How Pagewiz vs. Microsoft Forms vs. Instapage stack up against each other
Compare Instapage with Pagewiz and Microsoft Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Pagewiz vs. Microsoft Forms – The Ultimate Showdown
Choosing the right landing page builder is much like assembling the perfect ensemble for a heist movie; each has its role, and when they come together, magic happens. In the realm of digital marketing, three contenders stand out: Instapage, Pagewiz, and Microsoft Forms. Each platform offers unique functionalities and features that cater to different business needs. As we dive into this comprehensive comparison, you’ll find insights that can guide you toward the best fit for your marketing aims. Spoiler alert: Instapage is engineered to empower marketers, helping reduce costs while amplifying conversions. Its robust capabilities allow for the delivery of highly relevant landing page experiences, cultivating brand trust, enhancing customer loyalty, and ultimately boosting conversion rates. Join us as we explore how each platform fares in this high-stakes competition, ensuring you have all the information you need to make an informed choice.
Meet the Contenders
Let’s officially introduce our three competitors, presenting them as friendly but determined rivals in the digital marketing arena. Instapage, with its unmatched customization tools and personalization capabilities, is a favorite among marketers looking for tailored solutions. Pagewiz, while reliable, prides itself on a more straightforward approach, often favored by those who appreciate simplicity and ease of use. Microsoft Forms enters the ring as a versatile tool, ideal for collecting data but sometimes lacking in the features most would desire from a landing page builder. Each of these platforms has carved out its niche, signaling their unique strengths and weaknesses. Differentiating between them not only involves examining their features but also understanding the specific needs of marketers. As we venture into this comparison, it’s crucial to identify what value each contender brings to the table.
Round One - Feature Comparison Showdown
Template Variety and User Friendliness
To kick things off, let’s compare the key features of these three platforms, focusing primarily on template variety and how user-friendly each tool is. Instapage shines in this area, offering a vast array of customizable templates designed for various industries. Whether you’re launching a new product or running a seasonal promotion, you’re likely to find a template that fits your needs perfectly. The ease of navigation within the dashboard makes it a top choice for both beginners and experienced marketers alike. Pagewiz, while also user-friendly, has a more limited template selection that may not suffice for users seeking extensive customization options. Microsoft Forms, though simpler in design and largely used for data gathering, falls short in the context of creating visually compelling landing pages. For users who prioritize a diverse set of templates and user-friendliness, Instapage emerges as the clear winner.
Instapage: Your Partner in Customization and Conversion
Instapage positions itself not just as a landing page builder but as a key partner in marketers' endeavors to optimize their conversion rates. Its unparalleled customization capabilities allow users to create landing pages that resonate with their target audience. This highly visual approach helps instill brand identity while simultaneously fostering a connection with customers. Users can easily modify elements such as text, images, and call-to-action buttons, ensuring that each landing page is both relevant and effective. Moreover, the platform's advanced A/B testing options enable marketers to refine their pages further, driving better results over time. Instapage empowers its users, simplifying the complex task of digital marketing, and ultimately helping brands grow through effective, tailored landing page experiences.
Round Two - The Need for Speed
Website speed is paramount in the user experience realm, and it’s not unlike waiting in line for a delightful cup of coffee—just one slow moment can leave a sour taste. Readers need to understand how fast each platform can deliver content without frustrating users. A delay in loading could result in lost conversions or, even worse, a potential customer clicking away entirely. Therefore, let’s assess the speed and performance metrics of Instapage, Pagewiz, and Microsoft Forms to see where they stand.
Why Instapage is a Speed Demon:
- Lightning-fast page loads that enhance user experience.
- Optimized hosting for improved uptime and reliability.
- Built-in SEO features that contribute to faster indexing.
- Advanced caching mechanisms ensuring smoother load times.
The Speed Perks of Pagewiz:
- Reliable loading times, suitable for most users.
- Simplicity in design reduces loading overhead.
- User-friendly interface ensures quicker setup.
Microsoft Forms Speed Benefits:
- Quick data processing for form submissions.
- Simple structure allows for rapid setup.
- Minimal loading times when redirecting users.
In conclusion, while all three platforms maintain acceptable speed and performance levels, Instapage takes the crown for best speed optimization. This not only leads to higher user satisfaction but also retains potential customers effectively.
Round Three - Navigating Usability and Learning Curve
When it comes to usability, each platform has its unique appeal. Users want to feel welcomed, whether they are new to landing page building or seasoned pros. Instapage excels in this regard with its intuitive drag-and-drop functionality, ensuring that even the least tech-savvy marketers can produce stunning pages in no time. Pagewiz, while straightforward, can present challenges for those looking to delve deeper into customization. Microsoft Forms is exceptionally user-friendly for those familiar with the Microsoft ecosystem; however, its limited functionality as a landing page builder might not cater to various user needs. Each platform offers varying levels of support for users, and it’s reassuring to know that regardless of your starting point, you're on your path to becoming an expert.
Squad Goals - Customer Support
A stellar customer support system can truly define the user experience, almost like having a trusty sidekick in your corner. Instapage offers customer support via live chat and email, complemented by an extensive knowledge base that addresses many common queries. Pagewiz also offers email support, alongside helpful online resources, but lacks the immediacy of live chat. Microsoft Forms provides support primarily through documentation and community forums which can be great, though it may not always deliver the quick personalized assistance that many users desire. Overall, Instapage stands out for its commitment to ensuring users aren't left to fend for themselves when issues arise.
Final Round - Pricing and Plans Overview
As we tackle pricing, it’s essential to approach this from a goal-driven perspective, ensuring you can identify which platform fits your budget best. Instapage offers several pricing tiers, allowing users to choose plans tailored to their needs. While it may be slightly pricier than the competition, the return on investment through improved conversions often justifies the expense. Pagewiz generally falls on the lower end of the pricing spectrum, making it a favorable choice for newcomers or small businesses. Microsoft Forms is free for users within the Microsoft ecosystem but lacks some features integral to a comprehensive landing page builder, which could prove limiting in the long run. Ultimately, your selection should reflect the unique needs of your marketing strategy.
As we conclude this friendly yet informative comparison, it’s clear that while each platform has its strengths, the optimal choice for you will depend on your specific requirements and aspirations. Keep in mind that Instapage is uniquely positioned to enhance your marketing efforts through its extensive feature set and superior support. If you’re looking to elevate your landing page strategy, why not give Instapage a trial run? With a free demo, you can discover firsthand how it can transform your campaign efforts and bolster your conversion rates.
