How SharpSpring vs. Emma vs. Instapage stack up against each other
Compare Instapage with SharpSpring and Emma to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SharpSpring vs. Emma – Which Landing Page Builder is Right for You?
Choosing the ideal landing page builder is similar to assembling your dream team of marketing superheroes. Each platform brings unique powers to the table, ensuring that your marketing strategies thrive. Whether you are a business just starting out or an established player looking to up your game, the decision involves weighing the strengths of each contender. In this article, we will put three powerful players in the digital arena—Instapage, SharpSpring, and Emma—head-to-head in a thorough comparison. By the end, you will have a clearer vision of which landing page builder aligns with your goals. Prepare for an informative yet fun ride as we explore features, usability, speed, support, and pricing—all designed to elevate your marketing efforts. (It’s time to see who can truly claim the title of the best landing page builder in 2023!)
Meet the Competitors: A Quick Introduction
The world of digital marketing features a variety of landing page tools, each with a compelling story to tell. Instapage is known for its incredible customization options and robust conversion rate optimization features, making it a popular choice among marketers who prioritize detailed landing page experiences. In contrast, SharpSpring is recognized for its all-in-one marketing automation platform that includes landing pages, allowing users to manage their entire marketing funnel from one place seamlessly. Lastly, Emma stands out with its email marketing capabilities, paired with solid landing page functionality, catering to businesses primarily focused on email outreach. Each of these contenders has carved its niche in the market, creating friendly competition. But how do these platforms stack up against each other when directly compared? Let’s explore what sets them apart in the ensuing sections and help you decide which one suits your needs best.
Feature Showdown: Comparing Unique Offerings
Template Selection and User Experience
When analyzing landing page builders, the available templates and user experience are paramount. SharpSpring offers a limited selection of templates that users can customize. While they provide essential layouts for quick launches, the lack of variety may leave more creative marketers wanting. Emma strikes a balance, offering an appealing array of templates that cater primarily to email campaigns, with the option to create landing pages integrated with emails. Its templates are visually attractive but might require additional effort to fully customize for standalone use. In stark contrast, Instapage shines remarkably in this area. It boasts hundreds of high-quality, professionally designed templates tailored specifically for conversion. With an intuitive drag-and-drop editor, marketers can easily personalize landing pages to fit their brand without any coding knowledge. This extensive customization capability empowers users to launch landing pages that not only capture attention but also drive conversions more effectively, positioning Instapage as a top choice for many marketing teams.
Instapage: A Leader in Customization and Conversion Rate Optimization
Instapage stands out in the crowded landing page builder market due to its robust array of customization features aimed at enhancing conversion rates. Beyond standard templates, Instapage provides a suite of tools that enable marketers to test and optimize landing pages effectively. With its built-in A/B testing functionality, users can experiment with different designs and content strategies to uncover what resonates best with visitors. Instapage's seamless integration with various analytics platforms further allows for in-depth insights into user behavior, guiding data-driven decisions. Additionally, the platform's focus on delivering relevant landing page experiences empowers marketers to reduce costs associated with ineffective campaigns while increasing brand trust and customer loyalty. By offering intuitive design tools, collaborative functionality, and an assortment of conversion-focused features, Instapage ensures that marketers can create landing pages that not only attract visitors but effectively convert them into leads and customers.
Speed Matters: An Overview of Performance
When it comes to online marketing, speed is essential. Imagine impatiently waiting in line for your favorite coffee, only to find the barista taking too long—your enthusiasm fizzles, and you may opt to leave. The same principle applies to landing pages; a slow-loading page can deter potential customers and adversely affect conversion rates. Therefore, diving deeper into the speed and performance of each platform is vital, as this can heavily influence user experience and outcomes.
Instapage Advantages:
- Instapage utilizes a reliable cloud hosting solution, ensuring that pages load quickly and efficiently.
- The platform is optimized for mobile speed, providing an excellent experience on all devices.
- Instapage features smart caching, significantly reducing load times for returning visitors.
