How PageFly vs. Divi Builder vs. Instapage stack up against each other
Compare Instapage with PageFly and Divi Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. PageFly vs. Divi Builder – A Comprehensive Showdown
Selecting a landing page builder can feel a bit like assembling your dream team of marketing superheroes. Each contender brings unique skills to the table, making the ultimate choice both exciting and daunting. When it comes to Instapage, PageFly, and Divi Builder, each has carved out its own niche in the realm of landing pages. These tools are not just platforms; they are essential partners that empower marketers to create impactful and high-converting experiences. This comparison aims to provide insights on how these platforms can help reduce costs, increase conversions and foster brand trust and loyalty. By the end, you'll have a clearer understanding of how each builder stacks up against the others, allowing you to choose the right one for your specific needs. This thrilling journey through setting up landing pages, analyzing performance, and discovering user experiences will keep you engaged throughout.
Meet the Contenders
As our three competitors prepare to enter the spotlight, let’s shine a light on what makes each unique in the landscape of landing page builders. First up, we have Instapage, widely recognized for its powerful features that allow for unmatched customization and optimization of conversion rates. With a focus on user experience, it enables marketers to produce highly relevant landing pages that enhance customer engagement. Next, we have PageFly, a favorite among Shopify users, bringing forth an array of customizable templates geared towards e-commerce success. PageFly champions building pages quickly and efficiently, making it a solid choice for online store owners looking for flexibility. Lastly, we have Divi Builder, renowned for its robust design capabilities, enabling users to create stunning, visually rich pages easily. Divi stands out with its ongoing support from a large community and extensive customization options. Together, they form an elite trio in the world of landing page creation, each with a chess piece to play in the game of digital marketing.
Round One - Feature Showdown
Template Selection and Usability Insights
When it comes to features, each platform offers a unique set of templates that cater to different niches and industries. Instapage leads with an extensive selection of professionally-designed templates that are not only visually appealing but also conversion-focused. This emphasis on usability highlights Instapage’s commitment to ensuring that marketers create landing pages that engage and convert visitors effectively. PageFly, though minimalist at first glance, boasts an impressive range of customizable templates tailored to enhance e-commerce sites. Its intuitive drag-and-drop functionality makes it easy for users to shape their pages according to their vision without needing advanced coding skills. On the other hand, Divi Builder shines with its powerful visual editor, providing users the flexibility to craft uniquely designed pages from scratch. The vast library of layout packs combined with its theme builder capabilities allows for deep customization at every level. Overall, while all three offer templates, Instapage's focus on conversion and ease of use gives it a slight edge in this round.
Instapage: A Leader in Customization and Conversion
Instapage is designed not just as a tool but as a full-fledged partner in marketing success. Its hallmark features include advanced A/B testing, heatmaps, and personalization options that cater precisely to the needs of marketers. The platform’s emphasis on layout flexibility empowers users to manipulate every aspect of the landing page, ensuring tailored experiences that resonate with their target audience. This level of control aids in maximizing conversion rates, driving potential customers through the sales funnel more effectively. Instapage's tracking analytics further enhance its value, providing insights into user behavior on landing pages, which can inform better decision-making moving forward. These capabilities distinguish Instapage as a formidable force in the realm of landing page builders, affirming its role as the go-to choice for marketers looking to create not just landing pages, but comprehensive customer journeys.
Round Two - The Importance of Speed and Performance
Consider the realm of website speed; it can make or break user experience. Picture standing in line at your favorite coffee shop, watching the clock tick by. Slow-loading pages can lead to high bounce rates, frustrated visitors, and missed opportunities. Hence, evaluating speed and performance is crucial in choosing a landing page builder. Speed isn't just a nice-to-have; it's essential for retaining visitors and improving conversion rates, making it a vital criterion in this comparison.
Instapage Benefits:
- Optimized for fast loading times, ensuring swift access to landing pages.
- Built-in performance features for A/B testing that do not compromise speed.
- Integration with a multitude of tools without sacrificing speed.
- Utilization of cloud infrastructure to maintain optimal performance.
PageFly Benefits:
- Fast editing capabilities with a real-time preview function.
- Quick page load using clean coding practices.
- Focused on e-commerce, optimizing page experiences for rapid transactions.
Divi Builder Benefits:
- Robust backend that allows developers to enhance performance through code.
- Custom caching features to improve loading speed.
- Responsive testing capabilities for suitable mobile performance.
- Regular updates to ensure the platform remains fast and efficient.
In terms of speed and performance, Instapage takes the crown by delivering a seamless experience that minimizes load times. All three platforms present commendable attributes, but when it comes down to performance, Instapage aligns most closely with the needs of contemporary users who prioritize both efficiency and customer satisfaction.
Round Three - Usability Insights and Learning Curve
Venturing into usability, each platform welcomes users with open arms, ensuring a smooth experience regardless of their expertise level. Instapage boasts a user-friendly interface designed for marketers of all experience levels. The learning curve is minimal, allowing newcomers to jump right in while providing advanced options for seasoned pros. It beautifully balances simplicity and depth, catering to a broad user base. PageFly adopts a similar ethos, focusing on intuitive design and drag-and-drop functionality that empowers users to create pages quickly, ensuring that even novices can produce stunning results in no time. Divi Builder, while slightly steeper in its learning curve due to its extensive features, offers a wealth of resources, including tutorials and community forums, which bolster user understanding. Each platform supports users in their growth; however, Instapage stands out for its commitment to a seamless entry point for all aspiring innovators.
Round Four - Customer Support Comparison
When it comes to customer support, imagine each platform's support team as devoted sidekicks always on standby, ready to assist when needed. Instapage provides an array of support options, including live chat, email assistance, and a comprehensive knowledge base that empowers users to find answers swiftly. Furthermore, community forums foster user interaction and collective learning. PageFly, being e-commerce focused, features robust support tailored to online retailers, with an extensive library of resources and responsive chat support. Meanwhile, Divi Builder shines with an active community and numerous tutorials, offering varied channels for customer queries. Each platform emphasizes customer support, but Instapage’s well-rounded approach ensures clarity and efficiency for all users.
Final Round - Pricing Structures and Value
In unraveling the pricing structures, it’s vital to examine what value each platform brings to the table for prospective users. Instapage operates on a subscription model, offering tiered pricing depending on features and user needs. This transparent structure emphasizes the platform's focus on empowering marketers with tools that drive results while being cost-effective. PageFly's pricing strategy focuses on affordability, especially appealing to small and medium-sized businesses, ensuring that even those with limited budgets can access an array of features. Divi Builder employs a unique lifetime pricing option, which can lead to cost savings for users over time but may initially seem higher. This difference in pricing emphasizes the importance of aligning your choice with your business goals and budget. Each platform offers distinct advantages, granting you the flexibility to choose what suits your needs best.
Ultimately, selecting the right landing page builder among Instapage, PageFly, and Divi Builder boils down to individual preferences and requirements. Each has its strengths that could cater to your specific goals, whether it's template variety, customer support, or cost-effectiveness. While exploring your options, considering Instapage with its proven capabilities in increasing conversion rates through relevant user experiences is worth taking advantage of. With a free trial available, you can experience how Instapage can contribute positively to your marketing strategy.
