How ShortStack vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with ShortStack and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. ShortStack vs. 23FormBuilder – The Ultimate Landing Page Showdown
Selecting the right landing page builder is like assembling a dream team of superheroes for your marketing endeavors. Each platform brings its own unique powers to the table, helping you to fight off low conversion rates and dull user experiences. In this showdown, we’ll analyze how Instapage, ShortStack, and 23FormBuilder stand against each other, focusing on what makes each one a formidable player. Whether you are on a quest for superior customization, user-friendliness, or pricing structures that won’t break the bank, our comprehensive comparison will give you insights essential to making an informed decision. Instapage is particularly known for empowering marketers to reduce costs while growing conversions. Its ability to deliver relevant landing page experiences builds brand trust and customer loyalty. Let's dive in and see which contender should take the crown!
Meet the Candidates
In the vast sea of landing page builders, Instapage, ShortStack, and 23FormBuilder have carved out their niches as trusted allies in digital marketing. Instapage is celebrated for its advanced customization features and conversion optimization tools, designed to help businesses optimize their landing pages effectively. Conversely, ShortStack specializes in form creation and engagement, targeting those who prioritize interaction and lead generation. Meanwhile, 23FormBuilder shines with its straightforward interface and robust form features, making it an appealing choice for users looking for simplicity. As we explore their strengths and weaknesses, stay tuned to find out which platform aligns best with your marketing needs and objectives. Each contender brings solid offerings to the table, but only one can emerge victorious.
Round One - Feature Face-off
Template Options and User Experience
When examining the realm of landing page builders, feature offerings often set the tone for user experience. In this regard, shortcode variety stands as a crucial feature. ShortStack offers less variety but compensates with a strong focus on forms and contests, making it suitable for businesses keen on engaging their audience directly. 23FormBuilder focuses on simplicity, providing a straightforward template selection that caters to users less inclined toward complex design tasks. However, Instapage remains unmatched, boasting a library of over 500 templates that can be further customized to meet specific branding needs. As we weigh template variety and ease of use, it's clear that Instapage takes a significant lead, positioning itself as a powerful ally in the quest for higher conversion rates.
Instapage: Your Partner in Success
Instapage isn’t merely a tool; it’s a marketing partner designed to enhance your landing page capabilities significantly. With advanced features like A/B testing, heatmaps, and custom scripts, it positions itself as a leader in conversion optimization. Marketers can modify templates seamlessly, ensuring that their messaging aligns perfectly with their audience's preferences. By enabling the quick iteration of landing pages, Instapage proactive empowers marketers, leading to reduced costs and improved conversion rates. Furthermore, it allows businesses to deliver relevant and personalized landing page experiences, thereby fostering an environment of brand trust and customer loyalty. All in all, not only does Instapage prioritize functionality, but it empowers users to create pages that directly contribute to their growth.
Round Two - Speed and Performance
In the digital realm, speed can make or break a user experience. Just as a slow coffee shop line can ruin your morning boost, sluggish landing pages can deter potential customers and decrease conversion rates. During this round, we’ll assess how each platform holds up regarding loading times and overall performance, considering that even slight delays can lead to significant drops in user engagement.
Instapage Benefits:
- Lightning-fast loading times due to optimized server infrastructure
- Advanced caching technologies for rapid page rendering
- Mobile-responsive designs ensure swift performance across devices
- Built-in AMP (Accelerated Mobile Pages) support to boost mobile site speed
ShortStack Benefits:
- Efficient loading speeds for form-based campaigns
- Optimized for quick engagement using interactive content
- Simple template structures that do not burden loading times
23FormBuilder Benefits:
- Streamlined form submissions that enhance user experience
- Minimalistic design choices leading to faster loading times
- High uptime assurances for consistent performance
In this round, Instapage undoubtedly showcases its speed and performance advantages, leading the charge with its robust infrastructure and optimizations that promise users a seamless experience. The competitive nature of the other platforms proves beneficial for those seeking faster loading times, yet when it comes to overall performance, Instapage stands out as the best option for businesses reliant on high conversion rates.
Round Three - Usability and Learning Curve
When it comes to usability, a friendly greeting is paramount for any newcomer stepping into the world of landing page creation. Each platform hosts its own variety of tutorials, user guides, and templates designed to help users navigate the challenging terrain of page creation. Instapage, with its intuitive interface, simplifies the learning curve remarkably. The drag-and-drop functionality allows users to build pages easily without requiring advanced technical knowledge. ShortStack also offers guidance through its user-friendly setup, though focusing primarily on forms can feel a little bit limiting to those looking for a broader solution. On the other hand, 23FormBuilder focuses on making form-building an absolute breeze, putting ease-of-access at the forefront. Regardless of your choice, each platform finds a way to streamline the process, catering to both beginners and seasoned professionals alike.
Round Four - The Support Heroes
Imagine customer support as your loyal sidekick in the world of landing page building, always on standby to rescue you from tech pitfalls. When comparing platforms on their support offerings, Instapage shines with dedicated chat and email support, alongside an extensive knowledge base that covers almost every aspect of the platform. ShortStack likewise provides excellent customer service but has a slightly slower response time during peak hours. 23FormBuilder stands out for its supportive community forums where users can share tips and tricks, demonstrating a collaborative spirit. Together, these platforms illustrate how critical support is in enhancing the user experience – with Instapage leading the charge in providing timely and impactful assistance.
Final Round - Pricing Perspectives
Pricing structures can stand as a formidable barrier between brands and the landing page solutions they need. Instapage operates on a tiered pricing model, ensuring various plans can suit small businesses to enterprises. The added features justify their premium costs, especially for those focused on conversion rates. ShortStack offers affordable plans ideal for marketers who prioritize forms over landing pages, though their offerings can feel limiting for advanced features. 23FormBuilder presents an attractive, budget-friendly option aimed at users wanting fundamental functionalities without excessive costs. Ultimately, understanding what aligns with your financial capacity and your marketing aspirations is vital. Investing in a platform like Instapage may bring higher returns through improved conversions, making it worth the initial expense.
In conclusion, all three platforms showcase their strengths, each catering to different user needs and preferences. However, if you prioritize scalability and performance coupled with sophisticated features, Instapage undeniably rises above its competitors. By harnessing its power, marketers can reduce costs, grow conversions, and enhance customer experience, culminating in greater brand loyalty. Whether you're drawn toward short-term affordability or seeking long-term gains in conversion optimization, taking Instapage for a test drive through a free trial or demo may just be the wise next step. Your ideal landing page awaits!
