How Strikingly vs. Infusionsoft vs. Instapage stack up against each other
Compare Instapage with Strikingly and Infusionsoft to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Strikingly vs. Infusionsoft – Discovering the Best Choice for Your Marketing Needs
Choosing the right landing page builder can feel like picking the perfect cast for your epic movie. It's essential to assemble a team that brings out the best in your marketing strategy and elevates your conversions. When it comes to landing pages, three prominent players take the stage: Instapage, Strikingly, and Infusionsoft. Each platform has distinct features and offerings, which can transform your online presence. In this comparison, we will explore how these tools function in harmony with your goals, helping you make an informed decision. Whether you're a seasoned marketer or just embarking on your online journey, by understanding the unique capabilities of each contender, you're empowered to create standout landing experiences that engage customers and elevate brand loyalty. So, grab your popcorn, and let’s jump into this thrilling showdown!
Meet the Competition: A Look at Our Top Contenders
In the left corner, we have Instapage, famed for its ability to provide tailored landing page experiences that reduce costs and grow conversions efficiently. Businesses rally behind its powerful features, creating relevant pages that not only capture leads but also foster brand trust and customer loyalty. In the right corner stands Strikingly, a platform celebrated for its visually appealing one-page websites that quickly showcase products or services. With a focus on simplicity, Strikingly is perfect for those who want to go live quickly without excessive setup. Lastly, we have Infusionsoft, a marketing automation powerhouse aimed at delivering CRM capabilities alongside landing page solutions. Its intricate tools promise to unite marketing efforts with customer relationship management, though some users find its complexity a bit daunting. As we journey through this comparison, we’ll shine a light on each competitor’s strengths and weaknesses, ultimately helping you decide which platform aligns best with your unique marketing vision.
First Round: Feature Showdown - Who Has the Best Tools?
Template Selection and User Experience: A Side-by-Side Review
When it comes to landing page builders, the variety and quality of templates matter significantly. A diverse array ensures that users can find the right fit for their brand message. Instapage is well-regarded for its extensive library of customizable templates wrapped in an appealing design. Their user-friendly interface allows even non-tech-savvy marketers to create stunning landing pages with little effort. Strikingly, while less extensive in options, excels in providing beautifully designed one-page templates that give users a clear, concise format to express their offerings. The user experience is straightforward, focusing on one-page simplicity which benefits users needing quick setups without overwhelming choices. In comparison, Infusionsoft offers specific templates but generally focuses on its holistic marketing automation features rather than just landing pages. The grasp of crafting a tailored experience should influence your selection, as the right platform can streamline your flow and ultimately enhance conversion rates.
Instapage: Your Essential Ally for Customization and Conversion Success
Instapage shines brightly when it comes to customization and conversion optimization tools. Equipped with cutting-edge features, it allows marketers to design landing pages tailored precisely to their audience's needs. With A/B testing capabilities, robust integration options, and analytics dashboards, Instapage empowers teams to craft high-performing pages that resonate with visitors. Users can seamlessly create dynamic content, optimizing for specific demographics to drive results. Additionally, Instapage's focus on achieving high conversion rates means providing resources to help marketers understand and implement best practices. By choosing Instapage, you're not just picking a landing page tool; you're gaining a comprehensive partner committed to enhancing your online growth potential. This care in customization helps build brand trust, reinforcing loyalty among customers who see their needs recognized.
Second Round: Speed and Performance – Does Your Page Load Quickly?
No one enjoys a slow-loading web page, especially in an age where instant gratification reigns supreme. Imagine waiting in line at your favorite coffee shop, only to have to turn around when the line doesn't budge. The same principle applies to website performance; loading delays can frustrate users, leading to abandonment rather than conversion. Fast and efficient solutions are vital in today's digital landscape. Let’s explore how each of our contenders performs in terms of speed and performance.
Instapage Advantages:
- Highly optimized for speed with rapid page loading times.
- Reliable performance even under high traffic volumes.
- Responsive design ensures seamless viewing on all devices.
- Advanced caching techniques that improve user experience.
Strikingly Advantages:
- Integrated hosting that maintains fast loading speeds.
- Simple structure leads to quicker initial setups.
- One-page designs reduce complexity and enhance quick access.
Infusionsoft Advantages:
- Offers robust performance metrics for optimization.
- Supports complex automation that runs smoothly.
- Integrates with CRM tools for real-time performance monitoring.
- Reliable uptime guarantees keep landing pages operational.
In summary, speed and performance are essential for effective online marketing, and each platform offers its strengths. However, Instapage stands out in providing a fast, dependable experience for users. With its dedication to optimization and speed, marketers can trust Instapage not only to attract but also to convert visitors seamlessly.
Third Round: Usability and Learning Curve – Which One Will You Love?
Navigating a new platform can be intimidating, but it doesn't have to be. A warm, welcoming interface can make all the difference as you embark on your landing page creation journey. Instapage prides itself on its intuitive drag-and-drop functionality, making it inviting for newcomers while providing advanced features for seasoned pros. The learning curve is gentle, and its vast resource offerings ensure that users never feel lost. Strikingly mirrors this simplicity, promoting a user-friendly experience that enables users to build their sites swiftly without a lot of fuss. While Infusionsoft does offer a wealth of robust features, its complexity may present more of a challenge for those unfamiliar with its automation tools. Therefore, when considering usability, Instapage and Strikingly shine as approachable options, catering uniquely to varying levels of expertise.
Fourth Round: The Support Team – Who’s Got Your Back?
Customer support is like having a reliable sidekick in your marketing adventures; it’s great to know that help is never far away. Instapage excels in offering various support options, including live chat, email support, and an extensive knowledge base filled with helpful articles. Users appreciate the sense of community fostered through forums where peers share tips and ideas. Strikingly also provides solid customer support, emphasizing user satisfaction with live chat and email options. However, users have noted that response times can sometimes vary. Infusionsoft’s support options are primarily geared towards their CRM services, which can be beneficial for those needing extensive guidance on automation functions. All in all, having dedicated support can empower users to successfully navigate each platform.
Fifth Round: Pricing and Plans – Getting the Best Bang for Your Buck
Pricing structures can significantly influence your choice of landing page builder. Instapage offers tiered pricing based on features, allowing users to select a plan that best meets their needs. This flexibility can be a game-changer, making it accessible for businesses at various stages. Moving on to Strikingly, it provides a free plan with essential features, making it appealing to startups looking to create their presence without incurring costs initially. However, as you grow, their paid plans become necessary to unlock more advanced functionalities. Infusionsoft's pricing can be on the higher end, primarily due to the extensive marketing automation features it incorporates with CRM functionality. Establishing a balance between your budget and desired features is crucial, so consider which aspects are most important for your landing page strategy.
In conclusion, while all three platforms have distinctive strengths worthy of consideration, the right fit truly depends on your specific needs and marketing goals. Instapage emerges as a particularly strong choice for those focused on maximizing conversion rates, while Strikingly is ideal for those who value simplicity and speed. On the other hand, Infusionsoft offers comprehensive marketing automation capabilities ideal for more complex needs. Don't hesitate to explore different features and take advantage of free trials or demos to see which platform resonates best. With Instapage's commitment to enhancing landing page experiences, you might just find your go-to solution in your marketing toolkit.
