, a platform recognized for its simplicity and user-friendly interface, aimed primarily at individuals and small businesses looking to create beautiful, one-page websites with ease. Lastly, we have SendPulse, a versatile solution that combines landing pages, email marketing, and web push notifications, offering a multi-functional approach for users seeking an all-in-one marketing toolkit. Let’s see how these platforms measure against one another in the rounds ahead, as they showcase their unique features and capabilities.
Round One - Feature Comparison: What Each Platform Brings to the Table
Template Variety and User Experience: A Closer Look
When it comes to building an effective landing page, the variety of templates and overall user experience plays a critical role in a builder's effectiveness. Strikingly offers a limited selection of stylish templates that are easy to customize, making it accessible for beginners. However, while the simplicity is attractive, the functionality can hinder more advanced features that marketers need as they grow. In contrast, SendPulse provides a more balanced array of templates that cater to different business needs, allowing users to create highly customized landing pages. However, it can be overwhelming for beginners who may find the interface less user-friendly. Instapage shines in this round by offering a staggering selection of templates alongside robust customization options. This platform’s rich features empower marketers to tailor every element on the page, ensuring that landing pages are not only visually appealing but also strategically designed for maximum conversion potential. Instapage's emphasis on personalization makes it an essential tool for anyone serious about elevating their marketing efforts.
Instapage: A Leader in Customization and Optimized Conversions
Instapage truly sets itself apart with an impressive range of features designed specifically for marketers focused on conversion optimization. With its drag-and-drop editor, users can easily create and modify landing pages without needing advanced design skills. The platform allows for A/B testing, enabling marketers to experiment with different approaches to discover what resonates best with their audience. Additionally, Instapage's dedicated tools for tracking conversion metrics provide insights into performance, empowering marketers to make data-driven decisions. What truly makes Instapage a cornerstone in any marketing strategy is its capability to seamlessly integrate with various third-party applications, allowing for streamlined workflows. Furthermore, the focus on creating relevant landing page experiences helps to increase brand trust and customer loyalty, making Instapage not just another landing page builder, but a true partner in success.
Round Two - Speed and Performance: The Race Against Time
Imagine walking into your favorite coffee shop, only to stand in a lengthy line – frustrating, isn’t it? Website speed can have a similar effect on users; slow loading times can drastically decrease visitor engagement and lead to increased bounce rates. It's essential to understand how each contender performs in this department as it can significantly impact potential conversions.
Speed Advantages of Instapage:
- Optimized templates ensure quick loading times, enhancing user experience.
- Built-in AMP support, which helps improve mobile performance.
- Customizable caching options to enhance speed.
- Direct integration with various optimization tools for real-time performance tracking.
Speed Advantages of Strikingly:
- Fast and efficient hosting that generally ensures quick loading.
- Lightweight design options that prioritize speed.
- Automatic image optimization to improve load times.
Speed Advantages of SendPulse:
- Offers optimized hosting to facilitate rapid loading.
- Performance tracking features to monitor landing page speed.
- Integrates with content delivery networks (CDNs) to enhance global access.
In the speed and performance showdown, while all three platforms bring unique features to the table, Instapage takes the lead. Its focus on optimized templates and advanced caching options positions it as the best choice for marketers who want to ensure their landing pages load swiftly and keep user engagement high.
Round Three - Usability and Learning Curve: An Easy Journey for All
Navigating a landing page builder should feel intuitive, whether you're a first-time user or a seasoned pro. Strikingly's user-friendly interface makes it ideal for beginners; however, as users advance, they might find that the platform lacks the depth of customization options they crave. In contrast, SendPulse initially feels a bit complex due to its multifaceted features, but it offers comprehensive tutorials that can assist users at every level. Instapage strikes a perfect balance here, as it not only boasts a user-friendly drag-and-drop interface but also provides an array of resources, including video tutorials, knowledge bases, and community forums to overcome hurdles. This ease of use paired with its advanced features means that users can start simple and gradually explore more complex functionalities as their skills evolve.
Round Four - Support Squad: Who's Got Your Back?
Customer support can make or break your experience with a platform. In a world where immediate answers and assistance are crucial, the availability of reliable support options can save users time and frustration. Strikingly offers responsive chat support and email assistance, though some users find that they wait longer for responses during peak hours. SendPulse, while offering multiple support channels, including chat and email, can sometimes present longer response times depending on traffic. Instapage stands out with its dedicated customer support team available across multiple channels, ensuring that users can seek assistance through chat, email, or even phone calls. Additionally, Instapage features a rich library of resources and strong community support, creating an invaluable safety net for its users, boosting confidence in navigating the platform.
Final Round - Pricing and Plans: Maximizing Value for Your Investment
When selecting a landing page builder, it's critical to assess how well pricing structures align with individual needs. Strikingly offers an affordable starting tier, but many vital features are gated behind higher plans. SendPulse provides a flexible pricing model that accommodates different budgets, offering pay-as-you-go options that can be appealing, especially for small businesses. However, Instapage's pricing, while on the premium side, reflects the extensive features and exceptional support it offers. Overall, the value found in Instapage’s emerging brand trust establishments, customer loyalty enhancements, and conversion optimization tools justifies the investment for those serious about maximizing their marketing outcomes.
Ultimately, the best landing page builder is subjective and largely hinges on what you prioritize – features, pricing, speed, or support. While Strikingly and SendPulse possess their own strengths, Instapage emerges as the leader when it comes to versatility, customization, and conversion potential. Use the insights from our comparison to determine which features are most important to you and consider giving Instapage a shot with its free trial or demo. Find the platform that aligns with your unique goals and take your marketing to new heights.
