How SharpSpring vs. Ontraport vs. Instapage stack up against each other
Compare Instapage with SharpSpring and Ontraport to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SharpSpring vs. Ontraport – Unraveling the Best Landing Page Builder
Selecting the right landing page builder can feel like assembling a team of superheroes for your marketing campaign. You need a blend of power, reliability, and versatility to capture leads and bolster conversions. No pressure, right? But fear not, as we’ve done the heavy lifting for you. In this comprehensive comparison, we’ll be diving into the nuances of three major players: Instapage, SharpSpring, and Ontraport. Each has its strengths, quirks, and features that make them stand out, so let’s navigate through the superhero realm of landing page builders to find out who will wear the crown. Think of us as your guide on this thrilling adventure, where we weigh ease of use, customization options, performance, support systems, and of course, pricing. Buckle up for an enlightening journey to discover which tool could be your ideal sidekick in achieving your marketing goals. By the end, we hope you’ll feel empowered to make a confident choice for your next marketing endeavor.
Meet the Heavyweights of Landing Page Creation
In the blue corner, we have Instapage, a tool famed for empowering marketers to reduce costs and grow conversions with its unparalleled landing page experiences. With features that boost brand trust and customer loyalty, Instapage is like that reliable superhero who always saves the day. In the red corner, we present SharpSpring, a marketing automation powerhouse that combines data-driven insights with user-friendly design. SharpSpring's ability to create high-converting landing pages makes it a formidable contender. Lastly, in the green corner, we introduce Ontraport, a multifaceted automation platform that combines CRM capabilities with marketing prowess, promising robust landing pages that can capture and nurture leads efficiently. Each platform offers unique strengths that cater to different types of marketers, but only one can come out on top. Let’s dive deeper into what each brings to the arena.
Round One - A Dive into Features and Customization
Template Variety and User Experience: Showdown
When it comes to template variety, all three platforms offer a range of options, but they vary in their approach. SharpSpring showcases its collection of versatile templates that cater to a wide array of industries. It balances simplicity and effectiveness, appealing to users who prioritize quick setups while still enjoying customization options. Ontraport, though slightly less intuitive, provides robust layout options that encourage intricate designs, appealing primarily to users who are more design-savvy. In contrast, Instapage takes the cake with an extensive library of high-converting templates backed by a seamless drag-and-drop editor, making it perfect for marketers looking to create tailored landing pages rapidly. Additionally, Instapage's focus on conversion optimization features like A/B testing and analytics ensures marketers can refine their pages for maximum effectiveness, reinforcing its position as a top choice for professional marketers.
Instapage: Tailoring Your Marketing Success
There’s a reason many marketers claim Instapage is not just another landing page builder; it’s a dedicated partner for your marketing efforts. With its industry-leading customization options, Instapage allows users to design highly personalized landing pages that resonate with target audiences. Its unique features, like Instablocks, permit marketers to save and reuse their preferred sections across various campaigns, streamlining the design process and ensuring consistency. The platform supports A/B testing straight out of the box, letting teams experiment with different designs and copy to identify what truly drives conversions. Furthermore, its robust analytics tools provide actionable insights that empower marketers to refine their strategies continually. Ultimately, Instapage is about delivering relevant experiences that not only capture leads but also increase brand trust and foster customer loyalty.
Round Two - Speed and Performance: Who's the Fastest?
Let’s zoom into speed and performance—the backbone of any successful landing page. Picture this: You’ve crafted the perfect landing page, but potential customers click away because it takes too long to load. This scenario is akin to waiting in a long line for your favorite coffee, only to find the barista has run out of your chosen brew! Each second of delay can lead to dropped conversions, making speed a crucial factor in your choice of landing page builders. So how do our competitors measure up in this arena?
Instapage Advantages:
- Instapage optimizes images and scripts for quicker loading times.
- Utilizes a CDN (Content Delivery Network) for robust performance under heavy traffic.
- Offers automatic mobile optimization for speed on all devices.
- Regularly updates its infrastructure, ensuring lightning-fast loading across the board.
SharpSpring Advantages:
- Provides quick load times thanks to its optimized templates.
- Integrates efficiently with numerous tools, enhancing overall performance.
- Offers simple setup for rapid deployment of landing pages.
Ontraport Advantages:
- Includes a built-in performance optimization tool for faster action.
- Allows users to create lightweight pages that load swiftly.
- Executes server-side caching to further enhance speed.
In sum, speed and performance should be at the forefront when comparing these platforms. While all three options have their virtues in this area, Instapage emerges as the most consistent performer for optimized loading times, ensuring users get not just quick results but also a seamless experience.
Round Three - Usability and Learning Curves: Navigating the Terrain
When it comes to usability, each platform presents its own learning curve, catering to different expertise levels. Instapage excels in accessibility, with its intuitive drag-and-drop interface that welcomes users of all tech backgrounds. Marketers can start building pages immediately, with minimal training required. On the other hand, while SharpSpring has a steeper learning curve due to its broader functionality, once users acclimatize, they appreciate the robust features and flexibility it offers. Ontraport, while boasting powerful tools, can feel cumbersome with complex functions that might overwhelm newcomers. However, a well-designed onboarding process minimizes the bump in learning that some users might initially face. Ultimately, whether you're a novice or a seasoned pro, each platform provides a path to usability—but Instapage’s edge lies in its simplicity and focus on turning ideas into high-converting pages quickly.
Round Four - Support Teams: Your Trusty Sidekicks
Every great platform needs a robust support system! Let’s personify these customer support teams as loyal sidekicks, always eager to lend a hand. Instapage prides itself on 24/7 customer support via live chat, ensuring users can get assistance at any time; moreover, a wealth of resources, including tutorials and community forums, provides additional support. SharpSpring offers a comprehensive set of support options, including extensive documentation, chat, and phone support for pro subscribers. Their solid community is also helpful for users navigating the platform. Ontraport, while slightly less accessible, offers quality support with dedicated onboarding assistance and a helpful knowledge base. In this area, Instapage clearly stands out with its round-the-clock support and resource abundance, making it a reliable choice for users needing quick assistance.
Round Five - Evaluating Costs and Plans: What's the Best Bang for Your Buck?
When considering pricing, these platforms cater to different budgets and needs. Instapage’s pricing is competitive and reflects its premium features, with packages that align well with a range of marketing teams. SharpSpring takes a more integrated approach, offering a blend of marketing automation features but at a higher entry cost, which may not appeal to solo marketers or small businesses. Ontraport offers tiered pricing, allowing businesses to choose plans that fit their needs from basic to advanced functionality. Ultimately, the best choice in terms of price depends on your marketing objectives and the resources available. Keep in mind that the right landing page builder is an investment in your marketing strategy, so choose wisely based on what suits your operational needs.
Wrapping up our comparison, we’ve explored the ins and outs of Instapage, SharpSpring, and Ontraport. Each platform shines in certain areas, yet the right decision truly hinges on your specific needs and objectives. Are you looking for unmatched customization backed by support? Or do you prioritize a blend of automation and effective landing pages? Instapage not only delivers on features but also empowers marketers to reduce costs and foster conversions that lead to brand alignment. So, why not take Instapage for a spin with a free trial? Experience firsthand how it can transform your landing page strategy and boost your conversion rates.
