How SamCart vs. Act-On vs. Instapage stack up against each other
Compare Instapage with SamCart and Act-On to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SamCart vs. Act-On – Ultimate Showdown in Landing Page Creation
Choosing the right landing page builder can feel like assembling a dream team of superheroes for your marketing strategy. Just like the Avengers or the Justice League, you need the right mix of strengths and specialties to achieve your goals. In the colorful arena of digital marketing, Instapage, SamCart, and Act-On are battling it out, each armed with distinctive features and advantages. Throughout this comparison, you'll discover how each platform stacks up against the others, enlightening your decision-making journey and ensuring you choose the most effective tool for your needs. With a friendly and accessible approach, this article aims to break down complex aspects of landing page creation into digestible insights that resonate with marketers of all levels. Let’s embark on this vibrant exploration of features, benefits, and unique offerings from our three contenders.
Introducing Our Competitors: The Rockstars of Landing Page Creation
In the left corner, we have Instapage, widely recognized for its robust customization options and advanced conversion rate optimization tools. It empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. In the right corner, representing the e-commerce niche, we find SamCart. Known primarily for its efficient sales funnels, SamCart specializes in thermodynamic checkout pages that help users maximize sales on every transaction. Finally, in the middle, there's Act-On, which merges marketing automation capabilities with landing page features, making it a great choice for businesses looking for an all-in-one solution. Together, these three platforms offer unique approaches to landing page creation, and we’re ready to see how they stack up against one another in various aspects that matter to marketers.
Round One: Feature Showdown – Who Packs the Best Punch?
Evaluating Template Selection and User-Friendliness
When comparing template variety and ease of use, Instapage clearly shines with its extensive selection of customizable templates designed for different industries and marketing goals. Users can craft visually stunning pages without needing advanced design skills. Additionally, every template is optimized for conversion, ensuring better performance and user engagement. SamCart, while slightly more limited in template diversity, focuses on high-conversion pages tailored for e-commerce, allowing small adjustments to cater to specific product needs. On the other hand, Act-On features a selection of landing page templates integrated with marketing automation tools. However, users often report a steeper learning curve compared to Instapage, requiring time and effort to fully utilize the platform's strengths.
Instapage: A Champion of Customization and Conversion Success
Instapage not only offers a wide array of templates but also stands out with its remarkable customization capabilities. Marketers can modify nearly every aspect of their landing pages, from design elements to form fields, to tailor their messaging perfectly to their audience. This flexibility allows businesses to create relevant landing page experiences that build brand trust and customer loyalty. Furthermore, Instapage integrates seamlessly with other marketing tools, empowering users to run A/B tests effortlessly. With features designed specifically for conversion optimization, Instapage positions itself as a partner in success, helping marketers increase conversion rates effectively. Its user-friendly interface removes the barriers to entry, making it accessible for marketers regardless of technical expertise.
Round Two: Speed and Performance – The Need for Speed
As we step into the second round, let's remember that speed is crucial for user experience. Slow loading times can transform eager visitors into frustrated users who abandon your pages, leading to lost opportunities. If you’ve ever stood in line at an overly busy coffee shop, you know how waiting can sour even the best moments. Just like that coffee shop needs to serve its customers promptly, your landing pages must load quickly to engage visitors effectively. Now, let's take a closer look at how each platform performs in terms of speed and efficiency.
Instapage Advantages:
- Pages load quickly, optimizing user experience
- Built-in speed optimization tools to enhance performance
- Extensive CDN support for fast global delivery
- Responsive design ensures quick load times on mobile devices
SamCart Advantages:
- Focused on high-speed checkout processes
- Optimized for fast loading times to maximize conversions
- Simplified integration reduces complexity and enhances performance
Act-On Advantages:
- Supports multiple templates, carefully optimized for performance
- Ability to monitor page speed metrics and make adjustments
- Integration with marketing automation helps to streamline processes
In the realm of speed and performance, Instapage takes the crown for its comprehensive focus on quick loading times and user optimization. While SamCart excels in checkout speed and Act-On provides good performance monitoring features, Instapage’s overall approach to speed and attention to end-user experience stand out. If speed is important in your landing page strategy, Instapage deserves your consideration.
Round Three: Usability and Learning Curve – Making It Easy for Everyone
When exploring usability, it's all about how welcoming the platforms are to newcomers and seasoned professionals alike. Instapage makes a strong impression with its intuitive interface—most users can easily navigate to create stunning landing pages without a steep learning curve. Whether you’re just starting out or have some experience, Instapage provides helpful resources and tools to enhance your skills. Conversely, while SamCart is user-friendly for those focusing on e-commerce, users may encounter challenges after diving deeper into customization. Act-On offers more complex functionalities, which, although powerful, might feel overwhelming for newbies. The important takeaway? No matter where you start, understanding these platforms will propel you towards expertise.
Round Four: The Support Team – Your Trusty Sidekicks
Just like loyal sidekicks in superhero movies, customer support is vital for every platform. Instapage offers robust customer service with live chat, email, and extensive online resources, including documentation and community forums to guide users. SamCart also provides responsive support, particularly for e-commerce users needing quick solutions. Act-On offers a dedicated support team as well, but some users have mentioned the slower response times compared to its competitors. Overall, the support systems for all three platforms are considered solid, but consistent assistance is crucial for marketers looking to optimize their strategies.
Round Five: Pricing Strategies – Finding the Right Fit
When discussing pricing, it’s essential to consider what value each platform offers. Instapage's pricing structure reflects its extensive features, aiming to attract marketers who seek effective conversion tools. SamCart has varied pricing based on different plan features but mainly focuses on e-commerce capabilities, which may benefit these businesses more than others. Conversely, Act-On’s tiered pricing structure targets businesses seeking comprehensive marketing automation with limited features for landing pages. By evaluating these pricing strategies, potential users can align their budgets with their marketing goals.
In wrapping up, although Instapage, SamCart, and Act-On each showcase their unique strengths and advantages, the ultimate choice hinges on a marketer's individual needs. Be it sophisticated features, dedicated support, or flexible pricing structures, every platform serves its purpose. For those looking for comprehensive landing page solutions, Instapage emerges as a top contender. Plus, with a free trial or demo available, why not take it for a spin and experience the benefits firsthand?
