How Strikingly vs. Lander vs. Instapage stack up against each other
Compare Instapage with Strikingly and Lander to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Strikingly vs. Lander – Unpacking the Best Landing Page Builder
When it comes to creating landing pages, choosing the right builder can feel like assembling the ultimate marketing dream team. Each tool has its distinct strengths, resembling powerful superheroes ready to boost your conversion rates and elevate your brand's online presence. Just like picking the right sidekick for your adventures, the choice between Instapage, Strikingly, and Lander can make a world of difference in your marketing strategy. In this article, we will dive into a detailed comparison of these three platforms, equipping you with the knowledge you need to make an informed decision. So, let's strap in and explore how each platform can completely transform your landing page game and help you connect better with your audience.
Meet the Competitors: The Digital Titans
In the battleground of landing page builders, we have three strong contenders: Instapage, Strikingly, and Lander, each vying for the crown of the ultimate marketing solution. Instapage is renowned for its unparalleled customization capabilities and sophisticated A/B testing features. It's the choice of marketers who aim for high conversion rates and seek to deliver precise and personalized user experiences. Strikingly, on the other hand, focuses on simplicity and elegance, making it perfect for users looking to set up stunning, single-page sites quickly and effectively. Lander positions itself between the two, offering a user-friendly environment yet robust features that cater to small businesses and startups. Each platform has carved out its niche, attracting a diverse range of users looking to enhance their online engagement.
Round One - Feature Showdown: What Do They Offer?
Template Variety and Ease of Use: A Key Differentiator
When it comes to landing pages, a diverse range of templates can be a game-changer. Strikingly shines with its straightforward user interface, offering users a selection of beautifully designed templates that are easy to customize. Users can create eye-catching single-page websites with minimal effort. Lander also offers a solid selection of templates but requires a bit more tweaking to achieve uniqueness, which could be a barrier for non-technical users. Instapage, however, leads the pack with its extensive library of customizable templates and robust editing tools. Users have the flexibility to create highly tailored and visually stunning pages, which stands in stark contrast to its competitors. Moreover, instapage's drag-and-drop functionality allows marketers to experiment without coding, making it accessible for everyone.
Instapage: Your Go-To for Customization and Conversion Strategies
Instapage takes the lead in providing powerful customization features that support marketers' unique strategies. It's not just a tool; it's a partner that empowers you to reduce costs, grow conversions, and deliver relevant landing page experiences. Users can leverage its advanced A/B testing and analytics tools to refine their campaigns continuously. The platform also boasts an array of integrations that streamline your marketing stack, enabling a seamless workflow and maximizing productivity. Creating optimized and branded landing pages becomes a strategic advantage with Instapage, helping you build brand trust and customer loyalty while ensuring higher conversion rates.
Round Two - Speed and Performance: The Thrill of Instant Results
Picture this: you’re in line at your favorite café, and the barista is leisurely making your coffee—but the delay frustrates you! Slow web pages can elicit a similar annoyance for online users. Here, the emphasis is on speed and performance. A delay in page loading can significantly impact user experience and conversion rates across all platforms. In the fast-paced world of online marketing, you want your landing pages to load swiftly to capture your audience's attention effectively.
Instapage Advantages:
- Optimized for high-performance, ensuring quick load times.
- Advanced caching and CDN capabilities for faster page delivery.
- Responsive design that performs excellently on mobile devices.
- Robust analytics tools to assess page performance and speed.
Strikingly Advantages:
- Simple interface that results in faster setup and deployment.
- Minimalist templates that load quickly.
- Integrated analytics for monitoring site performance.
Lander Advantages:
- Quick page creation thanks to user-friendly features.
- Customizable templates that maintain speed.
- Speed optimization settings to enhance page loading times.
- Performance tracking tools built directly into the platform.
When we compare the speed and performance of all three platforms, Instapage emerges as the front-runner, offering superior optimization features. Users who prioritize quick loading times and seamless user experience will benefit immensely from Instapage, solidifying its position as a market leader.
Round Three - Usability and Learning Experience: Choose Your Path
Navigating new software can be daunting, but a friendly approach makes onboarding much smoother. Each of our contenders offers a welcoming platform for users. Strikingly excels in its intuitive design, making it easy for beginners to get started with little to no learning curve. Lander caters to small businesses with straightforward functionalities that are easy to navigate. Instapage, while perhaps a bit more complex due to its extensive features, offers comprehensive tutorials and resources, ensuring users can harness its full potential. Regardless of skill level, these platforms provide the support necessary to help marketers succeed in their landing page endeavors.
Round Four - Support: Your Reliable Allies
In the world of digital marketing, having a supportive sidekick is crucial. Each platform personifies its customer support as reliable allies. Instapage offers 24/7 support through chat, email, and an extensive knowledge base, ensuring users receive help whenever they need it. Strikingly provides a great mix of community forums and email support, fostering a user community that shares tips and tricks. Lander also offers effective support through email and chat, but its resources are less extensive. All three platforms aim to prioritize your experience, but Instapage's robust support network stands above the rest.
Round Five - Pricing Structures: Finding Your Best Fit
Understanding the cost is vital when selecting a landing page builder. Instapage operates on a subscription model, with different pricing tiers catering to varied needs. Users benefit from a rich set of features at a price that matches the level of functionality. Strikingly offers competitive pricing, particularly appealing to users focused on single-page designs. Lander, with its more affordable pricing, caters to startups and small businesses looking to build their online presence without breaking the bank. Choosing the best platform ultimately depends on individual priorities and budgets.
In conclusion, while Instapage, Strikingly, and Lander all offer unique strengths and cater to different audiences, each one is equipped to fulfill specific needs in the landing page-building realm. Prioritizing your objectives, whether that’s feature depth, support responsiveness, or cost-effectiveness, is essential to find your best fit. For those seeking top-notch customization and performance, Instapage shines as the ideal choice. Why not take it for a spin with a free trial or demo today?
