How JotForm vs. ClickFunnels vs. Instapage stack up against each other
Compare Instapage with JotForm and ClickFunnels to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. JotForm vs. ClickFunnels – A Comprehensive Showdown
Choosing a landing page builder can feel like assembling the perfect marketing dream team. Each solution offers unique strengths, promising to elevate your online presence like superheroes swooping in to save the day. In this article, we’ll explore the trio of Instapage, JotForm, and ClickFunnels. Our goal is to provide a practical comparison that empowers you to choose the best tool to boost your conversions and grow your brand. So sit back, grab a cup of coffee, and let’s embark on this exciting journey to discover which platform best suits your needs. From templates to support, we will dig deep into their features, ensuring you leave with a clear understanding of what each contender brings to the table. Let’s get started!
The Competitors Step Into the Spotlight
In the ring of landing page solutions, we have three noteworthy contenders: Instapage, JotForm, and ClickFunnels. Each platform has carved a niche for itself, catering to various business needs from small startups to established enterprises. JotForm is renowned for its form-building capabilities, allowing users to create custom forms seamlessly; it’s a favorite for those looking to capture leads efficiently. ClickFunnels, on the other hand, markets itself as a complete sales funnel solution, seamlessly integrating landing pages with sales functions to guide users through the buying journey. Finally, Instapage focuses on landing page optimization to empower marketers to reduce costs while maximizing conversions through targeted experiences. Together, they form a diverse trio, each bringing unique strengths to the marketing battlefield.
Round One - Features and User-Friendliness
Template Selection and Workflow Simplicity
When it comes to landing pages, features can make or break your experience. JotForm shines with its drag-and-drop interface and extensive library of customizable templates designed primarily for forms. Its user-friendly approach makes it accessible even to those with limited technical expertise. ClickFunnels provides a robust selection of pre-built templates specifically optimized for conversion. It integrates seamlessly into a larger sales funnel process, making it a favorite for users who need comprehensive sales solutions. Instapage, however, takes the crown for customization and versatility. With features like A/B testing, dynamic text replacement, and a wide range of templates designed for various industries, it enables marketers to create landing pages that not only capture attention but also drive conversions effectively. Instapage positions itself as a partner in success, aiming to grow conversions while enhancing brand trust and customer loyalty.
Instapage: Your Secret Weapon for Customization and Optimization
Instapage stands out with unparalleled customization options and powerful conversion rate optimization tools. Users can fine-tune every element of their landing pages to reflect their brand’s identity. It offers great flexibility, allowing for the integration of third-party tools and various analytics platforms. This ensures that marketers can track their performance accurately and make data-driven decisions. Its sophisticated features like heatmaps and integration with CRM systems help to optimize user experiences further, leading to increased customer loyalty and trust. By empowering marketers to create relevant landing page experiences, Instapage drastically reduces costs associated with wasted ad spend and increases conversion rates significantly.
Round Two - Speed and Efficiency
Imagine logging onto your favorite website only to find it lagging, like an overworked coffee machine on a Monday morning. Frustrating, right? The speed at which a landing page loads can significantly impact user experience and, ultimately, conversions. All three platforms ensure reasonably responsive performance, but subtle differences can have substantial implications for businesses depending on their goals.
Instapage advantages:
- Optimized for high-speed loading reducing bounce rates
- CDN support for better delivery speeds globally
- Advanced caching options ensuring swift access for returning visitors
- Minimal reliance on external scripts improving overall page performance
JotForm advantages:
- Fast form responses ensuring users can submit data seamlessly
- Built-in templates designed for quick deployment
- Lightweight interface minimizing load times
ClickFunnels advantages:
- Quick setup with optimized templates ensuring immediate performance
- Integrated analytics to monitor page speed in real-time
- Built-in checkout features minimizing loading times during sales processes
- Streamlined funnel creation for faster user navigation
Overall, Instapage excels in speed and performance, making it an excellent choice for businesses focused on reducing bounce rates and enhancing user experience. While JotForm and ClickFunnels have their strengths, when pure speed is of the essence, Instapage comes out on top.
Round Three - Learning Ease and User Experience
A great landing page solution should be newbie-friendly while offering advanced features for seasoned pros. All three platforms prioritize user experience with intuitive interfaces that welcome users from all backgrounds. JotForm offers tutorials and clear prompts throughout the form-building process, which can be immensely helpful for beginners. ClickFunnels has built a comprehensive ecosystem where users can access a wealth of resources, making it easy to grasp complex concepts associated with funnels quickly. Instapage supports both beginner and experienced users with its in-depth knowledge base and responsive customer support, ensuring that every user feels confident regardless of their starting point. There’s a learning curve involved with every platform, but each contender strives to facilitate a smooth transition into the world of landing page creation.
Round Four - Support Services
Picture customer support as the unsung heroes of these platforms, ready to swoop in at a moment’s notice. Each provider has established communication channels – be it via chat, email, or phone, ensuring that users can get help when needed. JotForm excels with a vibrant community forum where users share ideas and solutions, making problem-solving a collaborative effort. ClickFunnels has a robust customer support system along with a plethora of training resources available online, helping users navigate through challenges efficiently. Instapage, for its part, prides itself on responsive live chat support and an extensive knowledge library tailored to both newbies and advanced users. The dedication to helping users achieve their goals is a common thread among these platforms, reflecting their commitment to customer satisfaction.
Round Five - Analyzing Costs and Value
When considering landing page builders, pricing structures are vital. JotForm offers flexible pricing options that cater to businesses of varying sizes, making it accessible for those just starting or operating on a tight budget. ClickFunnels, while more expensive, bundles its sales funnel capabilities with landing page creation, thereby offering substantial value for users who fully utilize its features. Instapage adopts a tiered pricing model that is competitive within the industry, providing robust features that justify its cost, particularly for marketers focused on conversion optimization. It’s essential for users to evaluate their specific needs and goals, ensuring they choose the best pricing plan that aligns with their marketing strategies. Each platform has merits, but understanding the cost-value relationship is critical to making an informed decision.
In conclusion, while JotForm, ClickFunnels, and Instapage offer unique advantages in the realm of landing page solutions, your choice ultimately comes down to your priorities. Whether you’re looking for form-building features, a comprehensive sales funnel, or the ultimate landing page optimization, we encourage you to consider what each platform means for your business. Instapage empowers marketers with tools designed to grow conversions and build brand loyalty, making it a top choice for those seeking to deliver relevant and effective landing page experiences. Don’t hesitate to take Instapage for a test drive with their free trial – it could be the first step toward transforming your digital strategy!
