How Strikingly vs. Formidable Forms vs. Instapage stack up against each other
Compare Instapage with Strikingly and Formidable Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Strikingly vs. Formidable Forms – Who's the Best Landing Page Builder?
Choosing a landing page builder is like assembling your ideal marketing team; it requires finding the right talents to boost your strategy and align with your goals. Just as a superhero team must have varied strengths, landing page builders come with unique features tailored for different audiences. Whether you're aiming for conversion optimization, stunning design, or seamless integrations, there’s a builder for you. This comparison will dissect the strengths and weaknesses of three leading platforms: Instapage, Strikingly, and Formidable Forms. Get ready for a thrilling showdown where we will reveal which contender takes home the trophy! With the stakes high and choices aplenty, let's dive deeper into this electrifying comparison that promises to be both informative and engaging.
Meet the Champions of Landing Pages
In the blue corner, we have Instapage, widely known for its powerful tools focused on conversion optimization and customization. Marketers love Instapage for its ability to create tailored landing page experiences that not only elevate branding but also amplify customer loyalty. In the red corner stands Strikingly, a platform famed for its simplicity and ease of use, making it the go-to choice for those who prefer a straightforward approach without sacrificing style. Last but not least, in the green corner is Formidable Forms, which offers a robust solution for creating complex forms and surveys, turning client interaction into a seamless experience. Each platform claims to offer the ultimate package, targeting different marketing needs and budgets. As our showdown unfolds, we’ll examine what sets them apart in the features department, ensuring that you leave with the insights needed to make an informed decision.
Round One – Feature Showdown: Who Packs More Punch?
Template Diversity and User-friendliness: The Key Features
When it comes to landing pages, the abundance of templates and how user-friendly they are can make or break your experience. Strikingly boasts a variety of modern, mobile-responsive templates that appeal to creatives with little technical know-how. Their interface is designed for rapid deployment, allowing users to breeze through the setup process and get their pages live quickly. Conversely, Formidable Forms excels in providing customizable form templates that can be tailored to meet specific business needs. Their intuitive design makes the form creation process smooth while offering a plethora of customization options. Instapage, however, takes the lead in terms of sheer template variety and optimization features. With over 200 responsive templates and A/B testing capabilities, Instapage empowers marketers to create unique and targeted landing pages that significantly boost conversion rates. Each competitor offers fantastic features, making it essential to weigh your priorities when selecting the optimal platform for your needs.
Instapage: The Go-To Solution for Unmatched Customization
What truly sets Instapage apart in the realm of landing page builders is its unwavering focus on providing marketers with sophisticated customization and conversion optimization tools. It serves as a collaborative partner that empowers users, allowing seamless design along with analytics-driven insights. This capability ensures that brands can deliver tailored landing page experiences that foster customer trust and loyalty. With advanced features like dynamic text replacement and extensive A/B testing functionalities at their disposal, marketers can analyze performance in real-time and make informed decisions that drive results. Instapage's user-friendly interface and robust integration options make it not just a tool, but an invaluable ally in the quest for increased conversion rates and successful marketing campaigns.
Round Two – Speed and Performance: Who’s the Fastest?
Imagine walking into your favorite coffee shop only to stand in line for what feels like an eternity; that's what a slow loading landing page does to your potential customers. In this round, we dive into the nitty-gritty of speed and performance across our three competitors, understanding how every second counted can make a huge difference in user experience and conversion rates. Landing pages that load quickly keep users engaged and reduce bounce rates, whereas slow pages risk losing valuable traffic. Let's explore how each contender holds up in this critical area.
Instapage Advantages:
- Instapage guarantees optimal loading speeds with dedicated servers optimized for high performance.
- Leveraging A/B testing, users can swiftly determine which variations load the fastest and drive conversions.
- Instapage offers a clean and streamlined code structure to enhance speed and reliability across all landing pages.
- The platform integrates with Content Delivery Networks (CDNs), ensuring swift content delivery globally.
Strikingly Advantages:
- Strikingly is built with a focus on mobile responsiveness, ensuring pages load quickly across devices.
- The user-friendly design allows for quick adjustments, resulting in faster implementation of changes.
- Optimized hosting minimizes latency, providing a smooth experience for visitors.
Formidable Forms Advantages:
- Formidable Forms allows optimized form submissions that load quickly without slowing the entire page.
- The platform includes built-in performance features to minimize loading times for complex forms.
- Utilization of AJAX for form submissions keeps users on the page without unnecessary redirects.
In conclusion, while all three platforms have their unique strengths concerning speed and performance, Instapage shines as the best option. Its dedication to providing quick load times alongside user-friendly optimization tools ensures users can capture leads effectively without losing potential customers due to slow websites.
Round Three – Usability and Learning Curve: Making It Easy to Get Started
Navigating a new platform shouldn't feel like climbing a mountain; rather, it should feel like enjoying a scenic walk. Each platform has prioritized usability and ease of adoption, welcoming newcomers and supporting those with more experience. Strikingly's intuitive drag-and-drop editor is perfect for individuals who are just starting their journey in digital marketing. Its simplicity allows users to create eye-catching designs within moments. On the other hand, Formidable Forms offers an extensive range of tutorials and documentation to guide users through not just form creation, but also harnessing the full suite of features for complex solutions. Instapage, while equally complex, provides a range of onboarding resources and templates that encourage new users to explore customization dangerously close to expert-level outcomes quickly. With dedicated customer support to aid in any troubleshooting, all three contenders offer a friendly environment aimed at fostering growth and expertise.
Round Four – Customer Support: Your Reliable Sidekick
Imagine having a loyal sidekick ready to assist you at a moment's notice—that’s what quality customer support feels like. Strikingly extends support through live chat and a comprehensive help center, ensuring users can get the assistance they need efficiently. Formidable Forms takes pride in its community-driven support along with thorough documentation, providing answers to various challenges users may face. Meanwhile, Instapage shines with its dedicated account managers for enterprise-level clients and extensive resources including webinars and community forums, positioning themselves as more than just a service but a partner in your success. All three platforms commit to fostering customer satisfaction through accessible support options, ultimately aiding users in harnessing their full potential.
Round Five – Costs and Plans: Finding Your Best Value
When it comes to landing page builders, understanding pricing can resemble deciphering a treasure map. Each platform offers a range of pricing structures designed to appeal to various budgets. Strikingly provides accessible plans for those just starting, ensuring that even the smallest business can succeed online without overspending. On the other hand, Formidable Forms operates on a tiered pricing model that grows with your needs, making it possible to unlock more advanced features as your business develops. Instapage reflects a premium service, priced accordingly for its extensive capabilities and unique features tailored for conversion-focused marketing strategies. This ensures you're getting the tools necessary to boost brand trust and customer loyalty effectively. All three platforms have their advantages, so evaluating your specific needs against their offerings will help determine the best option for you.
Ultimately, careful consideration of each platform's strengths relative to your unique requirements will lead you to the perfect landing page builder. Although each contender has its strengths, the right choice aligns with your market goals, desired support level, and budget constraints. If you are serious about maximizing your conversions, don’t hesitate to explore Instapage. An invitation awaits you for a free trial, so you can experience firsthand how it can significantly enhance your marketing efforts and boost customer engagements.
