How SendinBlue vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with SendinBlue and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SendinBlue vs. 23FormBuilder – Which One is the Best Fit for You?
Choosing the right landing page builder can feel like assembling a dream team of superheroes for your marketing campaigns. Each contender brings unique strengths to the table, and your ultimate goal is to maximize your ROI with the perfect blend of features, ease of use, and support. This article is here to guide you through the thrilling showdown between three leading landing page builders: Instapage, SendinBlue, and 23FormBuilder. Together, we’ll explore how each platform stacks up against the others, empowering you to make a well-informed decision. With a dash of humor and plenty of insights, we aim to make this comparison both enlightening and enjoyable. So buckle up as we go through the essential features that could make your marketing campaigns soar.
Meet the Contenders
Welcome to the arena: Instapage, SendinBlue, and 23FormBuilder. Each of these platforms has carved out a unique niche in the landing page space. Instapage is well-known for its powerful customization features and its commitment to optimizing conversion rates. On the other hand, SendinBlue is often celebrated for its all-in-one marketing capabilities, providing not just landing pages but also email marketing and CRM tools. Lastly, 23FormBuilder stands out with its user-friendly interface and robust form-building features. Together, these tools fight for the title of best landing page builder, promising various options that cater to diverse marketing needs, budgets, and expertise levels. Which one will claim the prize? Let's find out!
Round One – Feature Showdown
Template Diversity and User-Friendliness
Template variety plays a crucial role in any landing page builder's appeal. It's like a wardrobe: the more choices you have, the easier it is to put together a stunning outfit. Instapage boasts a diverse library of high-converting templates designed for various industries, making it easier to kickstart your projects. User-friendly drag-and-drop functionality allows even those with minimal technical skills to create visually appealing pages. In contrast, SendinBlue offers a variety of templates as well but leans more towards the integration of its other marketing tools, which may slightly detract from pure landing page design flexibility. 23FormBuilder, while exceptional in form creation, offers fewer dedicated landing page templates compared to its rivals. Overall, while all three builders provide key functionalities, Instapage takes the lead with its perfect mix of aesthetic and user-friendly options, enabling marketers to craft tailored experiences quickly.
Instapage: Your Partner in Success
When it comes to customization and conversion optimization, Instapage truly shines. This platform empowers marketers to reduce costs, enhance conversion rates, and curate relevant landing page experiences that foster brand trust and customer loyalty. Features such as A/B testing, heatmaps, and detailed analytics equip users with the tools to optimize their campaigns effectively. Instapage holds a special focus on seamless integration with various ad platforms and CRM systems, allowing for a more streamlined workflow. This ensures that not only do you create high-quality landing pages, but you also analyze performance on a deeper level. No matter if you’re a novice or a marketing guru, Instapage is designed to be your trusted partner, ensuring you achieve stellar performance with your landing pages.
Round Two – Speed and Performance
Now let’s talk speed. Imagine you’re eagerly waiting for your morning coffee only to have the barista take their sweet time – frustration levels rise! Similarly, website speed greatly impacts user experience. An underperforming landing page can lead to lost visitors and revenue. Instapage shines in this arena, as it uses cutting-edge technology to ensure fast load times. SendinBlue also performs admirably, but some users have reported occasional slowdowns due to its range of included features. On the other hand, 23FormBuilder, while excellent for form creation, has been noted to lag behind when it comes to loading speed for more complex pages. Overall, prioritizing speed will undoubtedly lead you back to Instapage as the clear winner.
The Speedy Advantages of Instapage
- Lightning-fast load times attribute to optimized code and CDN usage
- Built-in features for compressing images without losing quality
- Responsive design that ensures quick performance on various devices
- Regular updates to enhance technological performance
SendinBlue's Speed Prowess
- Utilizes efficient cloud hosting to maintain stable performance
- Features that dynamically adapt content for faster loading
- Improved server response times following recent upgrades
23FormBuilder's Speed Dynamics
- Offers lightweight forms for faster data collection
- Lag in loading complex pages with multiple features
- Optimized for quick responses on mobile devices
- Supports minimalistic design for better performance
In conclusion, evaluating speed and performance across these platforms reveals clear distinctions. Instapage is the undeniable leader when it comes to loading times and user experience, making it the go-to choice for marketers focused on maximizing engagement.
Round Three – Usability and Learning Curve
When it comes to usability, all three platforms aim to provide a smooth experience for both beginners and seasoned marketers. Instapage’s interface is designed with an intuitive approach, featuring easy navigation and comprehensive tutorials, ensuring users find their footing quickly. SendinBlue strikes a balance between powerful functionalities and usability, albeit with a slightly steeper learning curve due to its wide range of tools. Meanwhile, 23FormBuilder excels with its straightforward setup, making it an attractive choice for those who prioritize ease of use. Regardless of experience level, users will quickly become comfortable navigating these platforms. The designs complement short learning periods while still providing the opportunity for growth and mastery.
Round Four – Support Team
Imagine if customer support were your trusty sidekicks, always ready to leap into action. Instapage has a stellar reputation in this area, offering live chat, extensive documentation, and prompt email assistance. SendinBlue provides similar support options, often highlighted by their detailed blog and community forums. 23FormBuilder, while supportive, offers a slightly lesser range of immediate assistance, with more reliance on their knowledge base. Each platform comes equipped with strong support mechanisms, and users will feel reassured knowing that help is just a click away.
Round Five – Pricing and Plans
Finally, let’s break down the pricing structures of each platform. Instapage operates on a premium model, offering various plans designed to meet different needs and budgets. The value it adds through its advanced features often justifies the price. SendinBlue takes a more diverse approach, giving users flexibility in choosing various marketing tools, combined with competitive pricing. Meanwhile, 23FormBuilder presents a cost-effective alternative for those focusing solely on forms and simple landing pages. Each option has its merits, allowing users to weigh the benefits against their specific needs for a landing page builder.
Ultimately, while Instapage, SendinBlue, and 23FormBuilder each bring something unique to the table, your choice should align with your marketing goals and expectations. Whether you prioritize speed, support, or an extensive feature set, these platforms provide various solutions to cater to your needs. Don't hesitate to explore Instapage further with its free trial, and discover how it can elevate your landing page efforts.
