How Split.io vs. Joomla vs. Instapage stack up against each other
Compare Instapage with Split.io and Joomla to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage, Split.io, and Joomla – Who Will Win the Landing Page Showdown?
Choosing a landing page builder can feel like assembling a superhero team for your marketing campaign. Each platform has its unique strengths, much like heroes with specialized powers. Instapage, Split.io, and Joomla are the heavy hitters in this arena, each offering distinct features tailored to meet the needs of marketers. Instapage swoops in with a focus on reducing costs and maximizing conversions, empowering marketers to deliver landing page experiences that foster brand trust and customer loyalty. By the end of this comparison, you'll have the insights needed to select the best superhero for your digital marketing strategy. Let’s explore how these contenders stack up against one another in functionality, performance, usability, and support.
Meet the Challengers: Instapage, Split.io, and Joomla
In one corner, we have Instapage, renowned for its powerful landing page capabilities that allow marketers to create visually stunning and high-converting pages. Its user-friendly interface and advanced features make it a favorite among those looking to streamline their marketing efforts. In the opposite corner, Split.io emerges with robust A/B testing features that promise data-driven decision-making. This platform shines when it comes to split testing and optimizing user experiences, making it essential for teams focused on experimentation. Finally, Joomla enters the ring, boasting its reputation as a versatile content management system (CMS), known for its flexibility and extensibility. While Joomla is often utilized for website development, it can also be adapted for landing page creation, albeit with a steeper learning curve. Each contender brings strengths to the table, providing unique value propositions for marketers.
Round One - Feature Showdown: Who Offers the Best Tools?
Template Selection and User-Friendliness: A Key Differentiator
In the landing page builder arena, having a wide variety of templates and ease of use can make all the difference. Instapage shines with its extensive library of professionally designed templates, catering to multiple industries. This allows users to hit the ground running with pre-built designs that can be easily customized. The drag-and-drop editor further enhances its usability, ensuring that even those without design backgrounds can create stunning pages effortlessly. On the flip side, Split.io focuses primarily on A/B testing, offering limited landing page templates compared to Instapage. While it excels in functionality for testing variations, its template options might leave some users wanting more. Joomla, as a CMS, provides templates too, but users may need to rely on third-party options or extensive customization, potentially increasing complexity during the design phase. In terms of features, Instapage clearly takes the lead due to its dedicated focus on landing page creation.
Instapage: Your Partner in Customization and Optimization
Instapage stands out not just as a tool, but as a partner for marketers who prioritize optimization and customization. The platform’s user-friendly interface empowers marketers to design extremely attractive landing pages quickly. With a vast selection of templates, users can personalize elements to match their brand perfectly. Moreover, Instapage offers advanced conversion rate optimization tools, such as dynamic text replacement and heatmaps, which provide valuable insights into user behavior. This data-driven approach enables marketers to continuously refine their landing pages for maximum conversions. Instapage’s focus on delivering relevant landing page experiences builds brand trust and fosters customer loyalty, making it an ideal choice for results-oriented marketers looking to drive meaningful engagement.
Round Two - Speed Matters: Performance Under Pressure
Think about waiting in line for your favorite morning coffee. If the line moves slowly, your excitement wanes, and you might reconsider your order. Speed is crucial in the digital world as well. Fast-loading landing pages keep users engaged and decrease bounce rates, directly impacting conversion rates. So, how do our three competitors stack up in determining which one offers the best speed and performance?
Advantages of Instapage:
- Highly optimized for fast loading times, ensuring users do not abandon the page.
- Utilizes server-side rendering to enhance performance during peak traffic.
- Offers a global content delivery network (CDN) for rapid content delivery.
- Eliminates unnecessary bloat from pages, increasing loading efficiency.
Advantages of Split.io:
- Optimized for performance during A/B testing, maintaining fast load times.
- Provides real-time data tracking without affecting page speed.
- Allows users to test variations quickly without significant downtime.
Advantages of Joomla:
- Flexible caching options available to boost speed.
- Ability to customize performance settings for specific needs.
- Responsive design options help ensure swift loading on mobile devices.
- Can integrate with extensions for enhanced performance monitoring.
In conclusion, speed and performance are paramount in a successful landing page builder. Instapage truly excels in this arena with its optimizations, making it the best choice for marketers looking to attract and retain visitor interest.
Round Three - Usability: Welcoming Newcomers and Experts Alike
Usability plays a pivotal role in determining which platform will empower marketers to succeed. Instapage welcomes newcomers with a straightforward onboarding process and intuitive design tools, allowing users of all skill levels to create high-quality landing pages without a steep learning curve. The platform’s extensive resource library offers tutorials and tips, making it easy for beginners to ramp up their skills quickly. On the other hand, Split.io’s focus on A/B testing means its interface might be a bit overwhelming for users unfamiliar with statistical analysis, yet it is accommodating enough for seasoned pros who want deep data insights. Joomla, while powerful, often requires a significant learning investment due to its CMS nature. Users may benefit from its flexibility and capabilities over time, but new users may find the initial experience daunting. Ultimately, Instapage’s user-friendliness makes it a strong contender in this round, paving the way for marketers to innovate without guesswork.
Round Four - Support Options: Who Has Your Back?
When the training wheels come off, having strong customer support can make all the difference in successfully navigating a landing page platform. Support is an important factor to consider when comparing these three final contestants. Instapage offers a rich array of support options, including live chat, email support, and an extensive knowledge base filled with resources. For users needing immediate assistance, live chat provides quick responses. Split.io, similarly, offers chat and email support, making it easy for users to get answers and resolve issues swiftly. However, it may lack the extensive resource base that some users crave. Joomla’s support landscape is a bit different, largely community-driven through forums and third-party resources. While knowledgeable community members can provide valuable insights, the official support may vary widely based on the user’s chosen hosting provider. Ultimately, Instapage takes the lead by providing comprehensive support tailored to meet various user needs.
Round Five - Pricing Plans: Value for Every Budget
Exploring the pricing structures of Instapage, Split.io, and Joomla reveals varying options that cater to different budgets and marketing needs. Instapage offers several pricing tiers aimed at various business sizes, ensuring that businesses can find a plan that suits their unique requirements without breaking the bank. Each plan is crafted to provide features that scale with business growth, making it a valuable long-term investment. Split.io also presents competitive pricing models, particularly appealing for businesses focused on A/B testing, while Joomla stands out with its open-source model, enabling users to customize their costs but potentially fostering hidden expenses related to hosting and extensions. Overall, the decision on pricing will largely depend on specific needs, but instapage offers a clearer and more straightforward approach in the realm of landing page solutions.
In wrapping up our comparison, it’s essential to acknowledge that while Instapage, Split.io, and Joomla each have strengths, the best choice truly hinges on individual goals and resources. Marketers should reflect on what they prioritize in a landing page builder—be it features, support, or pricing flexibility. Consider taking Instapage for a spin with a free trial or demo—see firsthand how it empowers marketers to reduce costs, grow conversions, and establish landing experiences that resonate with their audience.
