How Optimizely vs. Landen vs. Instapage stack up against each other
Compare Instapage with Optimizely and Landen to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Optimizely vs. Landen – Unpacking the Best Landing Page Builder
Choosing a landing page builder can feel like assembling a dream team of superheroes for your marketing initiatives. Each contender brings its unique powers to the arena, ready to help you save the day in terms of conversions and brand engagement. In this showdown, we’ll take a light-hearted yet thorough look at three powerful platforms: Instapage, Optimizely, and Landen. Prepare for an exhilarating journey as we explore their strengths, weaknesses, and how they can empower marketers to reduce costs, grow conversions, and enhance customer loyalty. Let’s kick things off by introducing our rivals in this action-packed clash. Whether you're a small business owner or a seasoned marketer, this guide will help you choose the right landing page builder to amplify your marketing efforts and foster brand trust.
Introducing the Rivals: Who's in the Ring?
In the world of landing page builders, we have three worthy competitors: Instapage, Optimizely, and Landen. Each has carved out its niche, providing unique features that cater to various marketing needs. Instapage boasts unmatched customization and focuses on conversion rate optimization, aiding marketers in creating compelling and relevant landing pages. Meanwhile, Optimizely is revered for its robust A/B testing capabilities, empowering users to optimize content for enhanced user engagement. On the other hand, Landen shines with its simplicity and ease of use, making it a perfect choice for those just starting their marketing journey. Together, these three platforms form a trio of options that offer diverse solutions geared towards improving brand trust and customer loyalty. In the upcoming rounds, we will dive deeper into their features, usability, support systems, and pricing structures.
Round One - Feature Showdown
Template Variety and User-Friendliness: A Close Inspection
When it comes to selecting a landing page builder, template variety and ease of use are pivotal elements. Optimizely presents a strong array of customizable templates designed for A/B testing, enabling users to experiment efficiently. Its intuitive drag-and-drop interface simplifies the process, allowing marketers to focus more on strategy than on design complexities. Meanwhile, Landen emphasizes user-friendliness with its pre-designed templates that require minimal customization, appealing to newcomers looking for a straightforward approach. Instapage, however, takes the crown here, offering a vast library of high-performing templates. Each design is crafted to drive conversions, making it easy for marketers to create visually stunning pages without a steep learning curve. With Instapage, customization knows no bounds, giving users the ability to tailor every aspect of their landing page to meet specific campaign goals.
Instapage: The Pinnacle of Customization and Conversion Strategies
Instapage sets itself apart with its superior customization tools and conversion optimization capabilities. It goes beyond being just a software tool; it acts as a strategic partner in marketing success. Offering advanced features like A/B testing, heatmaps, and detailed analytics, Instapage allows users to fine-tune their landing pages based on real data. Moreover, its user-friendly interface ensures that marketers of all expertise levels can design pages that not only look great but also perform exceptionally well. By empowering marketers to deliver tailored landing page experiences, Instapage helps to increase brand trust and customer loyalty, ultimately driving up conversion rates. As we move on to the next round, let’s take a closer look at how these platforms perform in terms of speed and overall performance.
Round Two - Speed and Performance: Which Leads the Pack?
Speed is often the make-or-break factor for landing pages; a slow load time can lead to high bounce rates and poor user experience. Imagine standing in line for your favorite coffee, only to find the barista serving at a snail's pace. Frustrating, right? Similarly, landing page builders need to ensure swift loading times to keep users engaged. Now, let’s see how each contender fares in this critical area.
Instapage: Seamless Speed and Performance
- Instapage utilizes optimized file sizes and quick hosting solutions for faster page loading.
- It features a built-in AMP (Accelerated Mobile Pages) system for faster mobile performance.
- The platform's caching technologies minimize server response time, ensuring quick loading.
- Instapage offers a range of integrations that optimize backend performance and reduce load times.
Optimizely: Speed Performance Overview
- Optimizely provides adaptive content delivery to enhance loading efficiencies.
- It employs A/B testing in real-time, monitoring performance without compromising speed.
- The software is optimized for mobile, ensuring swift access for users on the go.
Landen: Performance Highlights
- Landen’s simple templates mean quicker build times, leading to faster deployable pages.
- The platform focuses on static pages which inherently load faster.
- Landen’s clean codebase contributes to reduced loading times for users.
- It allows for straightforward mobile optimization, which is crucial for speed.
In the speed and performance round, Instapage demonstrates outstanding speed benefits, establishing itself as the premier choice for marketers keen on delivering rapid-loading landing pages. Although Optimizely and Landen show commendable speed capabilities, Instapage's focus on optimization technology gives it a distinct edge.
Round Three - Analyzing Usability and Learning Curves
Just as a good book should be easy to read, your landing page builder should be user-friendly and intuitive. Each of these platforms welcomes new users while accommodating the experienced marketer, allowing a smooth transition into creating effective landing pages. Instapage's interface stands out for its vibrant design and organized layout. Marketers can easily navigate through features without feeling overwhelmed. Meanwhile, Optimizely presents a structured guide and tutorials that make understanding their A/B testing capabilities more accessible. On the other hand, Landen appeals to novices with its simple format and straightforward features. Regardless of where you begin your journey, each platform supports users in honing their skills and expertise.
Round Four - Support: The Trusty Assistants
Customer support is like the superhero cape that complements your landing page builder. Optimizely's support features live chat, ample documentation, and community forums where users can share knowledge and solution strategies. Landen provides email support and a knowledge base full of guidance for cleaning up common issues. Yet, Instapage shines in this category. Along with live chat and email support, they also offer extensive learning resources, webinars, and a dedicated account manager for advanced users. This thorough support network ensures users receive the backup they need when navigating their campaigns effectively.
Round Five - Pricing Structures: The Budget-Conscious Factor
Pricing can significantly impact your decision-making process. While all platforms cater to different needs, their pricing structures reflect their unique advantages. Instapage offers a range of pricing plans that align with distinct business objectives, allowing marketers to choose features that best suit their needs. Optimizely operates on a tiered pricing model, empowering businesses to scale as they grow. Conversely, Landen attracts startups with its lower entry price and straightforward billing model. Each platform provides a range of options, ensuring that users can find a plan that works for their budget. However, it’s essential to weigh the features offered against the price to ensure optimal value for your investment.
Ultimately, the choice between Instapage, Optimizely, and Landen boils down to your unique objectives and personal preferences. While each platform has its merits, Instapage positions itself as the powerhouse for marketers looking to maximize their landing page impact. Its abundant features, speed, and exceptional support make it a top contender. Consider taking Instapage for a trial spin or demo to experience firsthand how it can bolster your marketing goals.
