How Paperform vs. Net-Results vs. Instapage stack up against each other

Compare Instapage with Paperform and Net-Results to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Paperform and Net-Results.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Paperform vs. Net-Results – The Ultimate Showdown!

Choosing the right landing page builder can feel similar to assembling an all-star team for a major sporting event. Each contender, like a player with unique skills, brings something different to the field. Today, we’re pitting three popular platforms against each other: Instapage, Paperform, and Net-Results. With digital marketing always evolving, the right tool can elevate your campaigns and supercharge conversions. This analysis not only highlights features but also reveals how each tool empowers marketers to efficiently allocate budgets while enhancing performance. In the face of competition, Instapage stands out by helping marketers reduce expenses and drive conversions through relevant landing page experiences. As we dive into this comparison, expect a thorough examination embracing function, usability, and cost-effectiveness allowing marketers to find their perfect match.

Introducing the Competitors

In the world of landing page builders, Instapage, Paperform, and Net-Results are three significant players making waves for various reasons. Instapage is renowned for its robust suite of features that prioritize conversion optimization, customization, and collaboration. Paperform, on the other hand, is celebrated for its unique approach that combines form-building and landing page design, making it easier for users to create both with a single tool. Finally, Net-Results is accepted as a marketing automation powerhouse that also tackles landing pages, emphasizing integrated solutions for lead management. Together, these platforms present a formidable challenge for any marketer searching for an effective landing page solution that aligns with their goals. Each platform is equipped to cater to different business sizes, market strategies, and artistic tastes, ensuring there’s something worthwhile for everyone.

Round One - Feature Showcase

Template Diversity and User Experience

When evaluating landing page builders, template variety and ease of use are paramount. Paperform shines with its aesthetic templates that allow users to create visually captivating pages quickly. It offers many ready-to-use forms that can be customized to fit specific business needs while also allowing simple drag-and-drop functionality. However, this simplicity can sometimes come at the expense of customization freedom compared to competitors. Conversely, Net-Results combines its marketing automation tools with landing page templates that are functional—but many users find them somewhat rigid, lacking the creative flexibility needed for standout designs. In contrast, Instapage boasts an extensive library of high-converting landing page templates fully adaptable to a brand’s unique voice. Its editor not only supports intuitive customization but also seamlessly integrates tools like heatmaps, which help marketers analyze user interactions effectively. Overall, while Paperform and Net-Results offer appealing features, Instapage provides the flexibility necessary for marketers who prioritize optimization alongside creativity.

Instapage: Your Partner for Success

Instapage goes beyond merely being a landing page builder; it positions itself as a partner in the marketing journey. The platform empowers users to create customized landing pages that cater specifically to target demographics. With a focus on A/B testing, conversion analytics, and easy integrations with popular marketing tools, Instapage significantly enhances marketers' ability to optimize their campaigns. Its user interface is designed for both novices and experts, offering simplicity without sacrificing advanced functionalities. Unlike its competitors, Instapage also helps marketers harness the power of dashboards and analytics to understand user behavior deeply, informing better decision-making and strategy refinement. When it comes to achieving higher conversion rates, every tool offered by Instapage supports the goal of driving profitable outcomes while building brand trust and loyalty among customers.

Round Two - Speed and Performance Comparison

Speed is a crucial factor when it comes to user experience. Imagine standing in line for your favorite coffee; if it moves at a glacial pace, your enthusiasm will likely fade fast. Similar principles apply to landing pages; slow load times can lead to high bounce rates, costing valuable conversions. Reading the vital stats on each contender can help you pinpoint which platform can serve your audience best without delay.

Benefits of Instapage in Speed and Performance

  1. Instapage optimizes loading speeds using advanced performance caching techniques.
  2. The platform provides fast and responsive templates designed for optimal web speed.
  3. Each page is built to meet Google’s performance score benchmarks, ensuring better rankings.
  4. Instapage hosts its solution on powerful servers, significantly reducing load time.

Advantages of Paperform in Speed and Performance

  1. Paperform offers fast deployment, making it quick to set up and publish landing pages.
  2. The platform benefits from lightweight code, improving loading speeds.
  3. Integrations are implemented efficiently, minimizing additional load on the server.

Net-Results Advantages in Speed and Performance

  1. Net-Results optimizes for speed by ensuring that automation tasks don’t impede page load time.
  2. It includes built-in analytics that streamline reports without affecting page performance.
  3. The platform utilizes strategic CDN distribution to enhance load time across global regions.
  4. Effective caching reduces repeated requests, optimizing server response times.

In conclusion, regarding speed and performance, Instapage takes the lead with strategically optimized templates and fast servers allowing for an exceptional user experience. While Paperform offers benefits, its speed can be hampered by its design-heavy format. Net-Results shows promise with its automation-focused strategies, but ultimately, Instapage excels in ensuring quick page loads while delivering a high-quality experience for visitors.

Round Three - Usability and Learning Experience

Creating an environment where users can rejuvenate their skills is essential, and each of these platforms aims to strike that balance. Instapage's user interface is notable for being exceptionally learner-friendly, allowing new users to dive in without hassle. The platform supports users with extensive documentation, video tutorials, and an active community. This welcoming approach fosters growth and encourages creativity. Paperform speaks directly to users seeking simplicity, boasting straightforward navigation that makes it easy for beginners to grasp its functions quickly. However, experienced marketers may find the lack of advanced options limiting their overall creative expression. On the other hand, Net-Results appeals to marketing enthusiasts looking to leverage automation capabilities. While its learning curve is slightly steeper, the platform rewards those who invest time with more powerful tools in return. The empathetic design of every platform provides the security that whether you are a novice or a seasoned pro, there is a path to mastering these tools while ensuring you create high-quality landing pages.

Round Four - Support Availability

When any platform is a ‘sidekick’ in your marketing journey, reliable support is crucial during times of need. Instapage takes pride in its customer support offerings, providing a responsive chat feature and email support around the clock. They also offer a comprehensive knowledge base filled with FAQs and tutorials, ensuring users can achieve quick resolutions independently. Paperform's support system features email assistance and an active community forum, where users can exchange tips and tricks, although response times may lag compared to Instapage. Net-Results features a solid array of support via email and extensive documentation on its functions. The notable difference lies in its personalized onboarding support, which can be an asset for teams diving into marketing automation for the first time. Each of these platforms showcases an understanding of customer needs—the challenging task of figuring out technicalities would be made easy with a responsive support crew.

Round Five - Cost and Plans Evaluation

Pricing structures can dictate the value each platform offers based on its features. Instapage has a clear pricing roadmap, with a subscription model ensuring that marketers can budget effectively while accessing a robust suite of tools. Compared to its counterparts, the investment may seem higher, but the return is justifiable for those prioritizing advanced analytics and A/B testing capabilities. Paperform presents an interesting pricing structure focusing on forms and integration, appealing to users who seek an all-in-one solution, although its capabilities may lack the depth for dedicated landing page needs. Conversely, Net-Results takes a more comprehensive approach to pricing, catering to larger enterprises but potentially daunting for small businesses looking for efficiencies. In this pricing clash, the key is determining how each platform aligns with individual marketing goals and the resources available for investment.

As we draw our comparisons to a close, it's essential to recognize that while all three platforms have unique strengths, the ideal choice hinges on the specific needs of users. Each contender presents different advantages, whether it’s ease of use, strong support, or essential features. Marketers should weigh their priorities to find the right fit for success. Instapage, with its aligning tools and strategies for higher conversion rates, deserves serious consideration; and with a free trial available, it’s worth giving it a go to experience its full potential.

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