- Built-in performance analytics help users identify and troubleshoot speed issues, improving overall performance.
SharpSpring Advantages:
- SharpSpring's infrastructure ensures fast loading times with a focus on maintaining site performance.
- Integrated marketing tools streamline data processing, allowing for efficient page retrieval.
- However, performance can be hindered by the larger number of users on their platform, potentially affecting speed.
Emma Advantages:
- Emma leverages a robust backend infrastructure that allows for acceptable loading speeds for landing pages.
- Email campaigns are delivered efficiently, thereby ensuring integrated landing pages load smoothly.
- Users occasionally experience delays during high-traffic times, but the impact is generally manageable.
- Visual elements and design are prioritized, sometimes at the cost of response time.
In summary, while all three platforms offer competitive speeds, Instapage emerges as the most reliable choice when it comes to delivering speedy landing page experiences that keep customers engaged. Prioritizing performance from the start produces better engagement and conversion outcomes over time.
User Experience: Navigating the Learning Curve
When selecting a landing page builder, usability plays a critical role in your ability to quickly adopt and maximize the platform's potential. Fortunately, each of our contenders has designed their tools to accommodate both beginners and experienced marketers alike. SharpSpring stands out with a straightforward interface that promotes user-friendly navigation. Its centralized dashboard enables users to access all tools without feeling overwhelmed. Likewise, Emma makes the onboarding process enjoyable and of value, providing useful tutorials and guidance throughout the platform. Yet, Instapage takes the cake with its unmatched user experience. The drag-and-drop editor is among the most intuitive in the industry, making the design process not only fun but efficient. Users can easily switch between templates, modify elements, and incorporate widgets with just a few clicks. Additionally, Instapage offers extensive documentation and online resources, which benefits newcomers eager to learn. Regardless of where you begin, each platform empowers you to grow comfortable and confident in your ability to build captivating, high-conversion landing pages.
The Support Systems in Place
Every hero needs a trusty sidekick, and customer support is pivotal when embarking on your landing page journey. Each platform provides varying levels of assistance to help users efficiently troubleshoot issues. SharpSpring is lauded for its responsive customer service, providing options for live chat, email, and phone support. They also have an active user community, allowing marketers to share strategies and solutions. Emma offers robust customer support, including live chat and email options, alongside a well-maintained knowledge base where users can find help articles and best practices. Instapage takes a comprehensive approach to supporting users, offering multiple channels of support from live chat to dedicated account management for businesses seeking higher-tier plans. Additionally, their educational resources, including webinars and tutorials, empower users to leverage the platform effectively. The extensive resources and responsive support team make Instapage a standout choice for those valuing accessible help and guidance.
Pricing and Value: Assessing Your Options
Pricing is often a significant factor in deciding which landing page builder is right for you. SharpSpring operates on a subscription basis with various tiers, though some users may find it somewhat pricier compared to its features. Emma similarly offers scalable pricing plans catering to different needs, with a focus on email marketing integration alongside landing pages. Although it provides reasonable value, some may believe they can find better standalone landing page solutions elsewhere. Instapage presents simple, transparent pricing plans that focus on user needs and provide extensive features. While slightly higher than some competitors, the investment reflects the platform's strength in customization, conversion optimization, and performance capabilities. Ultimately, selecting the best plan will rely on your marketing goals and budget. While all three platforms have their strengths, Instapage offers unparalleled value by delivering features that empower marketers to create landing pages that drive real results.
In conclusion, making the right choice depends on your specific needs, marketing strategy, and budget. While SharpSpring and Emma offer valuable features at different price points, Instapage emerges as a robust leader, providing marketers with tools to reduce costs, enhance conversion rates, and deliver tailor-made landing page experiences that build brand trust and customer loyalty. If you’re looking to see how Instapage can transform your landing pages, we encourage you to take advantage of the free trial available. Try out its powerful features firsthand to better understand how it can elevate your marketing initiatives!
