How Site123 vs. Act-On vs. Instapage stack up against each other
Compare Instapage with Site123 and Act-On to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Site123 vs. Act-On – The Ultimate Showdown for Marketers
Choosing the right landing page builder can feel a bit like choosing your favorite superhero. Each platform boasts its own unique powers and abilities, promising to save the day for your marketing goals. In this article, we will dive deep into a friendly rivalry among three heavyweights: Instapage, Site123, and Act-On. As they step into the ring, you'll discover which one might just be the superhero your marketing strategy has been waiting for. We'll explore their strengths, features, and how they cater to marketers wanting to reduce costs, grow conversions, and enhance customer experiences. So, grab your gear and get ready for a thrilling journey through the world of landing page builders!
Meet the Contestants: A Closer Look at Our Triad
In the blue corner, we have Instapage, the champion of customization and conversion. It empowers marketers to create stunning landing pages tailored to specific audience needs, ultimately driving higher conversion rates and fostering customer loyalty. Next, in the red corner is Site123, known for its simplicity and speed. This platform shines with its user-friendly interface and the ability to get websites live in no time, making it an attractive choice for those in a hurry. Finally, we have Act-On, standing tall in the green corner. It's more than just a landing page builder; Act-On offers comprehensive marketing automation tools aimed at nurturing leads throughout the buyer's journey. Each of these platforms has its unique flair, promising something special for different types of users.
Round One: Feature Showdown
Template Diversity and Usability - A Feature Battle
When it comes to template variety and ease of use, Site123 takes a step forward by offering hundreds of pre-designed templates that are both visually appealing and easy to customize. This means anyone, regardless of design experience, can craft a professional-looking landing page with minimal hassle. The drag-and-drop builder enhances usability, allowing users to add elements effortlessly. On the flip side, Act-On provides a more robust feature set, including integrated marketing analytics, but its learning curve can be steep for beginners. Instapage stands out due to its vast array of customizable templates specifically geared towards optimizing conversions. It also integrates seamlessly with marketing tools, allowing marketers to tailor landing pages based on data-driven insights. Each platform shows strengths and weaknesses in a quest to win over users, making feature comparison a vital aspect of your decision-making process.
Instapage: The Conversion Powerhouse
Instapage is not just another landing page builder; it’s a strategic partner in driving success. With a suite of powerful tools at your fingertips, this platform allows for unmatched customization that goes beyond aesthetics. Marketers have access to features like A/B testing, heat maps, and personalized post-click landing pages tailored for diverse customer journeys. These tools position Instapage as a go-to solution for those looking to significantly boost their conversion rates. The emphasis on delivering relevant landing page experiences fosters greater brand trust and customer loyalty, essential components in today's competitive landscape. It's clear that Instapage gives you the agility to experiment, refine, and perfect your landing pages, ensuring you stay ahead of the curve.
Round Two: Speed and User Experience
Speed is the name of the game when it comes to user experience. Imagine waiting in line at your favorite coffee shop only to discover that your drink order is taking an eternity. Frustrating, right? Similarly, slow-loading landing pages can turn potential leads into lost opportunities. Each platform brings its own strengths to this critical aspect. Speed is essential for reducing bounce rates, and a platform that delivers faster landing pages stands to gain a higher rate of conversions. Let's look at how our contenders handle this essential factor.
Instapage Advantages:
- Lightning-fast loading times ensure a seamless user experience.
- Optimized for mobile, guaranteeing quick access on all devices.
- Smart integrations help minimize load times by optimizing resources.
- Advanced caching techniques enhance performance.
Site123 Advantages:
- Simple, quick setup with minimal customization requirements.
- Responsive designs that load efficiently on all devices.
- Built-in SEO tools aid in faster indexing and visibility.
Act-On Advantages:
- Offers robust analytics to monitor performance and speed.
- Automated tools help streamline various marketing tasks.
- Integrated marketing strategies built-in to optimize speed.
In terms of speed and user experience, all three platforms have their unique offerings that cater to diverse user requirements. However, Instapage shines in this category, setting itself apart with its lightning-speed landing pages designed to convert.
Round Three: User-Friendliness and Learning Experience
User-friendliness is a crucial factor, especially for those new to marketing or web design. Site123 excels here, providing a straightforward, intuitive interface that welcomes users, regardless of their technical expertise. With guided prompts and clear navigation, even complete novices can create their landing pages confidently. Act-On, while offering comprehensive features, poses a steeper learning curve that might overwhelm some. However, seasoned marketers will find its array of options rewarding. Instapage strikes a balance with a design that helps users learn quickly while providing advanced options as their skills grow. Each platform offers different levels of support, gearing users toward eventual mastery of their chosen tool.
Round Four: Customer Support Dynamics
Customer support is like your trusty sidekick in your marketing journey. Each platform brings variations in support options, helping users navigate challenges swiftly. Site123 prides itself on round-the-clock customer service, ensuring queries can be resolved at any hour. Act-On offers personalized support through dedicated account managers for each client, establishing strong relationships that promote smoother experiences. In contrast, Instapage provides a mixture of live chat, email support, and an extensive knowledge base, showcasing a commitment to user assistance. Each of these platforms strives to create an atmosphere of support that empowers users to succeed.
Round Five: Pricing Structures and Plans
When it comes to pricing, it’s essential to find value that aligns with your needs. Site123 stands out with its free plan ideal for personal projects, while also offering paid tiers that are affordable for small businesses. Instapage, while slightly pricier, delivers on its promise by offering exceptional features that directly contribute to increased conversions and brand trust. Act-On’s pricing reflects its comprehensive marketing toolkit, appealing more to businesses looking for integrated solutions. Weighing these pricing structures can reveal which platform provides the best bang for your buck.
In conclusion, each platform holds its strengths, allowing various users to find the best fit for their needs. Finding your ideal landing page builder requires careful consideration of what aspects are most important to your strategy. Instapage clearly stands out as an exceptional tool, especially for marketers committed to optimizing conversions and nurturing customer loyalty. If you're eager to tap into its powerful features, reassess your brand's landing pages, and enjoy the benefits of streamlined marketing efforts, why not take Instapage for a free trial spin?
