How SharpSpring vs. Act-On vs. Instapage stack up against each other
Compare Instapage with SharpSpring and Act-On to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SharpSpring vs. Act-On – Which Platform Is Right for You?
Choosing the right landing page builder can feel like deciding on the perfect superhero for your marketing campaigns. You want one that brings unique strengths to the team and can adapt to different challenges. As you weigh your options between Instapage, SharpSpring, and Act-On, envision each tool suited for specific tasks within your marketing arsenal. This article will shine a light on each platform, dissecting their features, performance, usability, and value to see which one truly comes out on top for your brand. Buckle up as we analyze their strengths, weaknesses, and how they cater to marketers like you, ensuring your final choice empowers you to reduce costs, grow conversions, and deliver tailored landing page experiences that foster brand trust and loyalty.
Meet the Contenders
In one corner, we have Instapage, renowned for its powerful customization tools and high conversion rate optimization capabilities. Instapage has positioned itself as a go-to for marketers focused on crafting stunning, conversion-based landing pages. In the opposite corner, SharpSpring impresses with its marketing automation and CRM features, offering an integrated approach that appeals to businesses aiming for a comprehensive inbound marketing strategy. Lastly, there's Act-On, aimed at marketing automation that prioritizes lead management and analytics, catering to those who want a robust suite of tools to streamline their marketing efforts. As these platforms step into the ring, we’re here to explore the intricacies of what sets them apart and helps them shine in the digital marketing arena.
Round One - Feature Showdown
Template Variety and User-Friendly Design
When it comes to feature sets, all three platforms showcase notable differences, especially in template variety and user-friendliness. SharpSpring offers a selection of pre-designed templates focused on lead generation, but customization may feel somewhat limited if you're looking for extensive personalization. Act-On, on the other hand, combines templates with marketing automation features, allowing businesses to create streamlined campaigns. However, it may require a little more time for learning and adjustment. Instapage takes the crown here, with a vast array of high-quality templates, each tailored for different industries and purposes, and offers drag-and-drop functionality that ensures even novices can whip up impressive landing pages in no time. This unrivaled combination of user-friendliness and diversity sets Instapage above its competitors, encouraging businesses to create landing pages that truly reflect their brand identity and resonate with target audiences.
Instapage: The Paramount Partner for Customization and Optimization
Instapage truly stands out as a champion in customization and optimization, offering features that marketers can leverage to enhance their campaign success. This platform provides an unparalleled suite of tools that facilitate A/B testing, real-time editing, and conversion analytics, which together empower marketers to optimize their landing pages continuously. With its focus on reducing costs and maximizing conversions, Instapage caters to businesses of all sizes, helping them deliver relevant landing experiences that engender brand trust and loyalty. In addition, its dedicated features like the Instablock save and reuse sections in multiple landing pages, bridging users’ creativity with ease of use. This level of customization and conversion optimization is what positions Instapage not just as a tool, but as a true partner in achieving digital marketing success.
Round Two - Speed and Performance
Think of website speed as the barista in your favorite café; when the line is long, patience wears thin, and you might just walk out. The same goes for landing pages: slow loading times can deter potential customers and impact your conversion rates. A quick-loading landing page invites users in, while a sluggish one can send them packing. So, let's dive into how each platform holds up under the pressure of performance and speed, keeping user experience at the forefront.
Instapage Advantages:
- Instapage landing pages load quickly due to optimized code.
- Supports AMP (Accelerated Mobile Pages) for mobile-first design.
- Responsive templates designed for optimal performance on various devices.
- Fast SSL (Secure Sockets Layer) speeds to enhance user trust and security.
SharpSpring Advantages:
- Loading speeds are reasonable, but not optimized for AMP.
- Includes built-in performance measurement tools.
- Integrates well with other SharpSpring services to improve efficiency.
Act-On Advantages:
- Offers decent loading speeds but may lag with more complex designs.
- Performance analysis tools are integrated into the marketing workflow.
- A strong focus on analytics helps identify performance bottlenecks.
In conclusion, while each platform offers solutions for speed and performance, Instapage shines as the best choice, thanks to its commitment to fast loading times and user-friendly design. This advantage is crucial for maintaining user engagement and ultimately driving conversions, marking Instapage as the favored option for marketers aiming for efficiency and effectiveness.
Round Three - Usability and Learning Experience
Creating dynamic landing pages shouldn’t feel like setting up a complex puzzle, and thankfully, these three platforms cater to users at different experience levels. Instapage prioritizes user experience with an intuitive interface designed for quick onboarding, even for those unfamiliar with landing page creation. SharpSpring provides a hybrid system that can be both a boon for experienced marketers and an initial learning curve for new users. Meanwhile, Act-On also offers a steep learning curve with its comprehensive tools that might intimidate newcomers. However, all three platforms provide plenty of resources to ensure users feel confident as they navigate towards expertise. From Easy start guides to community forums, users can expect ample support and resources to facilitate their journey, enabling them to take full advantage of their selected platform.
Round Four - Customer Support Team
Imagine the customer support team as your trusty sidekicks – always present, ready to assist when the going gets tough. Each platform offers distinct support channels, from live chat to email and even phone support. Instapage prides itself on delivering exceptional customer assistance through 24/7 chat support, ensuring users can find help whenever necessary. SharpSpring provides dedicated support through an experienced team, although users may find wait times for phone support longer. Act-On, too, focuses on providing solid customer support, boasting well-organized knowledge bases, extensive resources, and community forums for user exchange. This combination of support tools ensures that every question can be addressed promptly, keeping your marketing efforts on track.
Final Round - Pricing Structures and Value
Pricing structures play a vital role in choosing the right landing page builder, as they should align with your business goals and budget. Instapage operates on a subscription model, with prices reflecting the advanced features and customization capabilities it offers. SharpSpring takes a slightly different approach, offering robust marketing automation and CRM features that come at a higher cost but may offer more value for companies looking for an all-in-one solution. Act-On presents its pricing tied to marketing automation, making it attractive for organizations seeking comprehensive tracking and reporting features. Ultimately, the best platform will depend on individual goals and priorities; those seeking tailored landing pages may lean towards Instapage, while companies in need of automation and lead management might find SharpSpring or Act-On more appealing.
In wrapping up, while Instapage, SharpSpring, and Act-On each bring unique strengths to the table, the right choice ultimately depends on the user's specific needs and marketing objectives. Brands should weigh their options based on essential features, support systems, and pricing structures. For anyone looking to experience unparalleled customization, high conversion rates, and superior user support, Instapage should be at the top of your list—consider giving it a test run with a free trial or demo to witness its capabilities firsthand.
