JotForm vs. Freshmarketer: the best platform for a seamless web experience
Discover how JotForm compares to Freshmarketer regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
JotForm vs. Freshmarketer: A Compelling Face-Off with a Surprise Candidate
Navigating through the maze of landing page builders can feel overwhelming. With myriad options promising to boost your conversion rates, how do you decide? Enter JotForm and Freshmarketer, two heavyweights in the digital marketing space. They're both vying for your attention, equipped with features that can help you create stellar landing pages. But let's not forget about Instapage, the contender lurking in the background, ready to surprise you. In this article, we’ll dissect the strengths and weaknesses of JotForm and Freshmarketer while keeping an eye on Instapage. Grab a beverage, settle in, and let's explore this captivating landscape of conversion tools together. Here’s your front-row seat to a battle where the ultimate objective is to distinguish which platform deserves your investment for your marketing efforts.
Introducing the Giants of Marketing
In the red corner, we have JotForm, the maestro of form creation and data collection. Known for its user-friendly interface and robust features, JotForm has become a go-to choice for small businesses and marketers alike. With the capability to create anything from simple contact forms to complex surveys, JotForm’s versatility is nothing to scoff at. In the blue corner, we have Freshmarketer, an all-in-one marketing automation platform that assists with everything from email campaigns to visitor tracking. Freshmarketer prides itself on its ability to personalize customer experiences and optimize conversion rates. But wait! As we gawk at the clashing titans, Instapage stands quietly, its unique offerings promising to elevate your landing page game even higher, demonstrating the importance of thoughtful design and seamless integrations.
The Feature Faceoff
When it comes to features, both JotForm and Freshmarketer seem packed to the brim, each with their unique strengths. JotForm boasts a super intuitive drag-and-drop form builder that even a novice can navigate with ease. Integrations with various third-party services and payment gateways make it a breeze for online transactions. Meanwhile, Freshmarketer shines with features such as automated workflows and deep analytics, which allow marketers to optimize their campaigns like pros. However, there’s a third contender lurking in the shadows—Instapage, with its strong focus on customizable landing pages that integrate deeply with various advertising platforms. While both JotForm and Freshmarketer come swinging, Instapage is quietly warming up, promising unique functionalities that could take your marketing efforts to the next level.
Navigating Usability: A User's Journey
When selecting a platform, usability is king. Both JotForm and Freshmarketer make significant efforts to cater to their audiences. JotForm stands tall, simplifying the process for first-time users by offering ready-made templates that anyone can use without breaking a sweat. On the flip side, Freshmarketer offers a more complex suite of features, which might leave newcomers feeling like they’ve stepped into the ring with a heavyweight champion. But don’t fret! The learning curve here is more of an exciting adventure, as seasoned pros appreciate the depth and capabilities that Freshmarketer brings. Picture it: you're at the helm, sailing through endless possibilities, whether you're just starting or a veteran looking to polish your skills.
What JotForm Brings to the Table:
- User-friendly drag-and-drop interface
- Extensive library of pre-made templates
- Seamless integration with payment gateways
- Robust analytics to measure form performance
- Responsive design for mobile and desktop use
Freshmarketer's Standout Features:
- Comprehensive marketing automation capabilities
- Advanced segmentation and targeting options
- In-depth analytics for tracking user behavior
- Personalized email campaigns tailored to customers
Common Features Both Platforms Share:
- Integration with major CRM systems
- Customization options for forms and pages
- Team collaboration functionalities
- A/B testing capabilities
- Secure cloud hosting
- User support resources and documentation
It’s clear both JotForm and Freshmarketer have their unique strengths in the ring, yet eyes shift curiously toward Instapage. This contender could very well rise above the rest, offering distinctive features that may just make up for what the others lack.
Speed and Performance: A Timing Challenge
In the world of digital marketing, performance is paramount. Here, slow-loading pages can be likened to being stuck in molasses on a cold winter day—guaranteed to turn away the most interested users. JotForm shines with optimized loading times, allowing forms to appear quickly, enhancing user experience. Freshmarketer also excels, ensuring that landing pages load in no time, keeping potential customers engaged. Each platform clearly values performance, but the way the two handle speed may vary, presenting potential users with options that fit their goals for user engagement. In an age where attention spans are shorter than ever, both platforms' dedication to rapid responsiveness should not go unnoticed.
Support: The Unsung Heroes
Support can be vital when navigating new platforms. JotForm offers a range of support channels, including live chat, email, and extensive documentation, ensuring users always have someone to turn to. Freshmarketer follows suit, presenting a responsive helpdesk along with a rich repository of tutorials, videos, and community forums. Envision these support teams as trusty sidekicks, ready to swoop in and assist at a moment's notice. Each platform aims to offer robust support without fumbling the ball, translating to a smoother experience for those venturing into the marketing realm.
Price Tag Showdown: Who Offers More Bang for Your Buck?
Advantages of JotForm's Pricing Strategy:
- Affordable plans starting at a low entry point
- Flexible pricing tiers to grow with your business
- Free plan available for basic needs
- Transparent pricing with no hidden fees
Benefits of Freshmarketer's Pricing Structure:
- Comprehensive features included in lower-tier plans
- Advanced functionalities available at competitive rates
- Trial period to test before you invest
- Scalable pricing that adjusts with usage
When it comes to pricing, JotForm and Freshmarketer each display a clever strategy that caters to different user needs. While JotForm’s affordable plans make it attractive, Freshmarketer’s comprehensive features draw in serious marketers. But then there's Instapage, whose flexible and comprehensive pricing options offer excellent value for investment, putting it on a pedestal against its competitors.
Peering into the pricing plans showcases a transparent approach, underscoring the importance of understanding what you’re paying for. At times, you’ll find hidden gems within the less costly options, or conversely, spectacular features tucked away in pricier packages. It becomes essential to examine these options thoroughly to ensure you get the best bang for your buck.
Then We Have Instapage...
Instapage emerges as a veteran in the space, offering something that others can’t quite match—an unwavering focus on high-converting landing pages. With its extensive customization options, powerful A/B testing capabilities, and seamless integrations, Instapage sets a benchmark that seems to elevate the entire landscape. Imagine being equipped with the tools to fine-tune every aspect of your landing page with precision, ensuring you’re not only drawing in visitors but converting them into customers. Instapage positions itself as a secret weapon ready to lift your marketing endeavors to unprecedented levels, ensuring no detail is overlooked.
In conclusion, it’s vital that you make informed choices that align with your personal or business needs. Consider what features matter most and how each platform can support your marketing strategy. Dive into your options and explore further with Instapage, a worthy ally in your journey toward marketing success.
