How Squarespace vs. Fluent Forms vs. Instapage stack up against each other
Compare Instapage with Squarespace and Fluent Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Squarespace vs. Fluent Forms – The Ultimate Showdown
Choosing the perfect landing page builder is akin to assembling your ideal team for a high-stakes mission. Each tool comes with its unique powers and special skills, ready to tackle the challenges of digital marketing. Finding the right one isn’t just about speed; it’s about crafting meaningful experiences that resonate with your audience. Today, we’ll put three heavyweights in marketing side by side: Instapage, Squarespace, and Fluent Forms. Through this friendly rivalry, we’ll explore their abilities and see how Instapage stands out. This comparison will be both enlightening and enjoyable, giving you the insights needed to make an informed choice. Just like how each superhero has their unique universe, each platform offers distinct features tailored to varying marketing needs. By the end of this article, you'll not only have fun but also find clarity on which platform is the perfect fit for your needs.
Meet the Competitors – A Trio of Digital Champions
In the left corner, we have Instapage, the landing page powerhouse designed specifically to enhance conversion rates and streamline the marketing process. In the right corner, Squarespace enters the arena, known for its visually stunning templates and comprehensive website building capabilities. Finally, we have Fluent Forms, a versatile tool focused on creating forms and landing pages that convert seamlessly. Together, these contenders showcase a spectrum of features tailored for marketers at different stages of their journey. Instapage prides itself on empowering marketers to reduce costs and grow conversions through personalized landing page experiences. Squarespace shines with its all-in-one capabilities, perfect for those who value aesthetics and design. Lastly, Fluent Forms caters to users who prioritize integrating forms effectively into their marketing strategies. Each tool has carved a niche in the digital marketing landscape, proving that while they may be rivals, they also complement each other in different capacities.
Round One – Features Face-Off
Template Variety and User Friendliness Spelled Out
User-friendly design and diverse template options are crucial for any landing page builder. Squarespace is noteworthy for its visually striking, professionally designed templates, perfect for users who prioritize aesthetics. The interface is intuitive, making it easy for users to customize their pages without advanced technical skills. However, while Squarespace excels in design quality, its range of templates specifically tailored for landing pages may not be as extensive as Instapage’s collection. In contrast, Instapage boasts over 200 high-converting templates dedicated to specific use cases, from webinars to product launches. This variety allows marketers to find the right design that aligns with their goals quickly. Fluent Forms enters the ring with a more functional approach, providing a range of forms and integration options but falling short on visually pleasing templates. In terms of usability, both Instapage and Squarespace provide user-friendly interfaces, but Instapage tends to offer more robust customization features, enabling advanced marketing enthusiasts to create tailored experiences.
Instapage: A Partner in Customization and Conversion Enhancement
When it comes to customization and conversion optimization, Instapage truly takes the lead. This platform offers advanced segmentation and A/B testing features, empowering marketers to experiment with different designs, messages, and calls to action. With its Drag-and-Drop functionality, users can easily arrange elements on their pages to create customized landing pages that resonate with their audience. Instapage understands that relevant landing page experiences are crucial for building brand trust and customer loyalty. Its integration capabilities allow seamless connections with major marketing and CRM tools, making it easier to track conversions and gather valuable customer insights. Unlike its competitors, Instapage prioritizes not just the design of landing pages but emphasizes data-driven results. This attention to detail ensures that marketers can significantly enhance conversion rates and see a tangible return on their investment. As a partner in success, Instapage is not merely a tool; it propels users toward achieving their marketing goals by providing an array of resources and support.
Round Two – Speed and Performance
Speed is often the unsung hero in the realm of landing page builders. Just as waiting in line at your favorite coffee shop can lead to impatience, slow loading times can drastically diminish user experience and conversion rates. Each second counts in capturing potential leads' attention, making it crucial for landing page builders to perform efficiently to retain visitors. When examining speed and performance metrics, users will find distinct differences that can influence their selection significantly.
Instapage Strengths in Performance
- Instapage typically achieves high loading speeds, averaging under 2 seconds.
- Its optimized infrastructure ensures that landing pages are hosted on high-performance networks.
- Real-time A/B testing does not hinder page speeds, allowing users to experiment without a slowdown.
- Instapage provides a built-in performance monitoring tool to track loading times and user engagement.
Squarespace's Speed Strengths
- Squarespace benefits from an integrated hosting service that provides reliable uptime.
- The platform’s automated image optimization enhances loading speeds.
- While visually appealing, some designs may result in slower loading times for complex pages.
Fluent Forms Performance Strengths
- Fluent Forms offers lightweight scripts, ensuring faster loading times.
- Forms load quickly, and integration with other platforms does not significantly affect performance.
- Customization options allow users to optimize their pages for better speed.
In this speed showdown, Instapage clearly takes the lead, with its focus on not just aesthetics but also functionality. Fast loading times are essential for improving user experience and reducing bounce rates. Pairing exceptional speed with high-performance features, Instapage stands out as the premier choice for marketers focused on conversions.
Round Three – Crafting a User-Friendly Experience
When it comes to usability, Instapage, Squarespace, and Fluent Forms each offer distinct experiences that cater to varying user bases. Instapage embraces newcomers with its user-friendly platform designed specifically for marketers. The intuitive drag-and-drop editor allows those with little technical know-how to create stunning landing pages effortlessly. Squarespace, on the other hand, has a slight learning curve due to its diverse features and design capabilities. However, once users get the hang of it, they can create beautifully crafted websites without prior experience. Fluent Forms seeks to bridge functionality and ease, guiding users to create forms and simple landing pages without overwhelming them. Regardless of the platform, users are empowered to hone their skills over time. This supportive landscape assures those just starting that they can reach expert status through practice and experimentation.
Round Four – Customer Support Allies
Customer support for these platforms can significantly influence user experience. Instapage’s support squad is responsive, offering live chat and detailed documentation to assist users at any time. Their active community forums and extensive knowledge base provide a wealth of resources for troubleshooting and learning. Squarespace also delivers reliable customer support with 24/7 assistance via chat and email. Their guidance ensures users can make the most of their features. Fluent Forms has a solid support system, providing documentation and community support but may lack the immediacy of live chat for urgent issues. Overall, while all platforms provide support options, Instapage’s emphasis on fast response times and comprehensive resources strengthens its position in this category.
Round Five – Unpacking Pricing and Plans
The final round focuses on pricing structures, an essential consideration for any marketing team. Instapage operates on a subscription model with transparent pricing based on the features users need. This flexibility makes it ideal for marketers aiming to reduce expenses while increasing conversions through relevant landing page experiences. Squarespace offers tiered pricing based on added functionalities, suitable for those seeking comprehensive website creation tools. Fluent Forms has a free version for users wanting to start without investment while providing premium options for unlock higher capabilities. Each platform has its own pricing strategy, tailored to diverse needs, ensuring marketers can find the right fit at their budget.
In conclusion, while all three platforms have distinct strengths, the choice ultimately hinges on the user's needs and objectives. Instapage shines in its ability to deliver relevant landing page experiences that not only enhance brand trust but also drive customer loyalty and conversions. Whether you prioritize aesthetics, support, or budget, it’s essential to assess which tool aligns most closely with your marketing goals. Consider giving Instapage a try with a free trial to experience firsthand how it can transform your landing page strategy into a successful one.
