How Strikingly vs. Nicepage vs. Instapage stack up against each other

Compare Instapage with Strikingly and Nicepage to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Strikingly and Nicepage.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Strikingly vs. Nicepage – Unpacking the Best Landing Page Builders

Choosing the right landing page builder can be likened to assembling a dream team for a crucial game – you want the best players in their positions. Picture three contenders stepping into the ring: Instapage, Strikingly, and Nicepage. Each offers unique advantages designed to empower marketers in today’s competitive landscape. This article draws out the key differences and strengths of each contender, giving you the insights needed to make an informed decision on which platform suits your marketing strategy best. Whether you’re looking to achieve cost reductions, grow conversions, or create highly relevant landing page experiences, we’ll guide you through an engaging exploration of these platforms. Opting for the right tool can increase your brand trust, foster customer loyalty, and ultimately drive high conversion rates, so let’s get started on this exciting comparison of Instapage, Strikingly, and Nicepage.

Meet the Challengers: Who Are They?

As the arena lights dim, let’s introduce our three powerful players. First up is Instapage, known for its emphasis on customization and conversion rate optimization. It features a wide variety of templates designed for seamless user experiences, ensuring every aspect aligns with individual marketing goals. Enter Strikingly, an appealing choice for those who want a streamlined landing page experience without the fuss. Its user-friendly design is perfect for quickly setting up single-page websites, ideal for marketers needing speed without sacrificing quality. Finally, we have Nicepage, which prides itself on an extensive assortment of editable templates, enabling creative flexibility for users from all backgrounds. Together, these three platforms present friendly rivalry within the landing page universe, each with strengths designed to empower users to capture more leads and drive business growth. Navigating through their offerings can unlock immense potential for your marketing campaigns, so let’s dive deeper into their distinctive features.

Round One: Feature Showdown

Template Selection and User Experience - A Critical Comparison

When examining template variety and ease of use, each platform shines in different ways. Strikingly offers sleek, minimalistic templates that are incredibly easy to edit, perfect for marketers who prioritize speed and simplicity. Users can create stunning landing pages in minutes, which is especially advantageous when times are tight. Alternatively, Nicepage takes pride in its vast library of responsive templates, which can be tailored according to specific brand identities, making it suitable for both personal and professional projects. It allows for a greater layer of creative control while still being intuitive enough for newcomers. Instapage, however, stands out with its advanced customization options. The ability to generate unique variations of existing templates means elevated styling constraints don’t hinder creativity. Marketers can easily adapt each landing page to align specifically with their campaigns or targeted audiences, which is critical for maximizing engagement and boosting conversion rates. Ultimately, while every platform has its strengths, the choice boils down to user preference and specific needs.

Instapage: Your Go-To for Customization and Conversion

Instapage comes to the forefront as a premier solution for businesses seeking in-depth customization and enhanced conversion rate optimization. Its advanced tools allow users to create highly personalized landing pages tailored to various audience segments. The drag-and-drop builder is extraordinarily user-friendly, enabling anyone – from newbies to seasoned marketers – to craft aesthetically pleasing and functional landing pages with ease. What's more, Instapage’s ability to run A/B tests seamlessly enhances performance analysis, giving marketers the insights necessary to fine-tune conversions continually. Coupled with robust features such as lead capture forms, analytics, and built-in marketing integrations, Instapage not only serves as a technology solution but becomes an essential partner in your marketing success journey. With the focus on delivering relevant landing page experiences, Instapage empowers marketers to reduce costs, grow conversions, and build lasting relationships with customers.

Round Two: The Race of Speed and Performance

Speed is the unsung hero of any digital marketing strategy. Picture the irritation of standing in a long queue for your favorite coffee only to get a lukewarm drink. Website speed directly affects user experience and engagement levels; slow-loading sites can deter potential customers. Therefore, choosing a landing page builder that maximizes loading speeds can make all the difference in keeping your audience engaged and decreasing bounce rates. Let’s take a look at how our contenders stack up in terms of speed and performance.

Instapage Pros:

  1. Fast loading times even with complex elements and media-rich content
  2. Optimized for mobile responsiveness to enhance speed across all devices
  3. Autonomous code management and optimization for better performance
  4. Built-in AMP (Accelerated Mobile Pages) support for lightning-fast load speeds

Strikingly Pros:

  1. Simplicity that allows swift page creation and deployment
  2. Lightweight templates ensuring faster load times
  3. Optimized performance tailored for single-page websites

Nicepage Pros:

  1. Customizable templates that manage to load quickly
  2. Integrated optimization tools for faster site speed
  3. Support for modern web standards ensuring smooth performance on diverse devices

In our analysis of speed and performance, Instapage clearly takes the lead. Its robust hosting solutions and design optimization provide an unparalleled user experience that encourages visitors to engage longer with your content. Strikingly, while efficient, leans more towards simplicity, which might not suit users needing more complex sites. Nicepage, while versatile, occasionally falls behind in speed due to its extensive customization options. Yet, all three have unique attributes that can cater to varied marketing needs.

Round Three: User-Friendliness and Learning Curve

When it comes to user-friendliness, each platform offers a unique experience tailored to its user base. Strikingly stands out with its straightforward interface that welcomes first-time users. Its simplicity allows marketers to dive right into website creation without a steep learning curve. Everything is designed with user accessibility in mind, ensuring campaigns can be launched quickly. In contrast, Nicepage, with its extensive customization capabilities, requires a little more time investment for new users to fully grasp. However, once users overcome the initial learning stage, they can take full advantage of its creative potential. Instapage strikes a balance, featuring an intuitive builder enhanced by comprehensive tutorials and customer support resources, enabling both novices and experts to thrive. No matter your experience level, the journey to mastering these tools is well within reach, providing significant value in building effective landing pages.

Round Four: Your Support Heroes

Customer support can be seen as a lifeline during tricky situations; each platform's assistance model serves as a reliable support squad. Instapage offers robust support channels, including chat, email, and phone options, alongside vast online resources and community knowledge. Strikingly simplifies support with a friendly approach, providing a comprehensive help center filled with tutorials and guides. Their chat option is effective, helping users navigate issues promptly. Nicepage, while offering email support and a community forum, may not have as extensive a real-time support network, but its user community is dedicated and responsive. Highlighting the presence and types of assistance available across platforms allows users to assess which suits their needs best.

Round Five: Investment and Value

Finally, let’s dive into the pricing structures of these platforms, offering clarity on which serves your marketing budget best. Instapage's robust offerings come with a premium price tag, which may seem steep but it’s packed with features that justify the investment. Strikingly presents a more budget-friendly option for personal projects or small businesses, allowing users to access essential tools without breaking the bank. Meanwhile, Nicepage offers an excellent middle ground, allowing flexibility in pricing plans to cater to different user needs while providing powerful features. Overall, understanding your budget constraints and aligning them with each platform's pricing will ensure you make the best choice for your landing page requirements.

As we wrap up this comprehensive comparison, it’s evident that each platform brings unique strengths and weaknesses to the table. Depending on your specific needs – be it automation, features, support, or budget – there is a perfect fit waiting for you. However, if you value customization and advanced analytical tools, Instapage truly stands out. Its unmatched capacity to deliver tailored landing page experiences and enhance conversion rates makes it a must-try platform. Why not take Instapage for a test drive? Its free trial allows you to experience firsthand the significant impact it can have on your marketing success.

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