How Sendlane vs. Fluent Forms vs. Instapage stack up against each other
Compare Instapage with Sendlane and Fluent Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Sendlane vs. Fluent Forms – The Ultimate Showdown
Imagine assembling a team of superheroes to tackle your marketing strategies; that's what choosing a landing page builder feels like. With Instapage, Sendlane, and Fluent Forms in the mix, each contender brings unique powers and skills to the arena. As we dive into this comparison, we'll look at how each platform shines, while also showcasing how Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that enhance brand trust, customer loyalty, and conversion rates. Prepare for an enlightening journey into the world of landing page creation, filled with charm and intrigue as we set the stage for an epic battle of features and capabilities. Get ready to explore the strengths and nuances of our trio, all while discovering which tool can take your marketing strategy from ordinary to extraordinary.
Meet the Competitors - Our Three Champions
In the red corner, we have Instapage, a powerful landing page platform known for its customization capabilities that empower marketers to create stunning and effective landing pages. In the blue corner stands Sendlane, a marketing automation tool that provides email marketing features with some landing page functionalities, aiming to streamline the customer journey. Lastly, in the green corner, we have Fluent Forms, a robust form builder that can create simple landing pages but primarily focuses on collecting user data efficiently. Each competitor is here to claim victory in the landing page universe, offering different tools to help marketers achieve their goal of boosting conversions. Whether you're seeking in-depth customization, an integrated email marketing experience, or user-friendly forms, this comparison will shine a spotlight on how each of these platforms stacks up against one another.
Round One - Feature Smackdown
Template Variety and User Experience - A Closer Look
First up in our feature showdown is the comparison of template variety and overall ease of use. Instapage offers an extensive library of beautifully designed templates tailored for various industries and purposes, enabling users to quickly find a base for their landing pages. The drag-and-drop interface allows even the most novice users to create tailored designs without a hitch. Sendlane, while primarily an email marketing platform, does offer templates for landing pages, but they lack the same level of diversity and customization that Instapage showcases. However, their templates are seamlessly integrated with their email campaigns, which can be beneficial for those looking for a cohesive marketing strategy. Fluent Forms excels in creating forms but falls short in providing an extensive variety of templates for landing pages. The user interface is straightforward for form creation, but users may find it limiting when venturing into more visually appealing landing pages. Overall, Instapage clearly leads the charge with its superior selection and customization options.
Instapage: The Conversion Champion
When it comes to customization and optimization for conversions, Instapage truly sets the standard. The platform is designed not just for building landing pages but for crafting experiences that convert visitors into customers. With advanced A/B testing, heatmaps, and analytics, Instapage equips marketers with the tools they need to analyze performance and make data-driven decisions that enhance their campaigns. This goes beyond just aesthetics; the rich set of integrations with tools like Google Analytics and CRM systems allows for seamless tracking of customer journeys. Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant experiences that not only increase conversion rates but also build brand trust and customer loyalty. The level of control and insight offered by Instapage makes it more than just software; it becomes a vital partner in success.
Round Two - Speed and Performance
As we move into the second round, we need to talk about speed and performance—a crucial aspect of landing pages that can make or break user experience. Think of website loading times like the wait for your morning coffee; if it takes too long, you'll likely lose interest and consider alternatives. Each platform has its own approach to speed, which is vital when aiming for optimal user experience. So, let's see how our contenders hold up when the pressure is on.
Instapage Speed Advantages:
- Built-in AMP (Accelerated Mobile Pages) capabilities to ensure lightning-fast load times, especially on mobile devices
- Ability to host landing pages on Instapage’s dedicated servers for optimized performance
- Efficient caching mechanisms that reduce loading times significantly
- Focus on clean, minimalistic templates to enhance speed without compromising aesthetics
Sendlane Speed Advantages:
- Reliable hosting with quick access to landing pages aimed at seamless integration with email campaigns
- Content delivery network (CDN) support to accelerate loading speeds globally
- Optimized images, ensuring minimal impact on loading times
Fluent Forms Speed Advantages:
- Lightweight design focused on form submissions, which can lead to faster load times
- Cached data submissions for improved performance
- Efficient data handling reduces server load times when forms are active
- Integration with lightweight frameworks for quicker response times
In conclusion, when assessing speed and performance, Instapage comes out as the frontrunner. Its dedicated focus on fast-loading landing pages, coupled with various performance enhancements, sets the platform apart. All three contenders have their merits, but it's clear that for those prioritizing speed and user experience, Instapage leads the charge.
Round Three - Navigating Usability and Learning Curves
As we enter the third round, let's talk about usability and the learning curves associated with each platform. It's essential for newcomers and seasoned marketers alike to find tools that not only excel but also guide them along their path to becoming experts. Thankfully, each of our contenders welcomes users with open arms and a friendly interface. Instapage thrives on simplicity and offers a user-friendly onboarding process that equips users with all the resources they need to get started. Comprehensive documentation and tutorials help users quickly learn the ropes without feeling overwhelmed. Meanwhile, Sendlane provides a clear and structured interface that breaks down its multifaceted features, allowing users to gradually familiarize themselves. For those who are just starting out with forms, Fluent Forms offers a pleasant experience, making form creation feel straightforward and accessible. Users can quickly learn how to create functional forms even without prior technical knowledge; however, the lack of robust landing page features may lead users to seek additional tools as they grow. All in all, Instapage stands out because of its tailored guidance toward mastering the intricacies of high-conversion landing page designs.
Round Four - Support: Your Trusty Sidekick
Now, let's discuss the customer support systems — think of them as the loyal sidekicks ready to assist when challenges arise. Instapage leads with a strong support network through live chat, email assistance, and an extensive knowledge base that empowers users to find answers swiftly. Their active community forums also provide a platform for users to share their experiences and learn from each other. Sendlane’s support system features live chat and email support, complemented by video tutorials and an engaging help center for users to browse through. However, users have reported longer wait times when seeking support. Fluent Forms offers adequate support through documentation and ticket-based systems, but lacks the immediacy of live chat, which could be a drawback for users who prefer quick solutions. Overall, Instapage’s well-rounded support structure makes it the ideal partner for those who want seamless assistance in their journey.
Final Round - Evaluating Pricing Options
As we approach the final round, it’s time to analyze the pricing structures of each platform. Instapage offers tiered pricing that accommodates small businesses and larger enterprises alike, with options that permit users to customize their packages based on the features they need. The pricing may seem higher compared to others, but when you consider the value of reducing costs while increasing conversions, it pays off. Sendlane operates on a subscription model based on the number of active subscribers, which may appeal to businesses looking for an all-in-one solution for email marketing and landing pages. Fluent Forms also has unique pricing options, catering primarily to plugins for WordPress. As we conclude this round, it’s essential for readers to weigh their options carefully. Consider what features are vital for your marketing goals. While all three platforms excel in certain areas, the right choice depends on personal preferences, including budget and expected outcomes.
To wrap things up, it’s clear that each of these platforms offers unique advantages that cater to different needs. Whether it's Instapage's advanced features for enhancing conversion rates, Sendlane's integrated approach to marketing, or Fluent Forms' easy-to-use form building, the ultimate choice lies in what resonates with your business objectives. Take a closer look at what matters most to you— be it features, support, or affordability. And if you're still unsure, why not take Instapage for a spin with a free trial? Who knows, your journey to higher conversion rates might start with just one click.
