How Strikingly vs. Mautic vs. Instapage stack up against each other
Compare Instapage with Strikingly and Mautic to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Strikingly vs. Mautic – Navigating the Landing Page Landscape
Choosing the right landing page builder can feel like assembling a superhero team to tackle your marketing challenges. Each contender brings unique powers to the table, promising to optimize conversions and streamline costs—a thrilling adventure awaits! In the bustling digital space, landing page success is often the first impression a potential customer has of your brand. Whether you aim to reduce expenditures, boost conversion rates, or enhance customer loyalty, picking the right platform is crucial. In this showdown, we'll pit Instapage, Strikingly, and Mautic against one another to help you discover which one offers the ultimate solution for your marketing needs. Get ready to dive into their features, performance, usability, and support to make an informed decision that resonates with your brand's goals. This comparison will guide you through the important elements, ensuring your marketing strategy doesn't just shine but soars in the competitive landscape ahead.
Meet the Rivals: A Quick Overview
In our corner, we have three formidable companions: Instapage, Strikingly, and Mautic. While these platforms share a common goal of optimizing landing pages, they each possess distinct strengths that set them apart in the digital marketplace. Instapage is celebrated for its unparalleled customization capabilities and conversion optimization features, making it a favorite among marketers aiming for impactful results. Strikingly shines in simplicity, appealing to individuals and businesses eager to create stunning, single-page websites effortlessly. On the other hand, Mautic is an open-source powerhouse focusing on marketing automation, making it the go-to choice for those needing an integrated approach to lead generation and nurturing. As we explore each contender, remember that your decision should align with your unique marketing objectives and user experience aspirations.
Round One: Feature Comparison Showdown
Template Variety and User Experience
Feature-wise, each platform brings something intriguing to the table. Strikingly often wins over users with its user-friendly interface and pre-designed templates, allowing users to whip up visually appealing landing pages within minutes. Though it offers less customization than Instapage, its ease of use is unparalleled for those pressed for time. Meanwhile, Mautic’s templates lack a certain polish but compensate with flexibility, allowing tech-savvy users to build landing pages that integrate seamlessly with their marketing campaigns. When it comes to Instapage, its template variety is second to none. It boasts more than 200 customizable templates designed to enhance conversion rates. Marketers can tailor every element, enabling a high degree of personalization that resonates with target audiences. In summary, if you prioritize extensive template variety and customization, Instapage holds the crown. However, if speed and simplicity are your keywords, Strikingly might be your choice.
Instapage: A Partner in Success
Instapage isn't just another tool in the digital toolbox; it's a partner in your marketing success journey. It empowers marketers to reduce costs while offering a robust suite of features, all designed to amplify conversions. The platform's unique customization capabilities allow users to craft landing pages that not only meet user expectations but also foster brand trust and customer loyalty. With detailed analytics, A/B testing features, and a user-friendly editor, it’s tailored for those looking to explore deeper into customer behavior and optimize their strategies accordingly. Instapage provides seamless integration with various marketing tools, enhancing your team's workflow and making campaign management more accessible. If growing conversion rates and delivering relevant landing page experiences is your goal, look no further than Instapage as your go-to solution.
Round Two: Speed and Performance
Picture this: You’re in line at your favorite coffee shop, eagerly anticipating your caffeine fix. But what if the wait stretched on for what felt like an eternity? Similarly, website speed can make or break the user experience. In this round, we delve into how quickly each platform can deliver content to users and how that impacts engagement levels.
Instapage Advantages in Speed and Performance
- Optimized for quick loading times, ensuring minimal bounce rates.
- Excellent server performance even during high traffic periods.
- Advanced caching options to accelerate page delivery.
- Responsive designs that enhance mobile performance.
Strikingly Advantages in Speed and Performance
- Built for speed, with fast rendering capabilities for single-page sites.
- User-friendly interface ensures quick deployment of landing pages.
- Minimalistic design leads to faster loading times across devices.
Mautic Advantages in Speed and Performance
- Open-source flexibility allows customization for optimal performance.
- Hosted solution can lead to faster loading depending on server setup.
- Integration with various external services ensures speedy lead processing.
- Powerful automation features enhance efficiency in marketing efforts.
In terms of speed and performance, Instapage is undoubtedly designed with optimization in mind. While its competitors also offer reliability, Instapage stands out with its focus on quick load times and overall performance, which positively impacts user experience and engagement.
Round Three: Usability and Learning Curve
When choosing a landing page builder, usability is a significant factor. All three platforms strive to create user-friendly experiences, but they do so in different ways. Strikingly excels in its intuitive design that allows even the most novice users to navigate effortlessly. The simplicity ensures that users can create attractive landing pages with minimal instruction. In contrast, Mautic caters more towards the experienced marketer, offering a plethora of features that may initially feel overwhelming. However, users who invest the time to familiarize themselves can harness its robust automation capabilities effectively. Instapage, with its balance of customization and usability, caters to both beginners and experienced users. Marketers can create complex landing pages with advanced features while still enjoying a straightforward editing experience. Each platform's learning curve varies, but rest assured, each offers ample resources to guide you along the way.
Round Four: Support and Customer Assistance
Customer support is the unsung hero in every digital adventure, acting as the loyal sidekick ready to swoop in at a moment's notice. Strikingly provides email support and a vibrant community forum, perfect for users seeking guidance or tips from other community members. Mautic thrives on community-driven support, boasting an extensive knowledge base and forums for user collaboration. Instapage takes the cake in this round with its comprehensive support suite, offering chat, email, and phone assistance. Their dedication to customer satisfaction extends to a rich resource center, filled with tutorials and optimization tips. Whichever platform you choose, aligning with one that offers solid support can make navigating challenges a breeze.
Round Five: Pricing Insights
When evaluating landing page builders, pricing is often a decisive factor, weighing the costs against the features offered. Strikingly presents a competitive pricing structure aimed at individuals and small businesses. Its simplicity attracts users looking for low-cost solutions without compromising quality. Mautic’s open-source nature means that while the software itself is free, associated hosting and service costs can add up. Users should weigh these potential costs against the benefits of comprehensive marketing automation. Instapage aligns its pricing with the robust features it offers, ensuring marketers see a significant return on investment as they leverage advanced customization and conversion optimization tools. It’s crucial for users to consider what features are non-negotiable for their marketing needs to make an informed decision.
In conclusion, while Strikingly, Mautic, and Instapage each bring unique attributes to the table, the ultimate choice can boil down to what best fits your specific marketing objectives. Take time to assess the features, usability, support, and pricing of each platform. Instapage can be a powerful ally in your quest for effective landing page optimization, so why not take it for a trial spin? The right tool can bolster your efforts in reducing costs, growing conversions, and enhancing brand trust in the long run.
