How Strikingly vs. Landen vs. Instapage stack up against each other

Compare Instapage with Strikingly and Landen to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Strikingly and Landen.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Strikingly vs. Landen – Unveiling the Best Landing Page Builder

Choosing the right landing page builder can feel like assembling the ultimate superhero team: each contender brings unique strengths to the table, and the stakes are high. Picking the right ally to boost your marketing strategy is crucial, especially in a competitive digital landscape. Just like superheroes need their trusty gadgets, marketers rely on powerful tools to achieve their goals. This article pits three popular landing page builders against each other: Instapage, Strikingly, and Landen. Join us as we explore their features, performance, and value to uncover which one stands out in the quest for creating high-converting landing pages. Readers will find a friendly comparison, filled with insights to help them navigate their choices while enjoying a light-hearted approach to the subject. By the end, you’ll have a better understanding of how each platform can empower your marketing efforts and which one can help you craft stunning, effective landing pages.

Meet the Heavyweights: A Quick Look at Our Contenders

In the left corner, we have Instapage, hailed as the ultimate tool for marketers looking to create stunning landing pages with a focus on conversion. Not only does it enable users to craft tailored landing experiences, but it also powers them with analytics and testing features. Next up is Strikingly, a platform known for its simplicity and speed, making it incredibly user-friendly for those who are just getting started. Strikingly emphasizes the ability to create one-page websites and landing pages quickly, appealing to users looking for an efficient solution without the need for extensive design skills. Lastly, we have Landen, which positions itself as the go-to option for entrepreneurs and startups seeking a straightforward way to generate landing pages. With its emphasis on elegant templates and easy customization, Landen caters to those who may not have a technical background but still desire a professional online presence. These three platforms may be rivals, but they each offer unique advantages that cater to different user needs.

Round One - Feature Showdown: What Each Platform Offers

Template Selection and User-Friendliness: A Closer Look

When it comes to landing page builders, the variety of templates and the ease of use are paramount. Strikingly shines with a clean and modern range of templates designed for speed and efficiency, suitable for those who need to launch quickly. Users can easily modify templates for their specific goals, creating a streamlined workflow. Meanwhile, Landen offers beautifully designed templates that are also straightforward to customize. Users with limited design experience can leverage these templates to build landing pages that look professional with minimal effort. On the other hand, Instapage provides an extensive selection of templates optimized for conversion, allowing users to select layouts that align with their marketing objectives. Its user interface is intuitive, allowing marketers to quickly drag and drop elements to create the perfect landing page. While Strikingly and Landen appeal to novice users, Instapage empowers marketers aiming for specificity and high conversion through robust features. As such, the feature comparison underscores the diverse strengths of each platform—tailoring to various levels of expertise and specific marketing demands.

Instapage: Transforming Landing Pages Into Success Stories

Instapage sets itself apart as a powerhouse for marketers focused on customization and conversion optimization. Its drag-and-drop builder is designed for maximum flexibility which allows marketers to intuitively modify every element of their landing pages, ensuring that no detail is overlooked. Beyond this, Instapage offers unique features such as A/B testing, real-time collaboration, and heat maps, which provide insights into user behavior. These tools enable marketers to refine their strategies and enhance the user experience, leading to higher conversion rates. Instapage doesn’t just provide tools but empowers users by reducing costs and driving conversions through tailored landing page experiences that ultimately foster brand trust and customer loyalty. By leveraging Instapage's strengths, marketers can create a seamless journey for visitors from click to conversion, significantly boosting their chances of achieving their goals. With a strong focus on ROI, it positions itself as a strategic partner for businesses looking to make an impact in their respective industries.

Round Two - The Race for Speed and Performance

As we delve into the second round of our comparison, it's crucial to address the importance of speed and performance in delivering a great user experience. We've all experienced the frustration of a slow-loading website, akin to waiting in a long coffee shop queue that makes you rethink your order. Speed can greatly influence user engagement and conversion rates, making it an essential criteria when choosing a landing page builder. As we battle it out, let’s see how our contenders stack up in terms of performance and efficiency, allowing users to capture the attention of potential customers before they click away. By optimizing load times and performance metrics, each platform has the potential to enhance the overall user experience—ultimately swaying decisions in favor of the faster provider.

