How SamCart vs. Mozello vs. Instapage stack up against each other

Compare Instapage with SamCart and Mozello to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from SamCart and Mozello.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. SamCart vs. Mozello – Who Comes Out on Top?

Choosing among landing page builders is like picking the perfect team of superheroes for your marketing strategy. Each contender has its unique strengths, shaping how you engage with your audience. In this guide, we’ll assess three popular platforms: Instapage, SamCart, and Mozello. While looking for a solution, marketers face various challenges, akin to assembling a team with specialized skills to take on distinct tasks. Instapage shines with its specialization in creating customized landing pages that convert, while SamCart brings its expertise in e-commerce. Mozello, on the other hand, offers simplicity and flexibility for small businesses. By the end of this article, you’ll have a clearer picture of which platform can help you lower costs and grow conversions through relevant landing page experiences, enhancing both brand trust and customer loyalty.

The Contenders Step into the Spotlight

In the left corner, we have Instapage, a platform known for its robust features, specifically designed to enhance landing page creation. It emphasizes not just aesthetics but also performance, catering to marketers aiming for better conversion rates. Then, in the right corner, we have SamCart, a tool that excels in the realm of e-commerce, enabling users to craft product sales pages that convert visitors into customers. Finally, introducing Mozello, the underdog that stands out with its straightforward approach, ideal for those who may not need all the bells and whistles but want something easy and effective. Each of these platforms brings its own flair to the digital marketing scene, making this match-up an essential consideration for marketers and business owners alike. Ready to see who dominates in the features, performance, usability, and price? Let’s go!

Round One - Feature Showdown

Template Variety and User-Friendliness

When it comes to template variety, each platform presents a unique selection designed to cater to diverse marketing needs. SamCart focuses heavily on conversion-oriented templates that are specifically built for sales funnels, simplifying the user experience for e-commerce sellers. Mozello, while offering fewer templates, makes up for it by providing designs that are easily customizable and suited for small websites. Instapage, in contrast, boasts an expansive library of high-quality templates, optimized for conversion, enabling marketers to build visually striking landing pages. Usability plays into this as well: SamCart is very straightforward, accommodating users who might feel overwhelmed with more complex software, while Instapage provides intuitive drag-and-drop functionality, enhancing the design experience. Overall, Instapage’s diverse templates and user-friendly experience make it a significant contender in this round.

Instapage: Your Go-To for Customization and Conversion

What sets Instapage apart is its unparalleled customization capabilities. Unlike its competitors, it empowers users to tailor landing pages precisely to their brand identity, allowing for a unique user experience that effectively addresses different audience segments. Marketers can utilize advanced features like A/B testing and heatmaps to refine their approach continuously. Instapage is not merely a tool; it is a partner in driving your success by delivering relevant landing page experiences that foster brand trust and customer loyalty, all while enhancing conversion rates. With a user-friendly interface, anyone, from beginners to experts, can create stunning, high-performing landing pages in no time, allowing for rapid iteration based on real-time data. This versatility is why many marketing teams prefer Instapage over alternatives.

Round Two - Speed and Performance

Speed is the name of the game when it comes to online user experience. Imagine waiting for a slow webpage to load while you're trying to make a purchase — it’s enough to ruin your entire experience! Similarly, landing page performance can make or break your conversion rates. A swift loading time is essential not only to retain visitors but also to enhance their interaction with your content. In this arena, we’ll explore how each landing page builder measures up.

Instapage’s Advantages:

  1. High-speed loading times optimized for all devices.
  2. Advanced caching mechanisms that reduce page lag.
  3. Fast integration with third-party analytics tools for real-time monitoring.
  4. Mobile responsiveness that ensures quick loads on smartphones.

SamCart’s Speed Benefits:

  1. Focus on sales pages that are designed for quick transactions.
  2. Streamlined interface that loads efficiently for a fast checkout process.
  3. Thorough testing to ensure pages remain light and quick.

Mozello’s Performance Highlights:

  1. Simple designs that tend to load quickly.
  2. Simplicity of code that enhances overall speed.
  3. Automatic optimization for images to reduce loading times.
  4. Adaptability across devices for consistent performance.

In summary, all three platforms offer unique strengths in speed and performance. However, Instapage stands out with its emphasis on high-speed loading times across devices, making it an ideal choice for marketers focused on optimizing conversion rates.

Round Three - Usability and Learning Curve

When it comes to usability, each platform welcomes users with open arms, regardless of their technical skill levels. Instapage is particularly known for its intuitiveness, enabling new users to navigate the interface without feeling overwhelmed. The drag-and-drop editor facilitates quick customizations, allowing marketers to feel confident as they experiment with different designs. SamCart, with its straightforward e-commerce focus, makes it easy to set up product pages without extensive knowledge of web design. Mozello, while offering a more limited selection, showcases an accessible platform where users can quickly build their websites. All three are designed with the user in mind, ensuring that you won’t face insurmountable challenges finding your way around. Over time, users can progress from basic functionalities to advanced optimizations, fostering a sense of growth with each tool they engage with.

Round Four - Customer Support Stars

Let’s talk about the customer support systems each platform has in place, emphasizing their roles as reliable sidekicks. Instapage offers exceptional customer support via chat and email, along with an extensive knowledge base that is perfect for self-service. SamCart provides a dedicated support team that offers chat and email assistance, with a community forum where users can exchange ideas and solutions. Mozello may not have as robust a support network, but it provides email support and a plethora of tutorials to guide users through common challenges. Regardless of which platform you choose, each offers valuable support, ensuring that users can access help when needed. Having responsive customer support can make a significant difference in your overall experience.

Round Five - Assessing Pricing and Plans

Price is an essential factor for many when selecting a landing page builder, and each of our contenders comes with its unique pricing structure. Instapage offers various plans that cater to diverse needs, emphasizing value for marketers interested in features and functionalities that drive serious results. SamCart leans towards a pricing model focused on e-commerce features, making it ideal for online sellers who prioritize checkout and sales functionalities. Meanwhile, Mozello's straightforward pricing makes it accessible for small business owners, attracting those who don’t need an extensive suite of features. Each platform provides options that align with different marketing goals, so you’ll want to think about what features you value most. Pricing structures might vary widely, so ensure to review your business requirements before making a commitment.

In conclusion, while Instapage, SamCart, and Mozello each have their advantages, the right choice ultimately depends on your individual needs and goals. Remember to weigh factors such as features, customer support, and price as you decide. Want to see Instapage in action? Sign up for a free trial or demo to explore how it can empower your marketing strategy to reduce costs, enhance conversions, and build trust with your audience.

FAQs

Try the most advanced landing page platform today