How SamCart vs. Convert vs. Instapage stack up against each other

Compare Instapage with SamCart and Convert to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from SamCart and Convert.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. SamCart vs. Convert – Who Comes Out on Top?

Choosing a landing page builder is like selecting the ultimate dream team for a major project; it requires careful consideration of your goals and how each option aligns with them. In a world where first impressions matter, having the right tool can make the difference between a simple visitor and a dedicated customer. With so many choices available, we dive into a friendly rivalry among three top contenders: Instapage, SamCart, and Convert. Each of these platforms boasts unique strengths designed to meet different marketing needs. Throughout this article, we will explore their key features, usability, support, and pricing to help you decide which one can best support your landing page endeavors. By the end, you’ll have a clearer picture of how Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that enhance brand trust and customer loyalty.

Meet the Contestants: A Quick Overview

To kick off our comparison, let’s introduce the main players in this arena. Instapage, known for its powerful features and user-friendly design, has positioned itself as a leading choice for marketers aiming for high conversion rates. It allows for comprehensive customization and optimization, which supports brands in building trust and loyalty with their audience. On the other side, we have SamCart, a platform primarily known for its ease of setting up sales funnels and payment processing. It excels in turning visitors into paying customers by simplifying the checkout process. Last but not least, Convert makes its mark with a focus on split testing and analytics. It provides valuable insights into user behavior and helps marketers refine their strategies based on data-driven decisions. While all three platforms strive to assist marketers, they each cater to different facets of the landing page experience, which makes them interesting contenders in this face-off.

Round One - Feature Spotlight

Template Variety and User-Friendliness Compared

When it comes to choosing a landing page builder, the variety of templates and how user-friendly the platform is can be game-changers. SamCart offers a decent selection of templates but mainly focuses on sales-driven layouts which might not suit every marketer's needs. It does, however, provide an intuitive drag-and-drop editor that allows easy customization, making it approachable for newcomers. Convert, while it features numerous templates tailored for testing and iteration, can feel a bit daunting due to its complex user interface, which may overwhelm those unfamiliar with advanced analytics. In contrast, Instapage shines with over 500 high-quality templates, catering to a diverse range of industries and marketing goals. It combines great visuals with a straightforward editing process, enabling marketers to create stunning pages without any coding knowledge. Overall, while each platform has its merits, Instapage stands out for its extensive template collection and ease of use.

Instapage: Tailored for Customization and Conversion Success

Instapage gives marketers an unmatched advantage with its robust customization and conversion tools. The platform offers advanced features like A/B testing, personalization, and multi-step forms that are designed explicitly to maximize conversion rates. Not only that, but Instapage also integrates seamlessly with various analytics platforms to provide insights that marketers need to optimize their campaigns continually. Its intuitive interface allows users to create and modify landing pages swiftly, ensuring brands can deliver relevant experiences to prospective customers. In this way, Instapage not only acts as a tool but transforms into a trusted partner in the marketer's journey towards success, empowering them to navigate costs effectively while growing their conversion metrics.

Round Two - Speed and Performance

Now let’s discuss a crucial aspect of any landing page platform: speed and performance. Think of website speed as the express lane in a bustling store; if you can get there faster, you're more likely to make a purchase. A slow-loading landing page is akin to waiting in a long line for your favorite coffee – it can deter even the most interested visitor. For online marketing, speed isn't just a luxury; it's essential for keeping potential customers engaged and converting them into loyal consumers. With this in mind, let’s compare how our three contenders perform in this crucial area.

Advantages of Instapage in Speed and Performance

  1. Pages are optimized for fast loading times, contributing to lower bounce rates.
  2. Uses a reliable CDN to ensure consistency across different geographical locations.
  3. Automatically optimizes images and assets for quick delivery.
  4. Advanced caching features help speed up repeat visits.

Advantages of SamCart in Speed and Performance

  1. Pre-built templates focused on conversion ensure minimal load times.
  2. Fast checkout process leads to increased sales and customer satisfaction.
  3. Integrates smoothly with various payment gateways without lag.

Advantages of Convert in Speed and Performance

  1. Provides solid hosting that supports quick page loading.
  2. Optimized for running multiple A/B tests without noticeable lags.
  3. Efficient tracking scripts designed to minimize slowdowns.

In conclusion, all three platforms have their strengths when it comes to speed and performance. Nevertheless, Instapage consistently shows a commitment to providing fast-loading pages that enhance user experience, ultimately proving it to be the best choice in this category.

Round Three - Usability and Learning Experience

Usability is key for any landing page builder, especially for those new to digital marketing. Each platform invites users to dive in with open arms while also providing resources for seasoned professionals. SamCart and Convert both have helpful onboarding processes; however, Convert’s slightly steeper learning curve may lead to some initial frustration for beginners. In contrast, Instapage excels in offering a seamless experience with its user-friendly interface, which boosts confidence for newcomers right from the start. Moreover, comprehensive tutorials and a vibrant community add to the learning experience, ensuring users feel supported along the way. Regardless of where one begins, the goal is to master the tool, and all three platforms guide users toward that expert level. Yet, Instapage's approach to usability truly sets it apart.

Round Four - Customer Support Heroes

When choosing a landing page builder, reliable support can be as crucial as the features offered. Imagine customer support representatives as loyal sidekicks, always ready to assist at a moment's notice. SamCart provides support through chat and email, ensuring quick solutions to urgent queries. Convert offers comprehensive support options, including tutorials, documentation, and community forums, providing users with an extensive knowledge base to draw from. Instapage takes customer support a step further by offering live chat, email options, and a dedicated account manager for premium plans, showcasing its commitment to user satisfaction. The combination of responsive support and rich learning resources across all platforms reassures users they won't be left in the dark.

Round Five - Unpacking Pricing and Plans

Price points can be a deal-maker or breaker when it comes to selecting a landing page builder, and understanding the value each platform provides is essential. SamCart's pricing is structured around tiered plans that cater to growing businesses, but it may not be as cost-effective for those starting out. Convert offers competitive pricing which scales based on features and usage; however, more advanced capabilities come at a higher price, which could be a barrier for some. Instapage, while on the higher side cost-wise, provides extensive features that justify the investment, especially in terms of conversion optimization and comprehensive support. Ultimately, deciding which platform offers the best value relies heavily on individual requirements; that being said, Instapage’s impressive offerings may resonate best with marketers looking for long-term growth.

In summary, while each platform has its unique strengths, your ultimate choice relies on your specific needs and goals. Whether you prioritize features, customer support, or affordability, take the time to consider what matters most to you in a landing page builder. For those focused on maximizing conversion rates and delivering tailored experiences, Instapage awaits you with a free trial or demo. Dive in and experience how it can empower your marketing journey.

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