How Strikingly vs. Forms.app vs. Instapage stack up against each other
Compare Instapage with Strikingly and Forms.app to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Strikingly vs. Forms.app – The Ultimate Showdown
Choosing the right landing page builder is akin to assembling an all-star team for your marketing campaigns. Each platform brings its unique strengths and specialties to the table, akin to superheroes with their distinctive powers. Whether you're looking to reduce costs, grow conversions, or create a customized experience, having the right tool can make a world of difference in achieving your marketing goals. In this comprehensive comparison, we'll dive into the strengths and weaknesses of Instapage, Strikingly, and Forms.app, helping you make a well-informed decision that aligns with your brand's objectives. So, strap in and prepare for an insightful journey through the land of landing page builders, where each contender has something valuable to offer and unique experiences to deliver.
Meet the Competitors: A Quick Overview
In the left corner, we have Instapage, revered as a powerhouse with its robust features that empower marketers to craft highly targeted landing pages. Its dedication to enhancing customer loyalty and brand trust makes it a top choice for businesses aiming to drive conversions. In the right corner, we have Strikingly, a user-friendly platform known for its simplicity and effectiveness in creating elegant one-page websites. Lastly, introducing Forms.app, a versatile tool that stands out for its form-building capabilities while providing basic landing page functionalities. Each of these platforms shines in its respect, catering to different user needs and preferences. As we venture deeper into the features, performance, and support of these contenders, keep an eye out for how they stack up against each other and which may become your preferred ally in the world of digital marketing.
Round One: Features Galore
Template Variety and Usability: A Key Comparison
When it comes to template variety, Instapage showcases an extensive library of customizable templates designed for various industries and marketing campaigns. Its drag-and-drop interface makes it exceedingly user-friendly, allowing users to create stunning landing pages without any coding knowledge. Strikingly, on the other hand, offers a limited selection of templates primarily focused on one-page sites. While these templates are easy to work with, they may not provide the same level of customization that more complex campaigns require. Forms.app excels in creating forms that can be integrated seamlessly into landing pages but lacks the depth of features found in Instapage. However, it does provide enough templates to satisfy basic needs. In this first round, Instapage clearly takes the lead in offering a diverse range of templates that empower users to create visually appealing and effective landing pages.
Instapage: Your Go-To Solution for Customization and Optimization
Instapage stands out as a premier choice for marketers who seek to maximize conversion rates. With its vast array of customization options, users can tailor their landing pages extensively, ensuring alignment with their brand identity and campaign goals. What sets Instapage apart is its focus on conversion rate optimization. Features such as A/B testing, heatmaps, and analytics allow marketers to refine their strategies and improve performance continuously. Additionally, Instapage empowers users to deliver targeted messages segmented by audience to create relevant landing page experiences, further enhancing brand trust and customer loyalty. These advanced functionalities position Instapage not merely as a design tool but as a potent ally in your marketing journey, enabling you to navigate the complexities of online conversion successfully.
Round Two: Speed and Performance Insights
Imagine this: you walk into your favorite coffee shop, and even though you desperately want their special brew, you find yourself stuck in a long line. Such experiences can leave you frustrated and even sour your day. Website speed works similarly – slow-loading pages can lead to high bounce rates and lost opportunities. Therefore, understanding how each platform performs in terms of speed is crucial. Instapage takes pride in its fast loading times, optimized for higher performance, resulting in a smoother user experience and reduced bounce rates. Strikingly also delivers impressive speed, particularly for its streamlined one-page designs, making it a solid choice for users focused on quick, impactful presentations. Forms.app, while functional, sometimes experiences delays when loading complex forms, which may require optimization for maximal performance. In this round, Instapage leads the way with its remarkable speed and optimization capabilities.
Advantages of Instapage:
- Fast loading times, ensuring a seamless user experience.
- Advanced optimization tools like A/B testing and heatmaps.
- Robust analytics for performance tracking and improvements.
- Extensive integration options with other marketing tools.
Advantages of Strikingly:
- User-friendly interface for beginners.
- Quick setup for one-page websites.
- Responsive design that looks great on any device.
Advantages of Forms.app:
- Easy form creation for lead generation.
- Basic templates suitable for simple campaigns.
- Integration with various platforms for comprehensive data collection.
In evaluating speed and performance among our three contenders, it’s evident that Instapage excels, providing tools and features that significantly contribute to optimizing user experience and driving conversions. While Strikingly offers commendable speed for simple designs, Forms.app may need to reinforce its loading speed for complex features. Therefore, if speed and performance are paramount, Instapage is undoubtedly the hero you want in your corner.
Round Three: Usability and Learning Curve
Navigating a new platform can sometimes feel daunting, but each of our three contenders strives to create a welcoming environment for users at different skill levels. Instapage focuses on an intuitive drag-and-drop builder, coupled with a wealth of resources to guide users through their journey. From informative tutorials to community forums, users can quickly ramp up their skills and even venture into advanced territory. Meanwhile, Strikingly excels in simplicity, allowing users to create beautiful websites practically without any learning curve. Forms.app offers an accessibly designed interface, though some users may require a bit of time to unlock its full potential. Overall, each platform aims to support newcomers while also catering to seasoned marketers—making the transition to adept usage a fluid one.
Round Four: Customer Support Champions
Support can be the secret weapon that determines the success of a user experience. If we characterize customer support as loyal sidekicks, we find that Instapage, Strikingly, and Forms.app each have dedicated teams ready to assist users. Instapage offers 24/7 support via chat and email, ensuring help is just a click away. Strikingly's support is also commendable with a strong focus on community engagement, providing various resources like tutorials and a responsive help center. Forms.app has a straightforward support system primarily through email, though its growing knowledge base is instrumental in answering common questions. Each platform provides valuable support, but Instapage's around-the-clock availability positions it favorably in this round.
Final Round: Pricing & Value Analysis
When it comes to selecting a landing page builder, pricing is critical in determining the perfect fit for individual or business needs. Instapage operates on a subscription model, and while it may be slightly steeper in pricing compared to competitors, the value offered through its advanced features justifies the investment for serious marketers. Strikingly offers a free plan with limited features, making it an attractive option for personal projects or small businesses on a budget. Finally, Forms.app provides a pay-as-you-go structure which can be beneficial for users needing occasional access to create forms without long-term commitments. Overall, while Strikingly and Forms.app provide cost-effective solutions, Instapage delivers exceptional value in the form of enhanced capabilities that help marketers truly maximize their conversion potential.
In conclusion, selecting the best landing page builder hinges upon a clearer understanding of your unique goals and objectives. Each platform brings its strengths—whether it be the extensive features of Instapage, the simplicity of Strikingly, or the form-focused approach of Forms.app. However, if you prioritize advanced customization, speed, and conversion optimization, Instapage emerges as the top contender. So, don't hesitate to consider exploring Instapage’s offerings with a free trial—your journey toward impactful landing pages awaits!
