How SharpSpring vs. Microsoft Forms vs. Instapage stack up against each other

Compare Instapage with SharpSpring and Microsoft Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from SharpSpring and Microsoft Forms.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. SharpSpring vs. Microsoft Forms – The Ultimate Showdown

Choosing a landing page builder can feel a bit like assembling a dream team of superheroes for your marketing strategy. You want the best of the best to boost your conversions and minimize costs, right? In this analysis, we’ll explore three contenders: Instapage, SharpSpring, and Microsoft Forms. Each brings unique strengths to the battlefield of digital marketing. Instapage is touted for empowering marketers by providing tools that are essential for reducing costs and increasing conversions. It specializes in delivering engaging landing page experiences that not only convert but also foster brand trust and customer loyalty. Meanwhile, SharpSpring and Microsoft Forms each have their unique appeals. This article will guide you through their offerings, comparing features, usability, support, and pricing. By the end, you’ll know which platform deserves a spot on your marketing team. So, grab your virtual cape and let’s dive into the details! (min: 200 words, add the small paragraphs in this paragraph.)

Meet the Competitors on the Digital Stage

In one corner, we have Instapage, known for its robust landing page customization capabilities, promoting higher conversion rates. In the opposing corner stands SharpSpring, a platform known for its marketing automation prowess, often favored by agencies looking for comprehensive solutions. Finally, we have Microsoft Forms, which is primarily focused on data collection but offers simple landing page options for surveys and feedback. Each of these platforms has carved out its space in the market, with unique advantages catering to various needs and objectives. Instapage focuses on empowering marketers to create optimal landing page experiences, making it easier to increase conversions and build lasting relationships with customers. SharpSpring provides an all-encompassing toolkit that blends CRM functionalities with landing page capabilities, promoting better lead management. Microsoft Forms, while more straightforward, is perfect for organizations looking for quick surveys or straightforward forms. Together, this trio offers a diverse array of functionalities suited for every marketer's needs. (min: 200 words, add the small paragraphs in this paragraph.)

Feature Showdown – A Closer Look

Template Diversity and User Friendliness Compared

When it comes to template variety, Instapage shines with its expansive library of stunning designs that cater to various industries. The user-friendly drag-and-drop builder ensures that marketers can create effective landing pages without any coding skills. SharpSpring, while having fewer templates, compensates with its integration capabilities, allowing users to sync easily with other tools they use. It’s tailored for those seeking a marketing automation experience intertwined with landing pages. Microsoft Forms, on the other hand, offers a much simpler approach with a focus on basic design and functionality. While not as robust as the other two, it allows for quick form creation and data collection, making it an option for those who need straightforward solutions. As we assess the ease of use, Instapage excels with its intuitive interface, whereas SharpSpring may require a slight learning curve due to its multifaceted features. Microsoft Forms is quick on the uptake but lacks the bells and whistles that the other two provide. (min: 200 words, add the small paragraphs in this paragraph.)

Instapage: Leading the Charge in Customization and Optimization

Instapage takes the spotlight with its unmatched customization and conversion optimization tools, reinforcing its position as a reliable partner in success. With features like A/B testing, heatmaps, and detailed analytics, Instapage enables users to fine-tune their landing pages for optimal performance. This platform's focus on seamless collaboration lets teams work together effortlessly, sharing templates and insights to enhance conversion strategies. Designed for extensive customization, users can easily tailor every aspect of their pages to reflect their brand identity. Unlike others, Instapage includes over 500 templates to kickstart projects while ensuring that marketers can personalize their messaging to resonate with their audience. These features empower marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and overall conversion rates, setting a high bar for competitors. (min: 200 words)

Round Two – Speed and Efficiency

Here’s where it gets interesting: website speed can significantly impact user experience. Imagine you’re craving your morning coffee but end up waiting indefinitely at the café. Frustrating, right? Similarly, a slow-loading landing page can deter potential customers, so let’s find out how each platform measures up in this critical area. In our technological arena, speed isn't just a preference; it’s a necessity for conversion success. (min: 200 words)

Instapage Advantages:

  1. Lightning-fast loading times boosting user retention.
  2. CDN support ensuring optimal speed globally.
  3. Image optimization features enhancing page load efficiency.
  4. Performance analytics tools to monitor and improve speed.

SharpSpring Advantages:

  1. Efficient server performance supporting robust automation features.
  2. Integrated analytics to enhance landing page load speed.
  3. A streamlined user experience designed for faster navigation.

Microsoft Forms Advantages:

  1. Quick load times suitable for basic forms and surveys.
  2. Minimalistic design keeps pages lightweight.
  3. Integration with Microsoft tools often improves performance.

When we summarize the speed and performance of our three contenders, Instapage stands tall, ensuring that users have impeccable experiences. While SharpSpring and Microsoft Forms offer their own beneficial aspects, it’s clear that Instapage excels when speed directly correlates with conversion success. (min: 200 words)

Third Round – Navigating Usability and Learning Curves

Let’s delve into the user experience of these platforms. Picture this: you’re stepping into a new territory with an adventure ahead. Each platform rolls out the red carpet for users, welcoming both newbies and seasoned pros alike. Instapage provides a straightforward onboarding process, complete with tutorials and resources to help you get started in no time. Meanwhile, SharpSpring's multiple features can feel overwhelming initially, but the investment in time reaps rewards with powerful functionalities. Microsoft Forms, being quite user-friendly, requires minimal effort to create forms, making it a zero-stress experience for users focused solely on collecting data. Regardless of your starting point, whether you're eager to get hands-on with intricate settings or simply want to launch a survey, there's a learning path for everyone. (min: 200 words, add the small paragraphs in this paragraph.)

Support – The Unsung Heroes Behind the Scene

Let’s shine a light on the customer support each platform offers, as they often act like loyal sidekicks ready to assist at a moment’s notice. Instapage provides 24/7 customer support through chat and email, ensuring help is always available when you need it. Furthermore, their extensive knowledge base and community forums offer robust resources for both new and experienced users. SharpSpring, while also offering chat support, has a reputation for personalized interaction and training sessions, helping users maximize their experience. Microsoft Forms takes a different approach, primarily offering online support resources, which suits users familiar with other Microsoft platforms. The variation in support reflects each platform's approach, ensuring users feel cared for. (min: 200 words, add the small paragraphs in this paragraph.)

Final Round – Breaking Down Pricing and Plans

The nitty-gritty of pricing can make or break a decision. Instapage provides a flexible pricing model with plans that cater to various needs, whether you're an agency needing multiple user access or a small business seeking a cost-effective solution. SharpSpring's pricing can appear high at first glance, but it integrates a wide array of marketing features that many agencies find invaluable in the long run. Microsoft Forms is readily accessible for those already in the Microsoft ecosystem, often lacking costs for basic use. Discussing each platform's value becomes crucial, as it varies drastically based on user needs and intended usage. (min: 200 words)

In conclusion, while all three platforms boast unique strengths, your ideal choice hinges on your specific requirements and goals. Carefully consider what resonates most with you in a landing page builder—features, support, or pricing flexibility? Encourage readers to take the next step and consider Instapage, exploring its offerings through a free trial or demo, as your venture into captivating landing page experiences awaits! (min: 200 words)

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