How Strikingly vs. Pabbly Form Builder vs. Instapage stack up against each other
Compare Instapage with Strikingly and Pabbly Form Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Strikingly vs. Pabbly Form Builder – The Ultimate Showdown
Choosing the right landing page builder can feel a lot like assembling a dream team of superheroes for your marketing efforts. Each tool comes with its special powers, designed to tackle different challenges in online marketing. Whether you aim to create stunning landing pages, boost conversion rates, or streamline lead generation, it’s essential to understand the strengths and weaknesses of each competitor in the field. This article takes a friendly, in-depth look at three leading platforms – Instapage, Strikingly, and Pabbly Form Builder – helping you make an informed decision that suits your unique needs. Be prepared for an engaging exploration that highlights how Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. Let’s dive right in and see what each contender brings to the table!
Meet the Gladiators of Landing Pages
In the left corner, we have Instapage, renowned for its exceptional customization capabilities and conversion optimization tools. It equips marketers with everything they need to create high-converting landing pages that closely match their brand identity. Strikingly, on the other hand, sports an impressive variety of attractive templates, allowing users to whip up engaging sites with minimal effort. Finally, we have Pabbly Form Builder, which excels at simplifying the form-building process with robust features designed for creating seamless forms and capturing leads effectively. Together, they form a powerhouse trio that can cater to diverse marketing strategies and needs. Each platform embodies unique characteristics and caters to different segments of the target audience, ensuring that there’s an ideal choice for every marketer looking to enhance their landing page game.
Round One - Feature Showdown
Examining Template Diversity and User Experience
When discussing features, one can't overlook template variety and ease of use, pivotal factors for any landing page builder. Strikingly shines in this category, offering a diverse library of templates that accommodate various industries and marketing goals. Users can quickly build beautiful websites with just a few clicks, making it a fantastic choice for those who prioritize aesthetics and simplicity. Instapage complements this with a more extensive range of customizable templates that support A/B testing, allowing marketers to optimize their pages based on performance data. Pabbly Form Builder may not focus solely on aesthetics, but its feature set around customizable forms is robust, making it an excellent choice for marketers who primarily look to gather information from leads efficiently. While all three platforms bring something unique to the table, the best fit will depend on your specific needs – aesthetics vs. functionality.
Instapage: A Customization Powerhouse
Instapage stands out as a premier tool for marketers seeking not just to create landing pages but to optimize them for maximum conversions. Its unmatched customization options allow users to tailor every aspect of their landing pages, ensuring they reflect brand values and resonate with target audiences. The platform integrates seamlessly with various marketing tools and supports A/B testing, making it easy for marketers to refine their campaigns. Imagine having the ability to create personalized experiences for every visitor - this is where Instapage truly excels. This powerful platform positions itself as more than just a landing page builder; it acts as a strategic partner in helping marketers achieve their goals and scale their operations effectively. By investing in Instapage, marketers can expect improved conversion rates, enhanced brand loyalty, and a more streamlined approach to campaign management.
Round Two - The Race for Speed and Efficiency
Let’s discuss speed and performance, metrics that hold significant importance in the digital landscape. A landing page that loads slowly can tarnish the user experience, much like waiting in a long line at your favorite coffee shop – all that anticipation, only to be met with disappointment. Therefore, understanding how each platform performs in terms of speed is essential for marketers aiming to deliver excellent user experiences right from the start.
Instapage's Speed Benefits:
- Highly optimized landing pages that load quickly to reduce bounce rates
- Automatic optimization for mobile devices to ensure fast loading across platforms
- Advanced caching techniques that enhance site speed during high traffic
- Integration with reliable hosting solutions for robust performance
Strikingly's Speed Advantages:
- Templates designed with performance in mind for faster loading times
- Adaptive mobile design to maintain speed on all devices
- Global Content Delivery Network (CDN) support to minimize latency
Pabbly Form Builder's Efficiency Features:
- Quick form loading to capture leads without delay
- Lightweight interface that ensures swift action for users
- Integration with autoresponders for instant communication with leads
From the perspective of speed and performance, Instapage takes the crown for its commitment to optimizing user experience. While Strikingly and Pabbly Form Builder also have solid performances, Instapage's extensive focus on speedy, high-converting landing pages presents a compelling advantage for marketers intent on maximizing conversions.
Round Three - User Friendliness and Learning Experience
When considering a landing page builder, usability often determines the effectiveness of the tool for both newcomers and seasoned professionals. Each of these platforms welcomes users of all backgrounds. Instapage is intuitive, with a straightforward drag-and-drop builder, making it highly accessible for beginners. Strikingly similarly allows quick navigation through its interface, fostering rapid learning. Pabbly Form Builder rounds things out by providing templates and guides that help users optimize their forms, making the learning curve notably less daunting. Regardless of where you stand in your marketing journey, these platforms offer ample support and resources, ensuring you can harness their full potential as you evolve from a novice to an expert.
Round Four - The Support Squad
Let's examine the customer support available across our contenders, personifying them as reliable allies ready to assist when needed. Instapage stands tall with its responsive customer support, offering live chat and email assistance. Its extensive resource library means help is always just a click away. Strikingly provides reliable support as well, complete with a dedicated help center and community forums where users can seek guidance from both staff and peers. Pabbly Form Builder also boasts solid support channels, including email assistance, knowledge resources, and an active community ready to offer help. Each platform values its users by prioritizing a quality support experience that propels users forward.
Round Five - Getting Your Money's Worth
Making sense of the pricing structures is essential for marketers searching for the best value. Instapage offers flexible pricing plans tailored to varying business sizes and needs, emphasizing ROI with its conversion-focused features. Strikingly follows closely, with competitively priced options that appeal to those who may prioritize functional simplicity. Finally, Pabbly Form Builder features a unique pricing structure centered around freeing up user costs by offering unlimited forms and submissions, making it standout for small businesses or startups. Each platform has its strengths concerning price, but the right choice hinges on individual marketing goals and budget considerations.
In conclusion, as we wrap up our friendly comparison of Instapage, Strikingly, and Pabbly Form Builder, it’s evident that each platform has its unique benefits. However, if your primary objectives are customizing your landing pages effectively and achieving higher conversion rates, Instapage emerges as the leader. Remember to take time to reflect on your unique needs and ambitions in selecting the right tool. Whether it’s the advanced features of Instapage, the aesthetic appeal of Strikingly, or the form capabilities of Pabbly Form Builder, there’s a perfect fit waiting for you to explore. Don't hesitate to take Instapage for a spin with its free trial and see how it can transform your marketing strategies!