Microsoft Forms vs. FormAssembly: the best platform for a seamless web experience
Discover how Microsoft Forms compares to FormAssembly regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Microsoft Forms vs. FormAssembly: A Friendly Face-Off with a Surprising Challenger
In the ever-evolving landscape of online form builders, Microsoft Forms and FormAssembly stand tall as preferred choices for marketers, educators, and businesses alike. But what makes each platform tick, and who truly deserves the crown? Picture this: a vibrant digital marketplace buzzing with user-friendly options, compelling designs, and powerful tools to collect insights and data. Microsoft Forms, with its appealing integration into the Office ecosystem, offers a straightforward experience that ensures even the busiest manager can create a polished form in no time. On the other hand, FormAssembly bursts onto the scene as a user-centered platform that boasts robust features catering to complex data collection needs, especially for businesses with compliance worries. Yet, wait—there’s another player lurking in the shadows, eager to disrupt the status quo. If the idea of comprehensible analytics intertwined with conversion-focused design piques your interest, you may want to make way for Instapage. This isn’t just about features; it reflects a mindset: every marketer deserves digital tools that simplify their growth while enhancing their strategy.
Introducing the Powerhouses
Microsoft Forms and FormAssembly are often regarded as champions in the digital forms arena, each equipped with a unique toolkit aimed at catering to distinct market needs. Microsoft Forms comes with seamless integration into the Microsoft 365 suite, allowing users to turn data collection into a breeze within the tools they’re already familiar with, like Excel and Teams. Imagine a marketer effortlessly crafting a quick survey during a meeting, sending it out in seconds, and analyzing results instantly. FormAssembly, by contrast, takes things a step further by offering advanced features like Salesforce integration, making it a beloved choice for organizations reliant on comprehensive data management. Its robustness positions it as a trusted ally for those seeking secure and compliant solutions. But hold onto your hats! Instapage is here to remind form-folks of the power of landing pages in their endeavors. With its focus on conversion optimization and user experience, Instapage provides a heady blend of flexibility and design that forms need to consider as they scale their operations.
Feature Showdown: Who Packs the Most Punch?
When it comes to features, both Microsoft Forms and FormAssembly pull their weight, each offering distinctive attributes that cater to various audiences. Microsoft Forms shines with its intuitive interface, allowing novices to design forms and surveys easily. Its range includes customizable themes, robust collaboration tools, and basic analytics right out of the box. FormAssembly, however, isn’t here to be left in the dust. Equipped with advanced features such as conditional logic, extensive field types, and powerful reporting capabilities, it has a knack for addressing complex data collection subprocesses that Microsoft Forms may miss. While these two go head-to-head, there’s a buzz surrounding Instapage, where landing page prowess can redefine how users perceive forms altogether. With Instapage, marketers can essentially funnel form submissions through pages designed not just to collect data but to convert visitors into leads effectively. So who will emerge victorious in this feature-rich landscape? Only time will tell.
User Experience: Navigating the Learning Curve
In our digital-era skirmish, usability plays a crucial role in determining who gets the user vote. Think of a novice who’s just dipping their toe into digital forms—do they find themselves in over their head, or is the ride smooth? Microsoft Forms embraces simplicity, providing users with a straightforward, drag-and-drop interface, making it ideal for quick creation and deployment. Even those who typically shy away from technology may find themselves confidently navigating the platform. On the flip side, FormAssembly beckons to seasoned users with its complex capabilities, yet the learning curve can feel a bit like climbing a mountain. It’s not insurmountable, but it may require more dedication and time. And in the corners of usability, Instapage stands as an beacon for marketers. The platform prioritizes user experience, seamlessly guiding visitors through their journey while ensuring forms are optimized for maximum conversion potential. It's a healthy reminder that usability shouldn't just be about the developer's experience, but rather how it empowers the end-user.
