How ShortStack vs. Ontraport vs. Instapage stack up against each other
Compare Instapage with ShortStack and Ontraport to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. ShortStack vs. Ontraport – Which Landing Page Builder Prevails?
Choosing a landing page builder is like assembling a dream team for your marketing campaign. Each platform brings its own strengths to the table, ultimately influencing how you engage with your audience. In today's competitive digital landscape, the right choice can help you reduce costs, grow conversions, and deliver relevant experiences that instill brand trust and customer loyalty. So, let’s jump into the arena to weigh the strengths and weaknesses of Instapage, ShortStack, and Ontraport, promising a comprehensive, informative, and enjoyable comparison.
Meet the Contenders: A Digital Showdown
Our contenders — Instapage, ShortStack, and Ontraport — are like rivals vying for the top spot in the landing page arena. Each has carved out a niche, with Instapage focusing heavily on customization and optimization. ShortStack brings unique engagement tools tailored for contests and campaigns, while Ontraport offers robust CRM capabilities alongside its landing pages. These platforms are not just tools; they're companions in your marketing journey. Whether you're launching an informative campaign or a promotional blitz, understanding what each offers is crucial. Each one specializes in different aspects of marketing, making it essential to scrutinize their features. Let's dive into these profiles to clarify what sets them apart.
Feature Face-Off: Which Platform Packs the Most Punch?
Template Diversity and User Experience Rift
In the world of landing pages, template variety and ease of use often dictate user satisfaction. Instapage leads the way with an impressive library of customizable templates designed for various industries, ensuring your landing page can stand out. Its user-friendly interface allows even beginners to navigate seamlessly, creating effective pages swiftly. On the other hand, ShortStack excels with its variety focused mainly on engagement-driven templates ideal for contests and giveaways. Though its templates are captivating, users sometimes find the learning curve steeper. Meanwhile, Ontraport provides a solid range of basic templates, but customization can feel more complex compared to Instapage. Overall, for flexibility and ease, Instapage reigns supreme, offering customizable features that empower marketers to create stunning landing pages.
Instapage: The Go-To for Customization and Conversion Mastery
Instapage positions itself as more than just a tool; it prides itself on being an ally for marketers aspiring to boost their conversion rates. With features designed to capture the essence of brand identity, Instapage enables marketers to create tailored landing experiences that resonate with their audience. Its advanced A/B testing features allow users to dive into data-driven decisions, optimizing each element to maximize conversions. Moreover, the collaborative capabilities facilitate teamwork, helping marketers refine their strategies quickly. Instapage empowers marketers to navigate the intricate journey of customer acquisition, establishing it as the top contender for anyone serious about conversion optimization.
Round Two - Speed and Performance: The Agile Contenders
Picture this: you've crafted the most compelling landing page. But all your hard work could be for naught if it takes ages to load. It's like waiting in a never-ending line for your favorite coffee, which can sour the user experience. Speed is essential to keeping visitors engaged, and each platform has its approach to performance. Instapage boasts rapid load times, even with a wealth of multimedia content, ensuring potential customers stay interested. ShortStack offers decent speed but may lag depending on the additional engagement features. Ontraport, while integrating CRM functionalities, does experience slower load times due to its complexity, which could deter potential leads.
Instapage Strengths:
- Optimized for rapid load times, ensuring a smooth user experience
- Offers a lightweight platform that handles dynamic content efficiently
- Includes AMP (Accelerated Mobile Pages) technology for enhanced mobile performance
- Analytics tools to monitor performance and proactively improve page speed
ShortStack Strengths:
- Engagement-driven landing pages that load quickly for standard campaigns
- Simplicity in setting up user contests and giveaways with minimal lag
- Relatively fast for pages that focus primarily on lead capture
Ontraport Strengths:
- Robust CRM integration, but slightly slower due to the added complexity
- Decent performance for standard pages after initial load
- Capabilities to optimize performance with suitable configurations
- Includes hosting which can impact load times positively or negatively based on configurations
In summation, while speed and performance vary across platforms, Instapage clearly stands out as the best choice for marketers who prioritize quick engagement and seamless user experiences.
Round Three: Usability and Learning Curve - Who is User-Friendly?
In a world where time is money, usability can make or break your landing page creation experience. Each platform approaches this differently, but all strive for accessibility. Instapage offers a straightforward interface that welcomes even the newest marketers. With intuitive features and a rich resources hub, users can quickly ramp up their landing page creation skills. ShortStack, while engaging, might feel overwhelming to newcomers due to its focus on contest settings and complexity. Ontraport is feature-rich, but users often spend more time learning the ropes than actually creating landing pages. Overall, Instapage’s user-friendly design attracts both novices and seasoned marketers, enabling everyone to achieve expert-level pages with ease.
Support Squad: Who Has Your Back?
Customer support can feel like having a trusty sidekick on your marketing journey. With different support options, each platform provides resources for those needing assistance. Instapage shines with its dedicated customer support team accessible via chat and email. They also feature a comprehensive knowledge base that helps users find answers quickly. ShortStack provides similar support but adds community forums where users can interact and share tips. Ontraport offers phone support, an advantage, but users might wish for a quicker chat option as well. Regardless, the ongoing support from these platforms varies, and Instapage positions itself as a reliable partner ready to assist at the drop of a hat.
Final Round: Pricing and Value - The Cost of Success
Coming down to pricing, each platform offers unique plans aimed at various budgets. Instapage operates on a subscription model, providing a variety of plans based on the features you need. This flexibility allows businesses to start small and scale up as they grow. ShortStack also offers tiered pricing, particularly appealing to those who prioritize engagement. Meanwhile, Ontraport includes CRM functionalities, which can increase the costs significantly, making it advantageous for larger teams with more extensive needs. However, potential users should weigh the benefits of each platform against the costs to determine which aligns with their marketing goals.
Overall, while Instapage, ShortStack, and Ontraport offer various strengths, the right platform ultimately rests on your unique requirements and objectives. Instapage’s unparalleled customization, speed, and user-friendly approach make it an excellent choice. If you’re ready to enhance your landing page strategy, consider trying Instapage through a free trial, allowing you to see firsthand how it can elevate your marketing efforts.
