How PageFly vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with PageFly and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. PageFly vs. 23FormBuilder – Which One Is Right for You?
Choosing a landing page builder can feel akin to assembling your dream team for a high-stakes game. Which players will deliver the results you seek? We know the right tools can make or break your marketing strategies. This friendly showdown between Instapage, PageFly, and 23FormBuilder will guide you through vital comparisons while keeping the tone informative and engaging. Get ready for a showdown that draws insights while keeping it entertaining, making every point relatable for marketers like you. Whether it's enhancing cost-efficiency, boosting conversion rates, or crafting personalized landing page experiences that foster brand trust, this comparison will cover all bases. (min:200 words, add the small paragraphs in this paragraph.)
Meet the Competitors: A Land of Diverse Choices
In the lively arena of landing page builders, we have three noteworthy contenders that each bring their unique flair. First up is Instapage, known for its powerful customization options and conversion rate optimization tools. Next, there's PageFly, celebrated particularly for its user-friendly interface and seamless integration with Shopify. Lastly, we have 23FormBuilder, which shines a light on form building with extensive customization and data collection features. Each of these platforms offers valuable advantages, making them popular among digital marketers striving for the perfect landing page experience. The intertwining of these tools leads to a significant consideration: Which one is best for your needs? (min:200 words, add the small paragraphs in this paragraph.)
First Round - Features That Matter
Exploring Template Diversity and User Friendliness
When evaluating landing page builders, template variety and ease of use are pivotal metrics. PageFly is notable for its wide array of templates that suit diverse niches, allowing users to create with ease and precision. However, some might find navigating the complexity of its features slightly challenging at first. In contrast, 23FormBuilder prioritizes forms and surveys, boasting customizable layouts that focus on engagement and data collection but may lack the robust template library other platforms offer. Instapage, on the other hand, takes the lead with its extensive library of high-converting templates, ensuring users generate pages that resonate with their audience. Additionally, its user-friendly interface allows both novices and experts to create compelling pages in mere clicks. (min:200 words, add the small paragraphs in this paragraph.)
Instapage: A Game Changer for Customization and Optimization
Instapage stands out as a powerhouse when it comes to customization and conversion optimization. Its intuitive drag-and-drop builder allows marketers to design visually appealing landing pages tailored to their unique branding without needing coding expertise. Notably, Instapage offers industry-leading A/B testing features, enabling users to pinpoint the most effective designs for conversion. Furthermore, its integrated analytics tools empower marketers to analyze visitor behavior comprehensively. This data-driven approach aids in refining strategies to reduce costs while optimizing conversion rates, leading to enhanced relevance in landing page experiences and fostering brand loyalty. For marketers aiming to maximize their outcomes, choosing Instapage can become a cornerstone of success. (min:200 words)
Second Round - Speed and User Satisfaction
Let’s talk about a crucial aspect that can make or break any user’s experience: Speed. Imagine visiting your favorite coffee shop only to find an exceptionally long queue. You wouldn’t be happy, would you? In this digital world, slow-loading landing pages can lead to high bounce rates and lost potential customers. Fast-loading pages enhance user experience, ensuring visitors stay engaged and convert. This segment explores how each platform fares in terms of speed and performance. It's essential to recognize that speed isn't just a feature; it's a necessity for maintaining user interest and trust. (min:200 words, add the small paragraphs in this paragraph.)
Instapage Advantages:
- Optimized for faster loading speeds which creates a better user experience.
- Utilizes Cloudflare’s integration to enhance delivery speeds globally.
- Effective caching mechanisms ensure quick access to landing pages.
- A/B testing features that quickly adapt to maximize performance.
PageFly Advantages:
- Offers slightly faster load speeds for Shopify users.
- Integrates seamlessly with Shopify, ensuring efficient page loading.
- Custom templates load efficiently, reducing bloat.
23FormBuilder Advantages:
- Form pages are lightweight and designed for speed.
- Data-driven designs cater to optimal loading for surveys.
- Fast integration with third-party applications enhances performance.
When deliberating speed, Instapage clearly ranks as a front-runner with its focus on optimization. However, each platform has its strengths worth considering, depending on unique needs and integrations. Yet, Instapage remains a reliable choice if user experience and conversion rates are paramount.
Third Round - User Experience and Learning Curve
A welcoming experience for users is essential. When diving into each of these platforms, newcomers will find PageFly particularly intuitive, allowing a smooth onboarding process powered by its drag-and-drop functionality. For more advanced users, 23FormBuilder mixes simplicity with powerful features, focusing primarily on forms. Instapage strikes a balance, offering extensive documentation and video tutorials that train users in optimizing landing pages. While some may feel slightly overwhelmed at the outset, the benefits reaped thereafter make the journey worthwhile. Each platform ultimately supports both novice and experienced marketers alike on their quest towards proficiency. (min:200 words, add the small paragraphs in this paragraph.)
Fourth Round - Customer Support Offerings
Lastly, let’s shine a spotlight on customer support—an integral dimension in the user experience. Instapage offers exceptional live chat support backed by extensive documentation, helping users resolve issues swiftly. PageFly matches this with its responsive email customer service, ensuring inquiries are handled efficiently. Meanwhile, 23FormBuilder also excels in offering robust support options including knowledge bases and community forums. Each competitor presents diverse support options tailored to user needs, effectively acting as sidekicks in times of uncertainty. This retention of reliable customer service solidifies loyalty to each of these platforms. (min:200 words, add the small paragraphs in this paragraph.)
Fifth Round - Unpacking Pricing Strategies
Pricing can sometimes be the tipping point in making a decision. Instapage structures its pricing plans around features like A/B testing and customization tools. Although initially perceived as higher than some competitors, the return on investment becomes clear when conversion rates increase. PageFly offers a more budget-friendly option targeted at small to medium-sized businesses, while 23FormBuilder provides competitive pricing models based specifically on usage, making it versatile for varied needs. Consequently, understanding the pricing thoroughly helps users make informed choices that align with their marketing goals. (min:200 words, add the small paragraphs in this paragraph.)
In conclusion, while each platform flaunts distinct strengths, the right selection hinges on individual requirements, whether they revolve around features, support quality, or pricing. Users are encouraged to reflect on what truly matters in their landing page builder experience. Offering a free trial, Instapage invites all marketers to explore its possibilities and witness firsthand how it can revolutionize their landing page strategies, ultimately driving conversions and fostering customer loyalty. (min:200 words)