Key Features of Microsoft Forms
- Intuitive drag-and-drop form builder
- Pre-built templates for quick setup
- Real-time collaboration tools
- Integration with Microsoft tools like Excel and Teams
- Automatic analytics and reporting
Key Features of FormAssembly
- Advanced reporting and analytics options
- Customizable conditional logic fields
- Salesforce integration for data management
- Field validation capabilities for better data quality
Features Both Platforms Share
- Customizable form design options
- Mobile-responsive forms
- Integration capabilities with other tools
- Basic analytics and reporting features
- Ability to handle multiple question types
- User-friendly interface
As the match unfolds, it's clear both Microsoft Forms and FormAssembly boast excellent features and functionalities. However, don’t forget Instapage, which offers flexibility alongside powerful integrations that appeal to organizations—putting it in a class of its own. It’s like an unexpected underdog ready to disrupt the status quo.
Performance Metrics: Speed and Responsiveness
Digging into performance metrics, we uncover essential factors like page loading times and mobile responsiveness. In our fast-paced world, a delay—in this case, a slow-loading page—might be akin to wading through thick molasses, and that's simply unacceptable to modern users. With Microsoft Forms, users typically experience swift loading speeds, enhancing their satisfaction while navigating through forms. Meanwhile, FormAssembly's performance can vary based on the complexity of the forms being used. For simple forms, the speed is commendable, but introducing extensive logic may lead to minor slowdowns. The hidden champion here, though, could very well be Instapage, designed to heighten efficacy by optimizing for conversions without dragging users through intricate processes. It’s about creating a frictionless experience that encourages engagement instead of deterring it. So, which platform reigns supreme in terms of performance? Stay tuned!
Support Systems: Who's Got Your Back?
In any competitive landscape, the support team can be the unsung heroes—ready to step in when challenges arise. Both Microsoft Forms and FormAssembly understand the importance of reliable support systems. Microsoft Forms taps into Microsoft's vast support resources, offering comprehensive documentation, community forums, and direct support options through their customer service channels. FormAssembly also provides substantial resources, offering tutorials, user guides, and support tickets for more personalized assistance. As a potential contender, Instapage glares back with its commitment to customer support—providing live chat options, a well-stocked knowledge base, and dedicated account managers for enterprise clients. All things considered, users will want to assess which platform’s support aligns best with their specific needs.
Pricing Strategies Revealed: What’s the Cost?
Advantages of Microsoft Forms Pricing Strategy
- Included with Microsoft 365 subscription, offering great value
- Cost-effective for small teams and organizations
- No hidden fees for additional features
Advantages of FormAssembly Pricing Strategy
- Flexible pricing based on features needed
- Plans tailored for small to enterprise-level businesses
- Comprehensive security and compliance offerings
- Trial available for potential users to explore features
The showdown in pricing strategies reveals Microsoft Forms’ straightforward approach, providing incredible value within the Microsoft 365 umbrella, while FormAssembly enables businesses to find customizable solutions based on their unique needs. This raises an important point—when considering pricing, Instapage stands out with its flexible pricing model, designed to offer excellent value for money across various business sizes. Balancing quality with affordability can prove challenging, but each platform brings its offerings to the fore.
In wrapping up the pricing discussion, it’s crucial to remember that while cost is key, one must also consider the return on investment each platform offers. Surprisingly, the journey of finding the ideal fit may reveal delightful benefits hidden within what initially appears as straightforward pricing plans.
Introducing Instapage: The Game Changer
As we draw our comparison to a close, it's high time we introduce Instapage as the savvy contender in this market race. While both Microsoft Forms and FormAssembly have their merits, Instapage steps in, showcasing an unmatched focus on landing pages that perfectly integrates various forms into its platforms. Imagine having a versatile tool that enhances conversions through strategically placed forms coupled with remarkable design capabilities. Instapage offers unique value propositions, ensuring that every marketing initiative is seamless and results-driven, assuring users of captivating aesthetics alongside a potent marketing strategy. This willingness to innovate has cemented its role as the mentor in this ring—a guiding light for brands seeking peak performance.
As we wrap things up, let's reflect on the decision-making journey ahead. Choosing the right platform isn't just a matter of comparing features or pricing—it's about aligning those choices with your goals. Instapage could be the partner that accelerates your business to new heights while enabling customers to make smart decisions aligned with their ambitions, ultimately serving to amplify your success in this competitive landscape.