How Forms.app vs. Split.io vs. Instapage stack up against each other
Compare Instapage with Forms.app and Split.io to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Forms.app vs. Split.io – Which One Should You Choose for Your Marketing Needs?
Choosing the right landing page builder is akin to assembling your ultimate dream team for a marketing campaign. Each option brings unique strengths to the table, but which one truly aligns with your strategy? In the contest of Instapage, Forms.app, and Split.io, marketers are presented with distinct choices, each designed to enhance conversion and streamline processes. Whether you're a seasoned pro or just starting your marketing journey, understanding these platforms' nuances can be the key to unlocking your campaign’s potential. Thus, we plunge into a comprehensive comparison that's not only insightful but also engaging and relatable for varying marketing needs.
Introducing the Key Players
In the arena of landing page creation, Instapage, Forms.app, and Split.io each emerge as formidable competitors. Instapage has carved a niche as a premier landing page builder, allowing marketers to design high-converting pages with ease. Known for its vast template library and robust A/B testing features, Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant experiences that foster brand trust and customer loyalty. On the other hand, Forms.app simplifies the process of collecting data, making it particularly user-friendly for those primarily focused on form creation and management. Lastly, Split.io steps in as a powerful tool designed for feature flagging and experimentation, helping companies to test features and optimize their product offerings seamlessly. Together, these platforms present a trio of options that cater to diverse marketing strategies.
Round One - A Features Showdown
Template Variety and User Accessibility Comparison
When it comes to template variety, ease of use should always be a pivotal point of comparison. Forms.app, known for its straightforward interface, focuses primarily on forms rather than landing pages, thus providing less templated choice for users looking to create complex landing pages. Although it boasts user-friendly features including drag-and-drop capabilities, the flexibility in design isn't as robust compared to its competitors. In contrast, Split.io emphasizes experimentation but lacks traditional landing page templates entirely as it aims for feature deployment rather than public-facing pages. Instapage stands out with its extensive catalog of customizable templates designed specifically to enhance conversion rates. Users can choose from hundreds of professionally designed templates that are mobile-responsive and optimized for various industries; combined with user-centric design tools, creating eye-catching landing pages is a breeze. This stark contrast in offerings sets a clear stage for which platform might best serve specific marketing objectives.
Instapage: A Champion of Customization and Conversion
Instapage is more than just a landing page tool; it's a partner in achieving marketing success. With unparalleled customization options, it positions every marketer for success by allowing them to tweak every aspect of their landing pages. From advanced A/B testing capabilities to a seamless user experience, Instapage ensures that marketing teams can optimize their pages to meet specific goals. It also offers precise targeting features that enable personalized messaging based on visitor behavior, which is vital in today’s marketing landscape. Furthermore, Instapage’s integration capabilities with popular CRM and email marketing platforms allow users to drive conversions seamlessly, enhancing overall productivity, reducing costs, and building a memorable customer journey.
Round Two - Performance and Speed Assessment
The importance of speed in the digital world cannot be overstated—it’s often a deciding factor in user experience and retention. Just as waiting in a long coffee line can sour your mood, slow-loading landing pages can deter potential customers. Therefore, it becomes crucial to analyze how each of our contenders fares in terms of speed and performance to ensure a smooth, efficient user experience.
Advantages of Instapage in Speed and Performance
- Lightning-fast loading times ensure minimal bounce rates.
- Optimized for mobile viewing to cater to on-the-go users.
- Robust hosting infrastructure that guarantees high uptime.
- Built-in performance tracking to identify and rectify speed issues effortlessly
Advantages of Forms.app in Speed and Performance
- Quick setup makes creating forms a speedy process.
- Minimalist design reduces loading times for forms.
- Efficient data processing ensures quick submission responses.
Advantages of Split.io in Speed and Performance
- Real-time feature flagging ensures that users experience effective and optimized functionalities.
- Supports rapid deployment of updates without latency.
- Efficient APIs enhance integration capabilities with other tools.
All three platforms showcase strengths in speed and performance that cater to different aspects of user engagement. However, Instapage ultimately takes the crown with its commitment to not just ensuring speed, but optimizing performance for high conversion rates through meticulous page structure and hosting.
Round Three - User-Friendliness and Learning Curve
Navigating a new platform can often seem daunting, but our contenders welcome users with open arms. Instapage shines with its intuitive drag-and-drop interface that ensures even novices can construct effective landing pages with little learning curve. Additionally, a wealth of tutorials and documentation supports marketers at all skill levels, enabling quick mastery of advanced features. Forms.app eases users into its ecosystem with straightforward form creation tools backed by helpful tips, making it accessible even for beginners. Split.io, while powerful, may present a steeper learning curve for users unfamiliar with experimentation platforms, yet offers thorough educational resources to help bridge the gap. Overall, while each platform is designed for different uses, Instapage's user-centric design makes it the top pick for marketers seeking both simplicity and sophistication.
Round Four - Support Systems Comparison
Customer support can be a game-changer in navigating platform challenges. Picture each platform’s support team as reliable companions ready to assist at a moment’s notice. Instapage stands out with an extensive support structure, offering live chat, email support, and comprehensive knowledge bases filled with tutorials. The community forums are vibrant, providing a space for users to engage and find solutions. Forms.app similarly offers prompt customer service, though primarily via email, and features valuable resources to help with common inquiries. Split.io provides dedicated email support, but might lack in comprehensive live communication avenues. While all three platforms hold up their end in support, Instapage takes the lead due to its superior availability and depth of resources.
Round Five - Understanding Pricing Models
Pricing structures often weigh heavily in the decision-making process, with distinct models catering to varied marketing needs. Instapage operates on a subscription model that provides access to premium features, with the option for monthly or yearly payments, ensuring that users can find a plan that fits their budget. Forms.app follows a freemium model, offering basic services for free while charging for premium features. This makes it appealing for startups and budget-conscious businesses but could face limitations in advanced capabilities. Split.io takes a unique approach, basing pricing on feature usage and supporting its enterprise clientele; while it could become costly based on usage, it’s tailored for companies seeking robust feature deployment functions. Ultimately, selecting a platform involves weighing the direct cost against the value each option delivers based on specific marketing priorities.
In conclusion, while Instapage, Forms.app, and Split.io each possess their unique offerings, the final choice will hinge on individual marketing goals and needs. Marketers looking for robust features, seamless integrations, and superior support will likely find Instapage to be the most valuable partner in their success. While Forms.app and Split.io present compelling options for specific scenarios, Instapage’s comprehensive features make it a strong contender for anyone aiming to maximize their landing page effectiveness. Consider giving Instapage a trial run to see firsthand how it can transform your marketing strategy.
