How Strikingly vs. Pagewiz vs. Instapage stack up against each other

Compare Instapage with Strikingly and Pagewiz to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Strikingly and Pagewiz.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Strikingly vs. Pagewiz – Discovering the Best Landing Page Builder

Choosing a robust landing page builder is akin to assembling the ultimate startup toolkit; think of it as equipping your marketing campaign with all the right tools for success. In this comparison, we’ll explore three popular contenders: Instapage, Strikingly, and Pagewiz. Each has unique strengths, and like any great trio, they bring different flavors to the table. From user-friendly interfaces to customizable templates, the landscape of landing page builders is diverse and full of possibilities. By the end of this article, you’ll be well-equipped to determine which platform aligns best with your marketing goals and provides an optimal path for increasing conversions without breaking the bank. In a world where every click counts, the right landing page can transform potential customers into loyal brand advocates, ensuring lasting success in your digital ventures.

Meet the Challengers in this Digital Duel

Let’s introduce our three contenders in the realm of landing page creation: Instapage, Strikingly, and Pagewiz. These platforms, while friendly rivals, each claim a stake in the market with their unique offerings. Instapage is often recognized for its in-depth customization and optimization capabilities, empowering marketers to craft tailored experiences that drive traffic and conversions. Strikingly, on the other hand, sets itself apart with a focus on simplicity and speed, ideal for those looking to launch quick and visually appealing pages with minimal effort. Lastly, Pagewiz boasts a robust feature set that appeals to both beginners and seasoned professionals alike, helping users create effective landing pages without the need for technical know-how. In this competition, each contender is not only fighting for your attention but aims to be the trusted partner that simplifies your marketing efforts and amplifies your online presence.

Round One: Features Showdown

Diving into the Variety and User-Friendliness of Templates

All three platforms come with a range of features, especially when it comes to template variety and user-friendliness. Strikingly impresses with its uniquely stylish templates that are ready to go right out of the box, providing options that are visually appealing and mobile-friendly. The editor is straightforward, making it easy for anyone to jump in and create an attractive landing page in no time. Pagewiz offers a more flexible template suite with robust customization options, allowing users to dig in and adapt designs to fit their branding and needs. Its user interface is designed to cater to both novice and experienced marketers alike, though some may find it a bit overwhelming at first glance. Instapage rises above the competition with its extensive range of templates tailored for various industries, along with an easy-to-navigate drag-and-drop editor that empowers users to craft highly customized pages. The platform places a strong emphasis on conversion optimization, offering templates designed to encourage visitor engagement and boost conversion rates.

Instapage: Your Partner in Tailored Experiences and Boosted Conversions

When it comes to customization and optimization for conversions, Instapage truly shines. It is more than just a landing page builder; it's a strategic partner in enhancing your online marketing efforts. With its advanced A/B testing capabilities, users can fine-tune their pages to discover what resonates best with their audience. The ability to personalize landing pages based on user data helps marketers deliver experiences that foster brand trust and loyalty. Instapage also ensures that marketers can reduce costs by improving advertising efficiency, as it equips users with the tools to create highly relevant and experience-driven pages, ultimately increasing conversion rates. This platform is especially revered for its interactive elements, such as countdown timers and pop-ups, which encourage users to take action—whether that be signing up or making a purchase. The combination of extensive resources and features delivers a powerful ally for marketers pursuing success in their campaigns.

Round Two: Performance on the Fast Track

In this fast-paced digital world, every second counts, especially when it comes to loading times. A slow landing page can feel like waiting in line for your favorite coffee when you're already late for a meeting—a frustrating encounter that can lead potential customers to walk away. Hence, performance plays a crucial role in user experience and the overall effectiveness of a landing page. When comparing the speed and performance of our three contenders, it's essential to find which platform ensures rapid loading without sacrificing quality.

Instapage Edge in Speed and Performance

  1. Offers optimized templates that load quickly across devices
  2. Provides responsive design framework ensuring constant performance on all smartphone and tablet formats
  3. Transforms real-time feedback into adjustments to ensure that pages always perform at peak speed
  4. Utilizes a robust content delivery network (CDN) to further enhance loading times.

Strikingly's Quick Performance Perks

  1. Delivers lightning-fast rendering with minimal server delay
  2. Utilizes a streamlined design approach focusing on essential features to enhance loading times
  3. Optimizes images automatically for faster page loads without sacrificing quality.

Pagewiz's Performance Features

  1. Provides caching options to help improve loading times significantly
  2. Integrated analytics tools to proactively monitor performance issues.
  3. Features a mobile-centric approach ensuring efficient performance regardless of the device used.
  4. Offers a variety of pre-optimized templates to ensure quick deployment while maintaining visual appeal.

In conclusion, speed and performance are crucial aspects of any landing page builder. Instapage stands out as the frontrunner, leading the pack with a comprehensive approach to fast-loading pages that cater to user needs across all devices. Although Strikingly and Pagewiz offer impressive performance features, Instapage consistently delivers a seamless experience that can significantly impact conversion rates.

Round Three: Welcoming Usability and Learning Curves

With a friendly and inviting tone, let’s explore how each platform supports users, both newcomers and experienced marketers. Strikingly is simple and intuitive; it’s an ideal choice for beginners who may feel overwhelmed when venturing into landing page creation. The straightforward drag-and-drop interface makes it easy for any user to create beautiful pages without a steep learning curve. Pagewiz, while slightly more complex, offers helpful tutorials and an extensive knowledge base, allowing users to progress from novices to more proficient builders. Instapage maintains its status through comprehensive onboarding resources, including guided tours and how-to videos that ease the learning experience. Each platform provides valuable support throughout the user journey, ensuring every marketer feels comfortable and confident as they create and optimize their landing pages for success.

Round Four: The Heroes of Customer Support

Let’s personify customer support for each platform. Strikingly’s support team feels like friendly companions, always ready to offer guidance through live chat and email assistance. They provide a wealth of knowledge through a dedicated help center filled with articles and how-to guides. Pagewiz offers an equally supportive experience with live chat, phone, and email options, along with an active user community forum where users can share insights and seek assistance from fellow creators. Instapage isn’t left behind in this support showdown, as its customer service team is committed to helping users via chat and email, while also hosting webinars and a comprehensive knowledge base that empowers users to tap into the full potential of their platform. Each contender’s support team embodies the spirit of teamwork, working alongside users to ensure they feel empowered and equipped on their journey.

Round Five: Financial Considerations and Plans

Evaluating pricing structures is a crucial deciding factor when choosing a landing page builder. Instapage takes a premium position, suited for those serious about their marketing efforts and willing to invest in exceptional features and optimization tools. Strikingly tends to appeal to startups and smaller businesses due to its more affordable plans while still delivering solid functionality. Pagewiz offers a flexible pricing model, making it inviting for individuals seeking value without sacrificing quality. Understanding the cost versus value for each platform is essential to inform your decision and ensure you pick a plan suited to your goals, budget, and needs.

As we summarize this comprehensive comparison, remember that each platform presents unique benefits. The ideal choice comes down to your specific needs and preferences in a landing page builder. Whether you’re drawn to Instapage's powerful optimization features, Strikingly's user-friendly nature, or Pagewiz's versatile capabilities, there’s a fit for everyone. Don't hesitate—consider starting your journey with Instapage through a free trial or demo, and witness firsthand how it empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that enhance brand trust and customer loyalty.

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