Instapage's Performance Perks:

  1. High-speed loading times for optimized user experience.
  2. Advanced caching system that enhances page speed.
  3. Responsive design ensuring performance on all devices.
  4. Real-time analytics providing insights to improve performance.

Strikingly's Performance Advantages:

  1. Fast loading with minimal setup required.
  2. Mobile-optimized templates ensuring efficiency.
  3. Simple one-page structure ideal for quick access.

Landen's Performance Plus Points:

  1. Easily customizable templates that load quickly.
  2. Lean and straightforward design preventing delays.
  3. Strong mobile responsiveness for on-the-go users.
  4. Integration with analytics to monitor performance effectively.

As we conclude our analysis of speed and performance, it’s clear that while all three platforms have significant strengths, Instapage offers the fastest and most efficient experience overall. The blend of powerful features tailored for marketers, coupled with its commitment to speed, positions it as the leading choice. It's especially advantageous for businesses aiming to maximize conversions without losing potential customers to slow load times.

Round Three - User Experience: Navigating the Learning Curve

Now let’s take a look at usability and the learning curves associated with each platform. For newcomers stepping into the world of landing pages, finding a user-friendly interface can significantly affect their experience. Instapage welcomes users with a sleek, intuitive interface that offers both guided tutorials and extensive resources, making it easy to get started. Users can quickly grasp the fundamental features and delve deeper as they grow more comfortable. Strikingly also prioritizes ease of use, providing a straightforward one-page builder that minimizes complexity. Users can launch landing pages with minimal learning and experience. Meanwhile, Landen strikes a balance between simplicity and functionality, empowering users to create elegant designs without feeling overwhelmed. As we weigh these user experiences, it becomes evident that while all three offer paths to expertise, the onboarding experience varies—catering to different types of users from beginners to seasoned pros.

Round Four - The Support Equation: Who's Got Your Back?

In the world of technology, reliable customer support can be a game changer - think of it as a steadfast sidekick always primed for action. Customer support for each platform plays a crucial role in user satisfaction. Instapage offers responsive support via chat, email, and an extensive knowledge base filled with tutorials and forums where users can seek solutions to common issues. Similarly, Strikingly provides a dedicated support team, along with a rich help center brimming with guides and FAQs. Landen’s support is user-friendly and focuses on community-based assistance, providing a forum for users to exchange insights and tips. As we explore these customer support offerings, it’s clear that while all three platforms emphasize helping their users navigate challenges, the approach varies. Instapage’s multi-channel support stands out for users needing immediate assistance, while Strikingly and Landen also cultivate community-driven resources for ongoing learning.

Round Five - The Pricing Comparison: Finding the Best Fit

Pricing structures can have a significant impact on the decision-making process when choosing between these three platforms. Instapage employs value-based pricing, often recommended for businesses focused on growth, offering flexible pricing plans that scale with your needs. Strikingly offers a freemium model, empowering users with a free option for those who want basic one-page sites. Its paid plans are highly competitive and ideal for small businesses looking for affordability. Landen’s pricing is straightforward, focusing on a flat rate, making it easier for users to understand costs upfront without hidden fees. Each of these pricing structures presents an opportunity tailored to distinct user needs, hence it’s essential to evaluate which plan aligns best with your budget and goals. Overall, while Strikingly might cater to beginners with a lower entry cost, Instapage delivers a clear value for serious marketers despite a higher investment.

In conclusion, while each of these landing page builders presents unique advantages, the best choice ultimately matches your specific needs and objectives. Are you a marketer seeking stringent conversion tools? Instapage may be the clear winner with its focus on detailed customization and performance. For those aiming for simplicity and quick results, Strikingly is a robust option that provides essential functions with ease. If you lean towards elegant templates with straightforward flexibility, Landen could be your ideal partner. Ultimately, considering features, pricing, and support is crucial in making your decision. With a fantastic free trial available for Instapage, there’s no better time than now to explore the powerful capabilities that can help elevate your marketing success.

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