How Split.io vs. Ninja Forms vs. Instapage stack up against each other

Compare Instapage with Split.io and Ninja Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Split.io and Ninja Forms.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Split.io vs. Ninja Forms – A Battle of Landing Page Builders

Choosing the right tools for your marketing strategy can be quite like assembling a superhero team; each has unique powers that can propel your campaigns to success. Landing page builders are critical in this mix, especially when it comes to effectively converting visitors into customers. Today, we’ll look at three key players: Instapage, Split.io, and Ninja Forms. This comparison will not only highlight their strengths but also help you determine which platform is the best ally for your conversion goals. As we explore these contenders, it’s essential to consider factors like customization, usability, pricing, and more, ultimately leading to a clearer picture of which tool truly reigns supreme.

Meet the Contenders: Who’s in the Ring?

In the left corner, we have Instapage, known for its powerful landing page solutions that empower marketers to reduce costs, grow conversions, and deliver relevant experiences that boost brand trust and customer loyalty. Next up is Split.io, a platform primarily focused on feature flags and experimentation, allowing teams to optimize their applications and landing pages through precise A/B testing. Finally, there's Ninja Forms, a versatile form builder that provides easy-to-use functionalities for creating custom forms to pair with your landing pages. Each contender has carved a niche for itself in the digital marketing space, and understanding their unique capabilities will make your decision easier. Whether it's sheer customization, robust performance tracking, or ease of use in form creation, these platforms have something to offer for everyone looking to maximize their online presence.

Round One - Feature Showdown: What Do They Offer?

Template Variety and User-Friendliness: A Comparison

As we dive into features, one key area to consider is the variety of templates available and how user-friendly they are. Instapage shines with its extensive library of customizable templates, specifically designed to enhance conversion rates. Marketers can easily create landing pages that align perfectly with their campaigns. Split.io, while not primarily a landing page builder, offers solid features for running targeted experiments on pre-existing pages, allowing for iterative improvements. Conversely, Ninja Forms focuses on versatile forms that can be embedded on landing pages, making it quick and accessible for those needing custom data collection. Overall, Instapage stands out in this round due to its combination of robust templates and intuitive editing tools that cater to both beginners and experienced users alike.

Instapage: Your Go-To Solution for Customization and Optimization

What makes Instapage the ultimate tool for marketers? The emphasis on unparalleled customization capabilities and conversion optimization features really sets it apart. With Instapage, marketers can configure pages with tailored layouts, choose from over 500 templates, and utilize A/B testing to pinpoint the most effective designs. The platform’s dynamic text replacement feature enhances relevancy for each visitor, driving conversions further. Moreover, Instapage's integration capabilities ensure that your landing pages work seamlessly with existing email marketing and CRM platforms, creating a cohesive marketing ecosystem. This level of customization, combined with their performance tracking tools, positions Instapage not merely as a tool but as a strategic partner in your success.

Round Two - Speed and Performance: Who’s the Fastest?

When considering landing page builders, speed and performance are critical because any lag can drive away potential customers. Imagine pulling up to your favorite coffee shop, only to find a line wrapped around the block! That frustration can translate to online experiences as well, with slow-loading landing pages creating needless hurdles. Let's see how these contenders measure up in terms of speed and performance.

The Speedy Benefits of Instapage:

  1. Instapage offers built-in AMP (Accelerated Mobile Pages) support for faster load times on mobile devices
  2. The platform optimizes images and assets to ensure quicker rendering of pages
  3. With efficient hosting on high-availability servers, landing pages are delivered swiftly to users
  4. Regular performance monitoring allows for ongoing enhancements to speed

Split.io’s Performance Perks:

  1. Split.io operates with low-latency servers, ensuring rapid responses for experiments
  2. The platform supports continuous deployment, minimizing downtime during updates
  3. A lightweight dashboard allows for efficient navigation and quick adjustments to experiments

Ninja Forms: Speedy Form Solutions:

  1. Ninja Forms utilizes optimized code to minimize load impact when forms are embedded
  2. Easily integrates with fast hosting solutions to enhance site performance
  3. User-friendly interface helps in rapidly creating and deploying forms without lag

After analyzing the speed and performance of these contenders, it’s clear that Instapage takes the crown. With advanced functionalities aimed specifically at maximizing conversion rates, Instapage's speed and optimization capabilities are truly a game-changer for marketers, ensuring users have a seamless experience from the first click.

Round Three - Usability and Learning Curve: Who Makes It Easy?

Navigating marketing tools shouldn’t feel like learning a new language, and each of these platforms strives to create user-friendly environments. Instapage welcomes both newcomers and seasoned pros with intuitive drag-and-drop features, which make creating effective landing pages a breeze. Split.io's focus is more on experimentation, with resources and guides supporting newcomers as they navigate A/B testing. Meanwhile, Ninja Forms offers a straightforward form-building experience, with tutorials and templates readily available to ease any learning curve. Overall, each platform is designed to accommodate various skill levels, promising users that they will become adept at creating impactful landing pages in no time.

Round Four - Customer Support: Who's Got Your Back?

In our adventure across these landing page platforms, customer support is like your loyal sidekick, swooping in to assist when challenges arise. Instapage provides extensive support through live chat, email, and detailed documentation, ensuring users can get assistance whenever needed. Split.io offers support primarily for its experimentation features, including community forums where users share insights and get advice. Ninja Forms rounds out the trio with solid help options, including chat support and guides tailored to their form-building software. No matter which platform you choose, you can expect a level of support that ensures your journey is successful.

Round Five - Pricing Structures: Who’s the Most Cost-Effective?

Pricing plays a pivotal role in decision-making. Instapage has tiered pricing plans strategically designed for various business needs, ensuring good value for investment. Split.io's pricing is based on usage, which can be economical for those focusing on specific experiments. Ninja Forms follows a straightforward freemium model, allowing users to start free and only pay for premium add-ons. Ultimately, evaluating your specific requirements and budget will guide you toward making the most cost-effective choice for your marketing endeavors.

In conclusion, while all three platforms have their distinct advantages, the choice really depends on your specific marketing needs. Instapage stands out for its robust customization options and optimization features, ideal for serious marketers looking to maximize conversions. If experimentation is your forte, then Split.io might be better suited for your strategy. For those looking to streamline form creation alongside their landing pages, Ninja Forms is an excellent choice. Take the time to review what each platform offers, and consider testing out Instapage with a free trial or demo to experience firsthand how it can transform your landing page effectiveness.

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