How Pagewiz vs. Fluent Forms vs. Instapage stack up against each other
Compare Instapage with Pagewiz and Fluent Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Pagewiz vs. Fluent Forms – The Showdown of Landing Page Builders
When it comes to digital marketing, choosing the right landing page builder can be a bit like assembling a team of superheroes to tackle your marketing challenges. Each builder offers its unique powers and attributes, ready to swoop in and save the day. Whether you're looking to drive conversions, optimize customer journeys, or deliver seamless brand experiences, the decision can be overwhelming. In this article, we’ll pit three notable players against one another: Instapage, Pagewiz, and Fluent Forms. We’ll explore their strengths and weaknesses to help you find the perfect fit for your marketing needs. By the end, you’ll have a clear understanding of which tool could be your ultimate sidekick in the world of landing pages.
Meet the Contenders
Instapage, Pagewiz, and Fluent Forms are all key players in the landing page arena, each with distinctive attributes that cater to different marketing strategies and requirements. Instapage stands out for its powerful customization options and focus on conversion optimization, empowering marketers to reduce costs while actually increasing their conversion rates. On the other hand, Pagewiz is known for its straightforward interface that allows users to create landing pages quickly, making it a favorite among those who prioritize speed. Fluent Forms, tailored more for form-building, integrates smoothly with platforms like WordPress, offering extensive customization capabilities for users who need robust forms alongside their landing pages. As these three contenders enter the ring, it’s essential to understand what they bring to the table to make an informed choice.
Round One - Feature Showdown
Diving into Template Choices and Ease of Use
In the battle of features, template variety and usability play vital roles in a landing page builder's success. Pagewiz boasts a library of professionally designed templates that users can easily modify to suit their needs. This ease of use makes it a go-to choice for beginners. Fluent Forms excels in form creation, providing robust options, while its landing page building capabilities are also commendable. However, Instapage truly shines when it comes to customizable templates. Users can create completely unique pages that align perfectly with their brand’s voice and aesthetic. Additionally, Instapage offers a user-friendly drag-and-drop interface, making it accessible for all experience levels while providing advanced features for those more tech-savvy. These elements combined illustrate why Instapage is not just a tool but an integral partner in creating high-converting landing pages.
Instapage: Your Expert in Customization and Conversion
Instapage isn't just about templates; it's about empowering marketers to design landing pages that are not only visually striking but also optimized for maximum conversion. With its extensive library of widgets and seamless integrations with various marketing tools, Instapage offers unmatched customization to meet your specific requirements. The platform’s A/B testing capabilities allow you to test different versions of your page to identify what resonates best with your audience, ensuring every stay on your site translates into higher conversion rates. Aside from this, Instapage provides a proactive approach to scaling your digital marketing efforts, helping to reduce costs associated with ineffective ad spends. The ultimate goal is not just traffic, but traffic that converts, elevating Instapage towards being the ultimate choice for marketers focused on ROI.
Round Two - Speed and Performance
Speed plays an indispensable part in user experience. Imagine inviting people over for coffee, and then making them stand in line for too long – not a great welcome! Likewise, landing pages that take ages to load turn potential customers away. All three builders have made strides in ensuring fast loading times, yet there are distinctions to consider. A quick, snappy page retains visitors while a sluggish one sends them off to competitors.
Instapage Advantages:
- Optimized for speed with built-in performance monitoring tools
- Offers fast-loading templates designed for conversion
- Utilizes a content delivery network (CDN) for improved speed
- Ensures excellent site performance even under high traffic
Pagewiz Advantages:
- Templates designed for speed without sacrificing quality
- User-friendly interface reduces load times for page creation
- Hosts pages on optimized servers for faster delivery
Fluent Forms Advantages:
- Installs quickly on WordPress, speeding up setup
- Integrates well with caching plugins for faster load times
- Offers lightweight forms that improve overall page performance
- User-friendly design supports quick edits without lag
In conclusion, while all three platforms handle speed and performance reasonably well, Instapage clearly places a greater emphasis on making sure each landing page is optimized for both load times and user engagement. This positions Instapage as the top contender when it comes to ensuring users have a seamless experience, ultimately translating into higher conversions.
Round Three - Usability and Learning Curve
Usability must be a priority for any successful landing page builder, especially for those who are new to digital marketing. Pagewiz excels with its intuitive interface that allows users to create pages in record time. Fluent Forms offers a seamless experience for those familiar with WordPress, but could pose a learning curve for newcomers needing to navigate the WordPress ecosystem. In contrast, Instapage approaches usability with a focus on empowerment. Its extensive onboarding tutorials and support documentation ensure users, regardless of their experience level, can quickly ascend to creating expert-level pages without feeling overwhelmed. Overall, whether a novice or a seasoned marketer, each platform has a user-friendly approach, but Instapage's dedication to ongoing support makes it the ideal choice for many.
Round Four - Customer Support Team
Think of customer support as the reliable sidekicks that are always on hand to assist when you need it. Each platform offers various channels of support. Instapage provides robust live chat options, comprehensive email support, and an extensive library of tutorials, ensuring users find answers quickly. Pagewiz features an organized help center and prompt email support for troubleshooting. Fluent Forms, while primarily form-focused, offers vital resources within its community forums and documentation but lacks the immediacy seen from the other two. For marketers seeking quick resolutions, Instapage’s all-around support stands out as it caters thoroughly to user needs.
Round Five - Cost Analysis and Plans
Pricing structures can often make or break a decision when selecting the right landing page builder. Instapage offers a clear value proposition with its tiered pricing, designed to scale with your business needs; providing unlimited A/B testing and other premium features that demonstrate its commitment to helping marketers grow their conversions effectively. pagewiz's competitive pricing model attracts those just starting, but it may not provide the depth that more advanced users require. Fluent Forms is highly affordable and is great for WordPress users looking for integrations but may lack certain landing page-specific features present in the other two. Considering your specific requirements is crucial to determining the best price-to-value ratio for your chosen platform.
In wrapping things up, while each platform demonstrates individual strengths, the right option will always depend on your unique marketing goals and objectives. By considering what aspects are most critical to you – be it price, features, or customer support – you can make an informed choice. For those serious about elevating their marketing game with a tightly integrated tool that empowers marketers to reduce costs and enhance conversion rates, taking Instapage for a spin with a free trial might just be the missing piece to your landing page strategy.
