How Split.io vs. Ontraport vs. Instapage stack up against each other
Compare Instapage with Split.io and Ontraport to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Split.io vs. Ontraport – Unpacking the Best Landing Page Solutions
Choosing the right landing page builder can feel like assembling the dream team of superheroes for your marketing strategy. Each tool brings unique powers to the table, ready to enhance your digital presence. In this battle of Instapage, Split.io, and Ontraport, we’ll explore how they make their mark in the landing page landscape. Whether you want to boost conversions, cut costs, or create impactful experiences, understanding these platforms will help you become a better marketer. Stick around as we weigh their strengths and differences to help you make an informed decision about which tool to champion for your campaign efforts.
Meet the Competitors: The Titans of Landing Pages
Our trio of contenders, Instapage, Split.io, and Ontraport, each embodies unique qualities that have garnered them loyal followers in the digital marketing realm. Instapage has gained widespread recognition for its user-friendly interface and powerful conversion optimization capabilities, promising marketers an efficient way to create tailored landing pages that engage visitors. Split.io, on the other hand, is a strong performer in experimentation and feature flagging, making it a favorite for teams focused on data-driven decisions. Lastly, Ontraport not only offers landing page creation but integrates with CRM functionalities, offering a comprehensive solution for managing customer relationships. With their different areas of expertise, these platforms compete fiercely while meeting the diverse needs of marketers everywhere.
First Round - Clash of Features
Template Diversity and User Friendliness
When it comes to template variety and ease of use, each platform demonstrates its unique strengths. Split.io focuses on enabling teams to create optimized variations seamlessly, appealing to businesses that often conduct A/B testing to identify the most effective page designs. However, it may not boast as many pre-designed templates or customization options as its competitors. Instapage outshines others with an extensive library of high-quality, customizable templates that are easy to edit. Users frequently rave about the drag-and-drop functionality that simplifies the page-building process. Meanwhile, Ontraport provides templates designed to integrate smoothly with its CRM tools, creating a multi-functional platform. While it has a decent array of templates, the learning curve might be steeper for some users due to its broader focus on CRM capabilities. In this round, Instapage clearly leads with its user-friendly approach and a treasure trove of templates.
Instapage: A Powerhouse for Customization and Conversion Success
Instapage stands as a titan in the realm of landing pages, redefining how marketers approach customization and conversion rate optimization. First and foremost, Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. Its robust array of features includes dynamic text replacement, advanced analytics, and the ability to run A/B tests effortlessly. The platform's user interface is designed with intuition in mind, ensuring that even those without technical prowess can create stunning pages in moments. Furthermore, the collaboration tools allow team members to work together seamlessly, making it a go-to choice for agencies and large marketing teams. Overall, Instapage doesn't just serve as a tool; it acts as a dedicated partner in driving marketing success.
Second Round - Speed and Reliability Showdown
Imagine waiting in line for your favorite coffee—frustration rises as minutes pass by. Similarly, website speed significantly impacts user experience, and it’s essential for keeping potential customers engaged. Slow loading times can damage conversion rates, leading potential buyers to bounce. As we assess the speed and performance of Instapage, Split.io, and Ontraport, the emphasis remains clear—swift load times enhance user satisfaction. These platforms must operate efficiently to maintain their market standings while ensuring users can create landing pages that don't just attract attention but keep it too. Let's take a closer look at how they stand up in this crucial category.
Instapage Advantages:
- Fast loading speeds and optimized performance ensure user retention
- High uptime reliability minimizes the chance of down time
- Efficient hosting infrastructure that enhances speed across all devices
- Dedicated content delivery networks (CDN) for delivering content quickly
Split.io Advantages:
- Scalable performance that adjusts with increasing traffic
- Efficient feature flagging aids in optimizing speed for specific audiences
- Backend performance enhancements support quick loading times
Ontraport Advantages:
- Integrated systems improve response times across the platform
- Reliable hosting solutions deliver consistent performance
- Optimized for CRM and landing page interactions for fast data processing
In conclusion, all three platforms show notable strengths in speed and performance. However, Instapage’s pristine reputation for fast loading times coupled with its dedicated hosting services makes it a top contender. Remember, a speedy landing page can be the difference between a bounce and a conversion!
Third Round - Navigating User Experience and Learning Curves
In a friendly, welcoming atmosphere, each platform aims to accommodate both newcomers and seasoned experts. Instapage makes it incredibly easy for beginners to get started, as their interfaces are designed with simplicity front and center. New users often find that the tutorials and support resources are clear and helpful, allowing them to become proficient quickly. Split.io, while slightly more technical, offers support and documentation that guide new users through the more complicated aspects. Ontraport, though feature-rich, often prompts new users to seek out additional resources to fully leverage its full capabilities. Regardless of where you start, rest assured that each of these platforms provides ample resources to help guide you towards becoming an expert in no time.
Fourth Round - The Support Teams Behind the Tools
Customer support is like having a loyal sidekick ready to assist whenever needed. Each platform offers a range of support options to ensure that users can always find solutions to their challenges. Instapage excels with its responsive chat support and has a wealth of self-help articles available through its extensive knowledge base. Meanwhile, Split.io provides email support along with thorough documentation which users find invaluable when exploring advanced features. Ontraport’s support team extends the offer of direct phone support, and the availability of community forums means that users can engage with others to find solutions collaboratively. In this round, Instapage shines through with its comprehensive and prompt assistance.
Fifth Round - Evaluate the Pricing Structures
Dissecting each platform’s pricing model reveals strengths and weaknesses specific to different user needs. Instapage offers tiered pricing that scales impressively with the features you choose, catering to both startups and corporate giants alike. Split.io also adopts a flexible model, charging based on feature adoption and usage, making it an attractive choice for businesses that prioritize experimentation. Ontraport tends to be higher-priced but combines CRM capabilities with landing page features, presenting exceptional value for those looking for all-in-one solutions. Understanding your specific requirements will assist in determining which platform truly offers the best value for your investment.
In closing, while each platform has various strengths catering to specific needs, the ultimate choice depends on the unique demands of your marketing strategy. Whether you prioritize features, support options, or cost-effectiveness will guide your decision. Remember to take Instapage for a trial spin; you might find it’s a perfect fit for crafting effective landing page experiences!
