How Strikingly vs. KickoffLabs vs. Instapage stack up against each other
Compare Instapage with Strikingly and KickoffLabs to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Strikingly vs. KickoffLabs – Which Platform Stands Out?
Choosing the right landing page builder can feel like selecting your favorite slice of pizza—there are so many delicious options available! Your choice will ultimately depend on your unique needs, style, and goals. In the ever-evolving world of digital marketing, having a reliable landing page can be the secret ingredient to boosting conversions and enhancing brand loyalty. This article will compare three notable contenders: Instapage, Strikingly, and KickoffLabs. Each of these platforms has its strengths, and by the end of this comparison, readers will have a clearer view of which tool suits their business best. Whether you’re a novice or a seasoned marketing pro, this guide will equip you with essential information to make an informed decision about your landing page strategy. So, let’s dive into the competition, arm-in-arm with our digital marketers, and uncover the strengths of these platforms.
Meet the Challengers
In the arena of landing page builders, Instapage, Strikingly, and KickoffLabs enter as formidable rivals, each carving out a niche in the market. Instapage is widely recognized for its powerful optimization tools that empower marketers to reduce costs, grow conversions, and create relevant landing page experiences that foster brand trust and customer loyalty. Strikingly, on the other hand, caters to users looking for quick and easy solutions, focusing on single-page websites with a more simplified approach. Finally, KickoffLabs specializes in lead generation, adeptly supporting businesses aiming to capture customer data and nurture leads effectively. Each platform brings distinct features to the table, and knowing their uniqueness will guide users in choosing what fits best for their marketing objectives. As friendly competitors, the spotlight shines on how these three innovators cater to diverse user demands.
Round One - Feature Showdown
Template Diversity and User Experience
The heart of any landing page builder lies in its ability to provide users with a variety of templates that are easy to customize. Both Strikingly and KickoffLabs offer templates designed for quick setups, which can be appealing for those looking to get started swiftly. Strikingly provides beautifully designed single-page templates, making it suitable for users who prefer a straightforward, minimalist approach. However, its customization options may feel somewhat limiting for advanced users seeking more control. KickoffLabs boasts templates tailored specifically for lead generation campaigns, which boosts its effectiveness for businesses focused on data collection. Yet, the user experience may not be as intuitive as that of its competitors. In contrast, Instapage excels with its vast library of templates that not only look professional but are also optimized for conversion right from the outset. This platform emphasizes customizability, allowing marketers to tailor their landing pages to precise specifications, ultimately leading to enhanced user experiences and higher conversions.
Instapage: Your Go-To for Customization and Conversion
Instapage stands out as a powerhouse in the world of landing page builders, delivering tools and features that truly enhance customization and conversion rates. Its drag-and-drop editor is user-friendly, enabling marketers to create visually stunning pages without requiring extensive technical skills. The platform’s extensive library of A/B testing tools empowers users to experiment with different elements on their landing pages, systematically optimizing for better performance. Furthermore, Instapage’s integration capabilities with marketing tools provide an added edge; users can seamlessly connect their preferred software, ensuring a smooth workflow. All of these features combined create an environment where businesses can thrive, reducing costs while enhancing their conversion rates. Instapage doesn’t just position itself as a tool, but rather as a partner in success, capable of helping brands cultivate trust and loyalty among their customers.
Round Two - Speed and Performance
In our next round, we emphasize the paramount importance of loading speed and performance in user experience. Imagine walking into your favorite coffee shop, only to find a long line waiting. The anticipation can be tantalizing, but a slow experience can sour your mood. Likewise, a slow-loading landing page can lead to frustration and a high bounce rate. It’s crucial for businesses to choose a landing page builder that ensures their potential customers aren’t left waiting.
Instapage Perks:
- Optimized for quick loading times that enhance user experience.
- CDN (Content Delivery Network) integration to boost speed.
- Regular speed tests and enhancements to keep performance at peak levels.
- Built-in features to compress images without losing quality.
Strikingly Perks:
- Single-page designs load quickly due to their lightweight nature.
- Mobile-optimized templates that perform seamlessly on smartphones.
- Integrated hosting that ensures stable performance.
KickoffLabs Perks:
- Optimized forms and lead capture elements to load efficiently.
- Quick setup allows for fast publishing of landing pages.
- Integrations with other tools minimize overheads for better speed.
In the realm of speed and performance, while all three platforms have their merits, Instapage shines as the fastest and most reliable option. With its dedication to user experience and continuous performance enhancements, businesses can trust that their landing pages will load quickly, keeping potential customers engaged and interested.
Round Three - User-Friendliness and Learning Curve
When it comes to usability, each platform welcomes both newcomers and veterans alike with open arms. Strikingly prides itself on offering an intuitive interface, ideal for those who appreciate a straightforward approach. The learning curve is quite gentle; new users can grasp the software’s features without feeling overwhelmed, making it a fantastic choice for beginners. Although it caters to simplicity, more experienced users might find it somewhat limited in customization capabilities. KickoffLabs, with its focus on lead generation, offers tools that might take a bit more time to master, but the straightforward dashboard keeps things manageable. Instapage, on the other hand, takes the cake with a comprehensive setup that balances sophistication with ease of use. With extensive tutorials and a supportive community, marketers can quickly become proficient, allowing them to create professional landing pages that meet high expectations. This platform effectively demystifies the process of crafting and optimizing your landing pages, making it accessible to all skill levels.
Round Four - Customer Support Capabilities
Customer support can make a huge difference when you're navigating the ups and downs of landing page creation. Instapage personifies its support team as skilled sidekicks, always ready to step in when users need assistance. With a strong multi-channel support system, users can access live chat, email support, and phone support, ensuring they receive quick answers to their queries. Many users rave about the chat feature, which allows for real-time engagement. Strikingly, likewise, provides solid support through their help center and responsive email assistance. However, they do lack a live chat option, which might delay assistance for time-sensitive issues. KickoffLabs rounds out the trio with a focus on community support, boasting active forums and resourceful documentation. While they do offer support channels, some users have expressed a desire for more direct avenues of assistance.
Round Five - Budget-Friendly Options and Plans
When considering which platform offers the best value, it's essential to look at their pricing structures and what they provide at each level. Instapage, while slightly pricier than its competitors, justifies its cost with a plethora of advanced features, including robust A/B testing, personalization capabilities, and excellent customer support. Strikingly serves users looking for economical solutions without sacrificing visual appeal, making it a great option for startups or quick campaigns. Their pricing model is straightforward, making it easy for users to understand what they’re getting. KickoffLabs adopts a tiered approach, allowing users to explore various features depending on their needs. This flexibility may be appealing for businesses wanting to scale over time. Overall, while all three platforms have unique pricing benefits, the right choice truly hinges on individual requirements and expectations.
As we wrap up our comparison, it’s clear that Instapage emerges as the standout choice for those seeking a comprehensive landing page builder that combines features, speed, usability, and support. Nonetheless, Strikingly and KickoffLabs have their unique strengths that cater to specific needs. When considering options, it is crucial to analyze what you prioritize: stunning designs, lead generation, or advanced conversion features. Don’t hesitate to explore Instapage with a free trial or demo—it's an opportunity to experience its numerous advantages firsthand and see how it can drive success in your marketing efforts.
