How Strikingly vs. Ontraport vs. Instapage stack up against each other
Compare Instapage with Strikingly and Ontraport to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Strikingly vs. Ontraport – Who Takes the Crown?
Choosing the right landing page builder can feel a bit like assembling the ultimate dream team for a futuristic mission. Each tool in this digital landscape brings unique strengths to the table, much like superheroes with distinct powers. As we embark on this journey to compare Instapage, Strikingly, and Ontraport, picture each platform as a valiant contender ready to optimize your marketing campaigns and boost conversions. By examining their features, performance, and support, we aim to uncover which of these digital champions can most effectively help marketers reduce costs, enhance customer loyalty, and drive revenue growth. Grab your popcorn because this will be an engaging showdown filled with insights and advice, leading to an informed decision on which platform suits your needs best. (min:200 words,add the small paragraphs in this paragraph.)
Meet the Competitors: A Digital Showdown
As we enter the arena, it’s time to introduce our three competitors vying for the title of best landing page builder. Instapage stands tall, renowned for its advanced optimization tools that allow marketers to create tailored landing pages that resonate with their audience. Strikingly enters the scene as a user-friendly platform, aimed at empowering individuals and small businesses to build stunning landing pages with minimal fuss. Ontraport rounds out the trio with a robust CRM and marketing automation capabilities that offer a holistic view of customer interactions, integrating landing pages as part of a broader strategy. Each platform brings its own flavor to the competition, appealing to different niches and marketing strategies. As we move forward, we will unpack what each contender offers and how they differentiate themselves in the bustling field of landing page builders. (min:200 words,add the small paragraphs in this paragraph.)
Feature Showdown: What Do They Offer?
Template Variety and User Experience
In the first round of our feature showdown, we examine the template variety and overall ease of use across our contenders. Strikingly shines with its simplicity, offering beautiful templates designed for quick customization. Its drag-and-drop functionality makes it a favorite among novices who want to create attractive pages without a steep learning curve. On the other hand, Ontraport boasts a robust selection of templates aimed at marketers looking for more sophisticated designs that align with their sales funnels. However, the learning curve can be higher for those new to the platform. Meanwhile, Instapage offers an impressive library of high-converting templates specifically tailored to various industries and goals. Its advanced editor allows for extensive customization while ensuring that users can maintain a focus on conversion optimization. By providing users with more pre-built layout options tailored for higher conversion rates, Instapage empowers its users to craft landing pages that truly resonate with audiences. (min:200 words,add the small paragraphs in this paragraph.)
Instapage: Your Partner in Customization and High Conversion Rates
Instapage distinguishes itself as a champion in the field of customization and conversion optimization, making it the go-to resource for marketers who prioritize high performance. With features such as A/B testing, heatmaps, and smart traffic, Instapage enables its users to finetune their landing pages continuously. Unlike traditional options, it arms marketers with analytics-driven insights, empowering them to make informed choices that lead to increased conversions. Instapage fosters relevant landing page experiences that cultivate trust and loyalty among customers, proving itself to be more than just a landing page builder – it's a strategic partner in achieving marketing success. With a belief in enhancing brand trust, fostering customer loyalty, and driving significant conversion rates, Instapage stands out in meeting the diverse needs of modern marketing. (min:200 words)
Round Two: Speed and Performance Comparison
Fast loading times are essential; think of waiting for coffee that just can't seem to brew – a frustrating delay when you're eager for a boost. Similarly, landing pages that take too long to load can dramatically impact user experience. Today, we dissect how these platforms stack up in terms of speed and performance, comparing their capabilities to keep customers engaged from the first click to conversion. A well-optimized landing page isn't just about aesthetics but also about performance, which can make or break a marketing campaign.
Why Instapage Excels in Speed and Performance
- Utilizes bespoke hosting solutions to ensure rapid load times.
- Optimized for mobile devices to cater to the on-the-go user.
- Built-in performance metrics to track and enhance loading speeds.
- Utilizes best practices for SEO, enhancing visibility without sacrificing speed.
Strikingly's Strengths in Speed and Performance
- Responsive templates designed for quick loading times.
- Simplicity contributes to fewer elements, decreasing load time.
- Integrated content delivery systems that effectively speed up website performance.
Ontraport's Advantages in Speed and Performance
- Seamless integration with existing marketing campaigns speeds up the process.
- Enhanced server technology to support high traffic during campaigns.
- Robust testing features help to identify slow loading components.
Analyzing the collective performance, it's evident that while each platform comes equipped with speed enhancements, Instapage emerges as the front-runner in providing top-tier performance and delivery. Its dedication to fast load times combined with user-friendly design tools reinforces its status as a trusted landing page builder.
Round Three: Navigating Usability and Learning Curves
In this round, we delve into the usability and learning experience provided by each platform. Navigating new technology can be daunting, but our contenders are designed with user-friendliness in mind, making the onboarding process enjoyable rather than frustrating. Strikingly embraces newcomers wholeheartedly, offering straightforward tools that are approachable for users of all skill levels. Users can quickly create landing pages without feeling overwhelmed. Ontraport, while feature-rich, may present a steeper learning curve, benefiting those willing to dedicate time to mastering its more complex functionalities. Instapage strikes the perfect balance between usability and advanced features, allowing both beginners and advanced users to quickly create effective landing pages. Regardless of starting point, all three platforms offer pathways to expertise, ensuring users can continuously enhance their skills. With ample resources and community support, users can confidently navigate their journey toward becoming adept marketers.
Round Four: Who Provides the Best Support?
Customer support is crucial when navigating new software, and in our fourth round, we explore how well each platform supports its users. Picture each platform's support team as a dedicated sidekick, ready to swoop in for assistance when needed. Strikingly's support shines with live chat assistance, ensuring you can get answers quickly. Ontraport offers an extensive knowledge base that covers numerous topics along with live webinar training, aiding users in understanding its vast capabilities. Instapage is not far behind, providing a robust range of support channels including live chat, email support, and valuable community forums, fostering an environment of collaboration and problem-solving. Ultimately, each platform stands ready to support its users, but potential customers should consider which level of support aligns best with their personal or team needs.
Round Five: Analyzing Pricing Plans
When it comes to choosing the right platform, pricing can play a significant role in your decision. Each of our contenders offers various pricing plans tailored to fit distinct requirements. Strikingly ensures affordability with its free plan and low-cost premium options, perfect for startups and freelancers. Conversely, Ontraport embraces a more comprehensive toolset with pricing that reflects its CRM and marketing automation features. In contrast, Instapage positions itself as a premium offering, its pricing justified by its advanced capabilities and proven conversion optimization tools. When analyzing pricing structures, it’s essential to align your choice with your marketing goals. While budget is crucial, remember that investing in a tool that increases conversions and reduces costs can yield significant returns. In the end, it’s about finding the best value for your unique needs and goals.
In summary, while Strikingly offers simplicity and affordability and Ontraport boasts robust marketing solutions, Instapage remains the top contender when it comes to customization, speed, and conversion optimization. Each platform has strengths tailored to different users, making the ideal choice unique to individual objectives. Instapage empowers marketers to create landing pages that not only reduce costs but also bolster customer trust and loyalty, consolidating its position at the forefront of landing page tools. For those ready to elevate their marketing game, consider giving Instapage a try with its free trial or demo.