How SendinBlue vs. Divi Builder vs. Instapage stack up against each other
Compare Instapage with SendinBlue and Divi Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SendinBlue vs. Divi Builder – The Ultimate Showdown
Choosing the right landing page builder is akin to assembling a winning sports team. Each player has its strengths, and together they can lead to victory. Instapage, SendinBlue, and Divi Builder are three strong contenders in this digital marketplace. They all offer unique features, customizations, and capabilities, designed to address the varying needs of marketers. Whether you need sophisticated tracking capabilities, exceptional customization, or simply a user-friendly interface, understanding their pros and cons can drastically enhance your digital marketing efforts. This article promises to dissect these three options, empowering readers to make a well-informed decision that aligns with their goals. After all, a great landing page can be the difference between gaining a lead and being lost in the digital crowd.
Meet the Challengers: A Brief Overview
Instapage, SendinBlue, and Divi Builder are here to compete for the title of the best landing page builder. Instapage is renowned for its high level of customization and advanced conversion optimization tools. It allows marketers to create relevant landing page experiences that foster brand trust and customer loyalty, leading to higher conversion rates. SendinBlue has made a name for itself through its marketing automation capabilities, offering users an all-in-one tool for email marketing and landing page design. On the other hand, Divi Builder shines with its visual builder and vast template library, catering to users who value flexibility and design aesthetics in their web design. As we progress through the rounds, we’ll explore each contender's strengths and weaknesses to help you determine which might suit your marketing strategy best.
Round One - Features Showdown
Template Options and User-Friendly Design
When it comes to template variety and ease of use, each tool presents unique offerings to entice users. Instapage boasts over 200 professionally designed templates, optimized for conversations. Users can easily drag and drop elements, allowing for rapid customization without sacrificing design integrity. It offers advanced A/B testing, which is crucial for optimizing landing pages for peak performance. SendinBlue, while primarily an email marketing platform, offers basic landing page templates. They are easy to use, but they may not provide the depth and customization that dedicated landing page builders like Instapage offer. In contrast, Divi Builder excels in design capabilities, providing a massive selection of templates and extensive customization options. Its real-time visual editor allows users to see changes as they make them, which can lower the learning curve significantly for new users. However, the wealth of options might be overwhelming for some beginners.
Instapage: The Champion of Customization and Optimization
Instapage takes the crown when it comes to customization and conversion optimization tools. Unlike its competitors, it empowers marketers through seamless integration with various third-party tools and analytics platforms. Its cloud-based platform enables real-time collaboration among team members, enhancing productivity. With an emphasis on driving conversions, Instapage's features such as heatmaps, dynamic text replacement, and pixel-perfect editing allow users to craft landing pages that resonate with each segment of their audience. Marketers can seamlessly track their success rates through advanced analytics, optimizing their efforts based on real-time data. This comprehensive approach not only reduces costs but also cultivates a streamlined process to enhance customer experience and brand loyalty. Hence, if conversion rates are a primary objective, Instapage stands out as an influential partner in success.
Round Two - Speed and Performance
Speed matters—both in life and in digital marketing. Imagine waiting in line for your favorite coffee, only to find that the barista is taking too long; the same concept applies to web pages. Slow-loading landing pages can sully the user experience, causing potential leads to exit before even learning about what you offer. In today's fast-paced world, each second counts. A landing page that loads quickly not only enhances user satisfaction but also plays a role in SEO rankings. Let’s explore how our contenders handle speed and performance in this essential third round.
Advantages of Instapage in Speed
- Instapage provides optimized loading times with its customized templates.
- The platform employs a Content Delivery Network (CDN) to distribute page load, enhancing speed.
- Regular performance audits ensure high-speed results across all devices.
- Instapage also focuses on ensuring that tracking scripts are light and non-intrusive, which aids speed.
Advantages of SendinBlue in Speed
- SendinBlue's landing pages are lightweight, ensuring quick loading times.
- The platform is hosted on high-performance servers for reliable speed.
- Basic designs ensure less load time, maximizing efficiency.
Advantages of Divi Builder in Speed
- Divi Builder allows for optimized code practices during the design process.
- Users can enable caching features to improve load speeds.
- The platform is built on a reliable infrastructure aimed at reducing downtime.
- Design efficiencies lead to overall improved performance metrics.
Upon evaluating speed and performance, Instapage consistently rises as a top performer, ensuring quick loading times while keeping a strong focus on user experience. Speed is one part of the puzzle that can dramatically determine the success of your landing pages.
Round Three - User Experience and Learning Curve
Let’s discuss the learning curves of Instapage, SendinBlue, and Divi Builder, approaching this topic with a welcoming and friendly tone. Each platform has designed its interface to be intuitive for newcomers while still being robust enough for seasoned pros. Instapage boasts a straightforward dashboard, where everything is logically organized, allowing users to publish their pages quickly without extensive training. The step-by-step onboarding process coupled with tutorials eases the transition for newcomers. Meanwhile, SendinBlue strives for an all-in-one experience, so while its learning curve may be a bit steeper initially, the payoff is worth it for those invested in comprehensive marketing solutions. Divi Builder, with its visual interface, makes designing easy, but its myriad of features may require some exploration. Regardless of your starting point, each tool aims to guide users toward becoming proficient designers and marketers, cultivating confidence throughout the learning journey.
Round Four - Customer Support Advantages
Imagine customer support as the trusty sidekicks of your landing page journey. Each platform has its methods of providing assistance, ensuring users can optimize their experience seamlessly. Instapage offers a variety of customer support options, including live chat, email support, and phone consultations. Additionally, their extensive knowledge base and community forum serve as valuable resources for real-time solutions to common problems. SendinBlue matches this with excellent customer service hours and a robust help center, accompanied by multiple FAQs while also offering a dedicated account manager for their premium users. Divi Builder, while lacking in live chat options, provides extensive documentation and video tutorials that help users navigate challenges independently. Each platform, in its own way, champions customer support, helping ensure that users feel supported throughout their journey.
Round Five - Exploring Pricing Tiers
As we navigate the pricing game, it’s essential to look at what each platform offers in terms of value for money. Instapage adopts a subscription model based on the number of landing pages and traffic, promising flexibility for marketers. While it is on the premium side, the high return on investment through conversion optimization can offset costs significantly. SendinBlue, with its tiered pricing, offers a budget-friendly option especially suited for small businesses, providing a blend of email marketing and landing page features at competitive rates. Divi Builder thrives on a lifetime pricing model, providing flexibility for those wanting to invest once and benefit long-term. Understanding the nuances in pricing will help businesses align their needs with appropriately tailored options, and often, the best choice will boil down to what you prioritize most: features, flexibility, or cost.
