How QuickPages vs. Microsoft Forms vs. Instapage stack up against each other

Compare Instapage with QuickPages and Microsoft Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from QuickPages and Microsoft Forms.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

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Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. QuickPages vs. Microsoft Forms – Which Landing Page Builder Stands Out?

Choosing the right landing page builder can feel like picking the perfect superhero for your marketing strategy. Just like assembling an elite team with unique strengths, you want a builder that complements your goals. With the right choice, you can minimize costs, maximize conversions, and create landing pages that enhance brand trust and customer loyalty. This article will be a friendly showdown among three contenders: Instapage, QuickPages, and Microsoft Forms. We will explore their features, usability, support, and pricing to help you find the perfect match for your needs. So, buckle up, and let’s embark on this exciting journey to uncover which landing page builder rises to the top! (min:200 words,add the small paragraphs in this paragraph.)

Meet the Challengers: A Quick Look at Our Competitors

Our three competitors in the arena are each known for their unique approach to landing page creation. Instapage is recognized for its incredible customization options, enabling marketers to design tailored experiences that resonate with their audience. QuickPages, on the other hand, is celebrated for its user-friendly interface, allowing users to create effective landing pages swiftly. Then there's Microsoft Forms, primarily known for its form-building capabilities, which doubles as a tool for creating simple landing pages alongside surveys. While each of these platforms has its strengths, they also have distinct limitations that can influence your choice. Understanding these differences will help you make an informed decision that aligns with your marketing goals. (min:200 words,add the small paragraphs in this paragraph.)

Round One - Feature Face-Off: What Can Each Builder Offer?

Template Variety and User Experience Compared

When it comes to template variety and ease of use, each platform presents a different set of strengths. QuickPages shines with its simple drag-and-drop interface, allowing users to select from a variety of pre-designed templates quickly. Microsoft Forms offers limited options in terms of design flexibility but is straightforward, particularly for users focused on data collection. On the other hand, Instapage boasts an extensive library of customizable templates that cater to different industries, making it easy for marketers to create landing pages tailored to their campaigns. This level of customization helps marketers engage users effectively, fostering a greater connection through personalized experiences. Each platform has its unique appeal, making it essential for users to consider their specific needs before making a choice. (min:200 words,add the small paragraphs in this paragraph.)

Instapage: A Complete Solution for Conversion Success

Instapage is not just a tool, but a vital partner in your marketing efforts, providing unmatched customization and conversion optimization capabilities. With features like A/B testing, personalized landing pages, and detailed analytics, it empowers marketers to fine-tune their strategies for optimal results. This focus on conversion rate optimization allows businesses to harness valuable insights to drive growth. Furthermore, Instapage's seamless integration options make it a great choice for teams aiming to deliver relevant landing page experiences that enhance brand trust and customer loyalty. By investing in Instapage, marketers can significantly reduce costs associated with inefficient processes and unoptimized landing pages, paving the way for higher conversion rates and successful campaigns. (min:200 words)

Round Two - The Importance of Speed and Performance

In the digital world, speed is king. Imagine waiting in line at your favorite coffee shop – if it takes too long, the experience can turn sour. Similarly, slow loading times on a webpage can frustrate visitors, leading them to abandon your site. Therefore, understanding how each landing page builder performs in terms of speed can significantly influence the user experience and your overall conversion rates. In this round, we’ll examine how Instapage, QuickPages, and Microsoft Forms stack up against one another regarding speed and performance, as these factors are crucial for attracting and retaining visitors. Remember, a fast-loading page is more than just convenient; it can be the difference between a visitor converting and leaving. (min:200 words,add the small paragraphs in this paragraph.)

Instapage Pros for Speed and Performance

  1. Instapage’s infrastructure is optimized for speed, ensuring fast loading times.
  2. Consistent performance levels across various devices and browsers.
  3. Built-in AMP (Accelerated Mobile Pages) support for mobile optimization.
  4. Integration with CDN (Content Delivery Network) that speeds up content delivery.

QuickPages Pros for Speed and Performance

  1. Lightweight templates that load quickly.
  2. Simple integration with existing systems for faster deployment.
  3. Reliable uptime ensuring availability.

Microsoft Forms Pros for Speed and Performance

  1. Fast form loading, primarily due to its simplified design.
  2. Seamless integration with other Microsoft services, enhancing related task speeds.
  3. Minimalistic approach leads to quicker setup times.
  4. Effective data processing speeds during surveys and form submissions.

In this comparison, it’s clear that while all three platforms have their merits regarding speed and performance, Instapage stands out with its optimized infrastructure and advanced features designed to increase conversion rates. QuickPages and Microsoft Forms serve their purposes, but marketers looking to maximize their results should consider the benefits offered by Instapage.

Round Three - Usability and the Learning Curve Experience

When weighing usability and the learning curve of these platforms, it's essential to consider how each caters to both newcomers and experienced marketers. QuickPages provides an intuitive interface with straightforward navigational elements, making it an excellent choice for those just starting their journey in landing page creation. Microsoft Forms has a very user-friendly setup, especially for those already familiar with Microsoft products. In contrast, Instapage, while seemingly complex at first glance due to its depth of features, facilitates a learning curve that allows users to evolve into experienced marketers over time. Regardless of your experience level, each platform offers the potential to grow your expertise and create impactful landing pages, allowing you to earn valuable insights into your audience along the way. (min:200 words,add the small paragraphs in this paragraph.)

Round Four - Customer Support: Who’s Got Your Back?

Customer support can be an essential determinant in your choice of a landing page builder. Picture each platform's support as devoted sidekicks, ready to step in when you need assistance. Instapage offers a variety of support options, including live chat and extensive documentation to guide users through any challenges they encounter. QuickPages follows suit with readily available help resources and friendly support representatives. Microsoft Forms, while primarily focused on forms, offers solid support through the Microsoft support network, combining community forums and user guides. No matter which platform you choose, all three provide support systems designed to assist users in maximizing their success. (min:200 words,add the small paragraphs in this paragraph.)

Round Five - The Price Point: Finding Budget-Friendly Options

Understanding the pricing structures of each platform allows users to determine which option provides the best value for their needs. Instapage has a premium pricing model that may be higher than its competitors, reflecting its advanced features and customization capabilities. QuickPages offers a more budget-friendly solution, attracting small businesses and individuals seeking effective landing pages without breaking the bank. Microsoft Forms is available for free within the Microsoft ecosystem, though its functionality is somewhat limited compared to dedicated landing page builders. As you evaluate the options, consider what features are most crucial to your marketing efforts and choose accordingly. (min:200 words)

In conclusion, while all three platforms boast unique strengths, your decision ultimately depends on your specific needs. If you value extensive features, customization, and enhanced conversion rates, Instapage is the best option. QuickPages can cater to users looking for ease of use and cost-effectiveness, while Microsoft Forms is ideal for those who seek simplicity. Take the time to assess your priorities in a landing page builder – whether it’s features, support, or budget – and feel free to take advantage of Instapage’s free trial to experience its capabilities firsthand!

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