How Optimizely vs. Mobirise vs. Instapage stack up against each other
Compare Instapage with Optimizely and Mobirise to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Optimizely vs. Mobirise – The Ultimate Showdown
Choosing a landing page builder can feel a lot like assembling your dream team for a fantasy sports league. Each player or tool has its unique strengths that can help drive wins—just as landing pages can propel your marketing strategies to new heights. Today, we're here to dissect three of the most popular contenders: Instapage, Optimizely, and Mobirise. With their distinct features, pricing models, and support offerings, the competition is fierce. Considering they all aim to help marketers create effective landing pages, what makes each tool tick? In this article, you will find valuable insights on features, performance, usability, and more, leading you to make an informed decision. So grab your virtual notepad and let’s get started!
Introducing the Players in the Digital Arena
In the left corner, we have Instapage, a powerhouse known for its robust customization options and seamless integration. Its primary goal is to help marketers reduce costs, grow conversions, and deliver landing page experiences that are not just relevant but also build brand trust and customer loyalty. Next up is Optimizely, a versatile platform that focuses on digital experimentation, allowing marketers to A/B test their pages effortlessly. Rounding out the trio is Mobirise, a user-friendly, offline website builder that offers a drag-and-drop interface, making it ideal for beginners who appreciate simplicity without sacrificing design. Each platform is unique and has its claim to fame—let's see how they stack up against one another.
Round One – Feature Showdown
Comparing Template Variety and Usability
When it comes to feature sets, all three platforms boast impressive templates but target slightly different audiences. Instapage offers over 500 customizable landing page templates designed for various industries, empowering users to create high-converting pages. Their templates are mobile-responsive and fully customizable through an easy-to-use editor. On the other hand, Optimizely shines in its A/B testing capabilities, allowing users to experiment with different designs right from the start. Their templates aim to maximize conversion rates, but some users may find them less flexible than Instapage. Mobirise, while appealing for novice users, offers a limited selection of templates, but its drag-and-drop interface makes it simple to build basic pages quickly. The versatility in Instapage's offerings often sets it apart, especially for marketers focused on optimizing conversion rates.
Instapage: Your Partner for Success
Instapage stands out in a crowded market thanks to its unmatched customization and conversion rate optimization features. With an emphasis on collaborative work, Instapage allows marketing teams to design landing pages in real-time. The ability to integrate with various marketing tools means you can streamline your workflow. In terms of analytics, Instapage offers comprehensive tracking options, making it easier to analyze page performance and tweak campaigns for better results. This kind of data-focused approach is essential for marketers aiming to amplify their conversion rates. Additionally, Instapage’s optimized templates build trust with customers, ensuring they have a relevant experience that resonates with their needs. This not only enhances loyalty but boosts conversion rates overall.
Round Two – Speed and Performance
Much like the excitement of anticipation while waiting for your coffee order, web page loading times can greatly affect user experience. No one enjoys a sluggish loading page, and as statistics show, even a one-second delay can lead to significant drops in conversion rates. Therefore, speed and performance serve as crucial factors to consider when choosing your landing page builder. Let’s dive into how each contender performs in this crucial area.
Instapage Advantages:
- Highly optimized for quick loading times, resulting in better user experience.
- Utilizes a Content Delivery Network (CDN) for advanced speed.
- Provides customizable AMP landing pages for faster mobile experience.
- Features built-in analytics to monitor speed performance and optimize accordingly
Optimizely Advantages:
- Focuses on high-performance delivery to accommodate data-heavy experiments.
- Robust infrastructure supporting A/B testing without sacrificing speed.
- Strong emphasis on user experience design, reducing load times.
Mobirise Advantages:
- Offline website builder guarantees that speed is not hampered by server issues.
- Responsive design to ensure optimal performance across devices.
- Lightweight templates focused on minimizing load times.
In conclusion, speed and performance are pivotal in the competition between these three landing page builders. Each offers its strengths, but Instapage often leads the pack due to its optimization features designed specifically for quick loading and excellent user experience.
Round Three – Usability and Learning Curve
Navigating any new platform can feel daunting, much like standing at the starting line of a race. However, all three contenders are designed with usability in mind. Instapage has a learning curve that flattens quickly due to its intuitive interface and extensive training resources. Beginners can start building immediately while advanced users can fully explore the platform's capabilities. On the other hand, Optimizely may require a bit of a learning curve, especially for those unfamiliar with A/B testing principles. Once familiar, users can find themselves in a powerful experimentation environment. Mobirise truly shines in usability—it’s perfect for novices with its drag-and-drop simplicity, although advanced users may find it lacks some depth.
Round Four – The Support Heroes
Every hero needs a trustworthy sidekick, and customer support plays that role in this reviewer’s narrative. Instapage offers a variety of support channels including chat, email, and phone support. Their extensive knowledge base and community forums provide resources for troubleshooting and tips. In comparison, Optimizely also provides solid customer support but may lack the same instant assistance as Instapage. Mobirise, while offering decent support, does have limitations that may leave users wanting more in terms of response times. Overall, Instapage's support structure shines brightly with the combination of accessible resources and prompt assistance.
Round Five – Price Point Breakdown
Now, let’s break down the pricing for our three landing page builders. Instapage offers a plan tailored for agencies and small businesses alike, enabling various features at a competitive price point. Optimizely's pricing can be higher but is justified by its advanced features aimed at serious marketers focused on experimentation. Mobirise, on the other hand, offers a free version which is appealing for beginners, but advanced features come at a cost. This variety in pricing highlights that the right choice largely depends on your budget and specific needs. While there are strengths across all platforms, Instapage emerges as particularly valuable for those future-focused on conversion and efficiency.
Ultimately, the decision around which landing page builder to choose will depend on your unique marketing goals and team dynamics. Each platform has its strengths, but as discussed, Instapage's features specifically enhance user experience, brand trust, and conversion rates. Whether you start with a free trial or jump straight into a premium plan, considering what aspects matter most to your marketing approach is crucial. So, go ahead, evaluate these tools thoroughly, and see how Instapage stacks up against the competition—chances are, you’ll find it to be the optimal choice.
