How Strikingly vs. Monetate vs. Instapage stack up against each other
Compare Instapage with Strikingly and Monetate to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Strikingly vs. Monetate – Who Comes Out on Top?
Choosing the right landing page builder can feel a bit like selecting your favorite superhero. Each contender has its unique strengths and transformative powers. In this exhilarating showdown, we’ll pit Instapage against Strikingly and Monetate to find out which platform can truly uplift your marketing strategy. Think of this comparison as forming your own ultimate superhero team for online success, where each hero has something special to offer. Today, we’ll explore how these tools can help marketers reduce costs, grow conversions, and enable engaging landing page experiences that foster brand trust and customer loyalty. Buckle up, as this article will provide you with all the insights needed to make a well-informed choice, ensuring you land on the right page – pun intended!
Introducing the Heavyweights of Landing Page Builders
In the left corner, we have Instapage, known for its unmatched customization capabilities and focus on conversion optimization. It’s a favorite among marketers looking to enhance customer engagement through tailored landing pages. In the right corner, Strikingly enters the arena, boasting simplicity and a user-friendly interface that allows users to build stunning single-page websites in no time. And let’s not forget Monetate, a heavyweight that specializes in personalization and optimization, ensuring that every visitor enjoys a tailored experience. Each of these platforms offers unique features that cater to different marketing needs, making them worthy contenders in this digital arena. Whether you're a novice or a seasoned marketer, you'll find strong features within each platform designed to boost your efforts and achieve your business objectives. Whether you need a simple solution or a more powerful tool, this comparison will assist you in making a savvy choice that aligns with your marketing aspirations.
The Feature Showdown – Uncovering Strengths and Weaknesses
Template Variety and User Experience: A Key Comparison
When it comes to templates and user experience, each contender has its own flair. Strikingly shines with a selection of beautiful pre-designed templates aimed at creating stunning websites effortlessly. It’s ideal for users who prioritize simplicity and don’t have time for complicated setups. Meanwhile, Monetate offers a solid range of customizable templates that are ideal for those looking to deliver personalized experiences based on user behavior and preferences. However, Instapage takes the lead with its extensive library of high-converting templates tailored for different industries. Each template is not only visually appealing but also optimized for conversion, which is what makes Instapage a go-to for marketers focused on driving results. With easy customization and an intuitive drag-and-drop editor, users can quickly create professional-looking landing pages without extensive design experience. The user experience remains smooth and efficient, catering to both novices and experts alike – making landing page creation a breeze. Ultimately, while Strikingly and Monetate provide excellent features, Instapage’s robust flexibility and optimization capabilities solidify its position as a market leader in the landing page space.
Instapage: Your Ultimate Partner for High-Converting Pages
Instapage excels not only in features but also in performance outcomes. It's designed with conversion rate optimization at its heart, allowing marketers to craft landing pages that not only look good but also convert well. Its customizable templates, dynamic text replacement, and A/B testing capabilities enable users to create landing pages that can adapt to varying campaign needs. Instapage empowers marketers to reduce costs and grow conversions effectively. Furthermore, its collaborative features ensure that teams can work seamlessly together, allowing for a unified approach that enhances brand trust and fosters customer loyalty. Overall, Instapage stands as not just a tool but a valuable partner in achieving marketing success, lending marketers the power to drive conversion rates higher than ever before while delivering relevant and engaging landing page experiences.
Speed Matters – Performance at a Glance
In the digital world, speed is critical. Imagine your website loading slower than expected, akin to a long wait at your favorite coffee shop – it can turn a pleasant experience sour in an instant. A fast-loading landing page can significantly enhance user experience, reduce bounce rates, and ultimately motivate visitors to convert. Each platform brings its own strengths to the table in this regard, which impacts marketers directly in achieving their goals. Observing the nuances of speed performance across Instapage, Strikingly, and Monetate gives valuable insights to ensure users have an optimal experience, free of unnecessary delays.
Instapage Advantages:
- Lightning-fast loading times, ensuring visitor retention
- Integrated performance tracking tools for real-time insights
- Robust image optimization features for faster page rendering
- Content delivery network (CDN) support to improve global reach
Strikingly Advantages:
- Quick and efficient loading times enhancing user experience
- Simplicity in creating single-page sites helps maintain speed
- Auto-generated mobile optimization for quick access on all devices
Monetate Advantages:
- Adaptable load times due to advanced personalization algorithms
- User-segmentation enhances tailored experiences for faster actions
- Robust analytics to monitor and optimize performance continually
In this round, it becomes clear that while all three platforms offer solid performance, Instapage truly rises above the rest with its emphasis on speed, efficiency, and user satisfaction. It’s essential for marketers to prioritize platforms that support fast loading times to ensure they capture leads effectively, and here Instapage demonstrates its superiority over Strikingly and Monetate.
Navigating Usability – Who’s Easiest to Learn?
With usability playing a significant role in how quickly users can ramp up, let’s consider how friendly these platforms are to newcomers. Each tool offers unique onboarding processes and user interfaces. Strikingly stands out with its straightforward setup, allowing new users to dive in and create stunning sites without the steep learning curve. Monetate, while powerful, may require a bit of a learning curve for users to fully leverage its capabilities. Instapage, on the other hand, balances ease of use with advanced functionality. Its intuitive drag-and-drop editor and comprehensive tutorials ensure users can take full advantage of its powerful features without feeling overwhelmed. Overall, users can feel assured they are choosing a platform that will support them, regardless of their skill level – whether they’re building their first landing page or optimizing layouts to drive conversions. Instapage, with its blend of user-friendliness and advanced tools, makes a compelling case for marketers looking to achieve immediate results and long-term growth.
Who’s Got Your Back? Customer Support at a Glance
In the world of landing page builders, having reliable customer support can feel akin to having a dedicated sidekick by your side, ready to assist you whenever obstacles arise. Instapage offers multiple support options, including live chat, email, and an extensive knowledge base full of resources, tutorials, and community forums for peer support. Strikingly also provides solid customer support, catering mainly through email and an extensive library of guides to assist users. Monetate, while offering robust capabilities, has a more business-oriented approach which might not be as accessible to smaller businesses looking for immediate support. This results in a diversified customer experience across these platforms. In the end, it’s crucial to assess which type of support fits your specific needs, especially when you encounter challenges while navigating these powerful tools.
Analyzing Pricing – Value That Counts
When considering pricing structures, it's essential to explore which platform offers the best value for different needs. Instapage has distinct pricing tiers that cater to various requirements, with a focus on features that drive conversion. Strikingly offers a free tier with limited features that is excellent for beginners, but its paid plans might hit a ceiling for growing businesses. Monetate operates on a premium pricing model aimed at larger companies, which can limit accessibility for smaller businesses. This pricing comparison illustrates that while all platforms have something to offer, it’s critical for users to evaluate their own budgets and feature needs carefully. Keep in mind that while price is a vital factor, it shouldn't overshadow the value that these tools can provide towards achieving your marketing goals. In the final analysis, Instapage balances its advanced features with pricing that reflects the comprehensive benefits it provides, making it an attractive option for marketers.
In conclusion, the race to optimize landing pages boils down to finding the platform that aligns with your unique requirements. Instapage, Strikingly, and Monetate each have strengths worth considering, but it's Instapage's combination of robust features, fast performance, and high-level customization that makes it the standout choice for driving conversions. Regardless of your current needs, this exploration has highlighted the importance of strategic selection in landing page builders. The best advice? Take Launchpad for a spin with a free trial or demo to discover firsthand how it can empower your campaigns while fostering brand trust and customer loyalty, positioning you for success in the ever-competitive digital landscape.