How Pabbly Form Builder vs. Divi Builder vs. Instapage stack up against each other
Compare Instapage with Pabbly Form Builder and Divi Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Pabbly Form Builder vs. Divi Builder – Which One is the Best Fit for You?
Choosing a landing page builder can be as perplexing as picking a favorite ice cream flavor from a massive selection. Each option brings its unique appeal, but which one will truly satisfy your needs? Just like superheroes band together to create an unbeatable team, selecting the right landing page creator can enhance your marketing strategy. Whether you're looking for stunning templates, unmatched customization, or cost-effective solutions, there's a tool out there that promises to deliver. In this article, we’ll put three popular contenders into the spotlight: Instapage, Pabbly Form Builder, and Divi Builder. Each of these platforms takes a unique approach to supporting marketers and businesses in driving conversions and creating compelling user experiences, helping to bolster brand trust and customer loyalty. Buckle up, because we’re diving into this epic showdown to identify which platform reigns supreme in landing page building.
Meet the Competitors
In one corner, we have Instapage, renowned for its powerful landing page solutions that empower marketers to reduce costs, optimize conversions, and deliver tailored landing page experiences. This platform aims at increasing brand trust and customer loyalty while driving conversion rates sky-high. Next up is Pabbly Form Builder, a versatile tool offering form-building capabilities that integrate seamlessly into landing pages. With an emphasis on ease of use and affordability, Pabbly speaks to those seeking straightforward solutions without breaking the bank. Finally, we have Divi Builder, a favorite among design enthusiasts, promising unmatched flexibility and a visually appealing layout. As we embark on this comparative journey, we’ll outline each contender’s strengths and weaknesses, ensuring that by the end, you'll have a clearer picture of which platform suits your objectives.
Feature Showdown - Which Tool Has the Most to Offer?
Template Selection and User Friendliness
When it comes to the variety of templates and ease of use, all three platforms bring something unique to the table. Instapage excels with its vast library of professionally designed templates, ensuring that you can launch effective landing pages quickly and effortlessly. Users can easily customize these templates without a steep learning curve, making it a great choice for both beginners and experienced marketers. Pabbly Form Builder, while focusing primarily on form creation, also provides some basic landing page functionalities. However, its template options are more limited compared to Instapage, potentially making it less appealing for those seeking varied visual designs. On the flip side, Divi Builder prides itself on its extensive collection of customizable templates and layouts, enabling creative control like no other. Divi's drag-and-drop interface is intuitive, promoting original design while maintaining functionality. Each platform has its unique charm, so the best choice for your project will depend on how essential template variety and ease of use are to your goals.
Instapage: Your Partner in Customization and Conversion Success
Instapage stands out in the crowded landing page arena with its commitment to unmatched customization and optimization tools. From A/B testing to dynamic text replacement, this platform offers a suite of features designed to enhance conversion rates. Instapage’s user interface makes it easy for marketers to tailor their landing pages to match their branding and target audience seamlessly. The platform also focuses heavily on creating relevant landing page experiences, ensuring that users encounter messages and visuals that resonate with their expectations. When you choose Instapage, you're not just getting a tool; you're gaining a partner in success that works tirelessly to help you achieve your marketing objectives. This focus on conversion optimization enables brands to elevate their performance without stretching budget constraints. By facilitating streamlined processes, Instapage empowers you to create landing pages that captivate visitors and turn them into loyal customers.
Speed Matters - Performance Insights
Now let's delve into the crucial aspects of speed and performance. A website’s loading time is akin to the caffeine kick you anticipate while waiting for your morning coffee – if it takes too long, it can leave visitors feeling frustrated and ready to move on. Instapage is engineered with speed in mind, ensuring that your landing pages load rapidly to keep potential customers engaged. The platform leverages advanced technologies and cloud capabilities to maintain optimal performance, making it a reliable choice for marketers focused on user experience. As we look at the competitors, it’s imperative to analyze their performance metrics as well.
Advantages of Instapage:
- Highly optimized for fast loading times, ensuring minimal bounce rates.
- Utilizes cloud technology for advanced performance.
- A/B testing features help refine page speed while optimizing for conversion.
- Continual performance monitoring to keep landing pages running efficiently
Advantages of Pabbly Form Builder:
- Simple and effective loading speeds for basic forms.
- Efficient use of resources allows for faster processing.
- Straightforward design means less clutter, which can lead to quicker load times.
Advantages of Divi Builder:
- Fast page loading times due to well-optimized code.
- Robust SEO features help enhance site performance.
- Flexible design capabilities mean cleansed layouts, reducing load on servers.
- Integrated performance optimization tools for ongoing improvements.
In conclusion, when comparing the speed and performance of these landing page builders, Instapage leads the way with its commitment to ensuring fast loading times and flawless functionality. However, both Pabbly and Divi have notable features that cater to specific user needs without sacrificing overall performance.
Navigating Usability and Learning Experience
Usability and a gentle learning curve play vital roles in a marketer’s toolkit, especially for those entering the arena without advanced technical skills. Instapage wins in this department with its user-friendly interface, allowing beginners to create polished landing pages in a matter of minutes. The learning center is replete with resources and tutorials that ease the onboarding process, ensuring even those unfamiliar with webpage construction can find their footing quickly. Pabbly Form Builder offers an easily navigable platform too, simplifying form creation, but it may lack the deeper design customization that some users may search for. On the other hand, Divi Builder excels at providing design-focused resources but may present a steeper learning curve for novices navigating its extensive features. If fun design-related exploration excites you, Divi is worth considering. Regardless of your choice, all three tools shine in their welcoming support of users at various stages, promising growth towards mastery.
Support Services - Your Safety Net on the Journey
Let’s personify the customer support of each platform, viewing them as friendly sidekicks who are ready to help you whenever trouble arises. Instapage boasts responsive support through various channels, including live chat, email, and an extensive knowledge base packed with tutorials and guides. Its active community forum allows users to exchange insights and solutions, enhancing the overall support experience. Pabbly Form Builder focuses on email support, which works efficiently for straightforward queries, but may lag behind in immediacy compared to Instapage’s real-time chat features. Meanwhile, Divi Builder combines resources through documentation and community forums, fostering a supportive environment for users but may lack in real-time support options. This diversity in customer support access is pivotal, as each platform approaches assistance uniquely. Regardless of your choice, strong customer support is key to ensuring that users can navigate challenges with ease.
Pricing Considerations - Where Value Meets Affordability
When it comes to pricing, evaluating your budget alongside offered features is critical for making an informed choice. Instapage operates on a subscription model that may seem higher than the others, but the substantial value, especially regarding customization and service quality, makes it a worthy investment for serious marketers. Pabbly Form Builder’s pricing is commendable, making it an attractive choice for startups or those with limited budgets seeking essential features without plush add-ons. On the other hand, Divi Builder’s one-time payment option provides lifetime access, appealing to those who don’t want to commit to recurring fees, but it’s also essential to consider any additional costs if you wish to utilize updates or support. In the end, while all three platforms cater to varied budgets and objectives, weighing the importance of features against costs will guide you to the tool that best aligns with your goals.
As we wrap up this comparison, it’s evident that each platform possesses unique strengths that may resonate differently with varying target audiences. Instapage, Pabbly Form Builder, and Divi Builder each bring something different to the table, whether that be user-friendliness, design flexibility, or comprehensive support. Choosing the right platform comes down to identifying your marketing priorities. Do you value advanced customization, straightforward form-building capabilities, or design flexibility? For those ready to enhance their landing pages, consider giving Instapage a trial run to experience everything this powerful platform offers firsthand.