How Shopify vs. Gravity Forms vs. Instapage stack up against each other
Compare Instapage with Shopify and Gravity Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Shopify vs. Gravity Forms – Who Takes the Crown?
Choosing a landing page builder is like assembling a dream team of marketing superheroes—each with unique superpowers that can either save the day or lead to disaster. Imagine if Batman, Superman, and Wonder Woman had to battle it out in the digital marketing arena. That's what we're doing here, comparing three top contenders: Instapage, Shopify, and Gravity Forms. Each platform has carved out a niche in the world of online marketing, but how do they stack up against one another when setting up stunning landing pages that convert? No worries! By the end of this article, you'll know who your superhero should be, right when you need to capture leads and drive sales. Get ready for an engaging journey through features, performance, usability, and pricing. Let’s dive right in!
Meet the Challengers
In this corner, we have Instapage, the heavyweight champion of the landing page arena, renowned for its seamless integration capabilities and comprehensive customization options aimed at boosting conversion rates. Next, we have Shopify, a beloved e-commerce platform that has its own landing page features, making it a go-to for shop owners looking to create attractive product pages. Finally, stepping into the ring is Gravity Forms, the form-building wizard that excels in lead collection and data management, making it an integral part of many marketers’ toolkit. Each has its strengths, and throughout this article, we’ll break down how these three platforms compare and contrast. Are you ready to find out which one can take your marketing to the next level? Stay tuned!
Round One - Features Showdown
Template Variety and User Friendliness
When it comes to template variety and ease of use, every contender has something to boast about. Instapage offers hundreds of professionally designed templates that can be customized to fit nearly any need, making it exceptionally user-friendly for marketers of all levels. Shopify’s templates shine mainly for e-commerce but can be somewhat limiting when creating standalone landing pages due to its heavily product-focused system. Meanwhile, Gravity Forms provides more flexibility with form customization, but lacks the extensive palette of ready-made landing page templates. Finding the right blend of creativity and simplicity is crucial—marketers need strong visuals paired with ease of navigation to maintain user engagement. Instapage stands out with its vast selection combined with a highly intuitive drag-and-drop editor, making customization feel like a walk in the park for users.
Instapage: The Customization Champion
When it comes to customization and conversion optimization, Instapage truly shines as an exceptional tool. Its native features such as A/B testing, advanced analytics, and seamless integration with various marketing platforms empower marketers to swiftly refine their landing pages. Instapage offers a unique variety of high-converting templates tailored to various industries, all while allowing extensive customization down to minute details. Marketers can create unique experiences that resonate with their target audience, leading to greater brand trust and customer loyalty. The platform’s sophisticated tools help users continuously improve conversion rates, making Instapage not just a software solution but a valued partner in their marketing journey.
Round Two - Speed and Performance Analysis
Speed matters—a fast-loading landing page is equivalent to a friendly face welcoming customers into a store, making a world of difference in user experience. A slow-loading page mimics being stuck in a long line at your favorite coffee shop, which can sour the overall experience. In this round, we’ll take a look at how each platform performs in speed to ensure that marketers aren’t losing potential leads or sales due to lagging load times.
Instapage's Performance Advantages:
- Instapage pages are optimized for lightning-fast loading times.
- CDN (Content Delivery Network) use helps to serve content quickly, regardless of user location.
- Built-in optimization tools allow users to enhance performance effortlessly.
- Data-driven insights help marketers fine-tune their landing pages for speed.
Shopify's Performance Edge:
- Shopify offers fast servers optimized for e-commerce transactions.
- Efficient caching methods ensure speedy loading for product pages.
- Users can utilize various apps to help enhance the performance of their landing pages.
Gravity Forms Performance Features:
- Form submissions are handled efficiently, ensuring prompt data capture.
- Lightweight design offers quick load times for forms integrated into sites.
- Support for AJAX submissions leads to seamless user experiences without unnecessary page reloads.
- Analyzing form conversion rates enhances future performance strategies.
In conclusion, while all three platforms have their strengths when it comes to speed and performance, Instapage provides a distinctly optimized experience, allowing marketers to focus on what matters most—conversion.
Round Three - User-Friendliness and Learning Curve
User experience is paramount, especially for those who may not be tech-savvy. Each platform approaches usability from different angles, making it crucial for potential users to recognize where they might fit in. Instapage features a user-friendly dashboard that allows both beginners and seasoned professionals to navigate effortlessly. Shopify’s e-commerce focus comes with its learning curve, but the extensive support materials available can guide you through setup and customization. Gravity Forms may feel a bit overwhelming initially to new users, but once the basics are understood, it becomes a powerful tool for data handling. That said, all three platforms embrace newcomers while also catering to experts, so rest assured regardless of the path you choose, you’ll be able to navigate effectively.
Round Four - The Support Team
Customer support is like having a sidekick by your side, swooping in when you need help. Instapage excels in providing 24/7 support, including live chat and email, as well as an extensive library of resources. Shopify also boasts round-the-clock customer service via multiple channels, alongside a vibrant community forum where users can exchange advice and insights. Gravity Forms, while it offers solid documentation and support, might not be as extensive in real-time assistance, but the community offers plenty of user-generated content that can provide insight. Regardless, each platform strives to offer reliable support, ensuring users feel empowered to tackle any challenges they encounter.
Round Five - Pricing Perspectives
Pricing structures are a significant point of consideration. Instapage operates on a subscription model, providing significant value with its vast array of features tailored to optimize landing pages. Shopify’s pricing is influenced heavily by its e-commerce capabilities, ideal for those looking to integrate a store into their landing pages. On the other hand, Gravity Forms sells its product as a one-time payment for a license, which can be attractive for users who prefer to invest without ongoing fees. Each platform presents its unique value proposition; the best choice boils down to your specific needs and desired outcomes.
As we wrap up this friendly contest, remember that although each platform shines in its own right, the best choice hinges on your individual requirements. Whether you prioritize features, support, cost-efficiency, or ease of use, take the time to evaluate what you value most in a landing page builder. Consider giving Instapage a spin with its free trial or demo—after all, it could transform your marketing strategy with the ability to reduce costs, boost conversions, and create relevant landing page experiences that build brand trust and customer loyalty.
