How Optimizely vs. Divi Builder vs. Instapage stack up against each other
Compare Instapage with Optimizely and Divi Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Optimizely vs. Divi Builder – Which One Should You Choose?
Choosing a landing page builder is like assembling your ultimate dream team for marketing success – each player brings unique strengths to the table, and selecting the right combination can mean the difference between soaring conversions and missed opportunities. Today, we’re diving into a friendly showdown among Instapage, Optimizely, and Divi Builder. These platforms have taken the marketing arena by storm, each carving out a niche that can help you create landing pages that not only draw in visitors but also convert them into loyal customers. As we take a closer look at these contenders, we’ll explore their features, advantages, and how they can empower marketers to reduce costs, enhance their brand presence, and deliver tailored landing page experiences that build trust and customer loyalty. Get ready for a comprehensive comparison that’s both insightful and enjoyable. (min:200 words)
Meet the Contenders: A Quick Overview of Each Platform
Let’s meet our three contenders, each with their unique flair in the landing page realm. First up, we have Instapage, known for its impressive customization capabilities and conversion optimization features. Marketers flock to Instapage when they want a robust tool that streamlines the landing page creation process while maximizing conversion rates. Next, we have Optimizely, which shines in the realm of experimentation and personalization, providing powerful A/B testing features that help businesses refine their marketing strategies. Finally, there’s Divi Builder, a versatile WordPress plugin that offers extensive design flexibility and a user-friendly drag-and-drop interface. Each contender brings something valuable to the table, making it essential to understand their strengths and weaknesses when selecting the right fit for your needs. Join us as we put these platforms through their paces! (min:200 words)
Round One: Feature Showdown
Template Variety and User Experience - Who Comes Out on Top?
When it comes to template variety, having a wide range of options can significantly impact your ability to create visually appealing landing pages. Instapage excels in this area with a vast library of professionally designed templates that cater to various industries and marketing goals. Its user-friendly interface allows for easy customization, ensuring that users can tweak layouts, colors, and elements without needing extensive design skills. Optimizely also offers a selection of customizable templates, but its strength lies in its focus on analytics and A/B testing, making it more suitable for marketers looking to optimize existing campaigns rather than starting fresh. On the other hand, Divi Builder shines with its extensive design flexibility. The platform empowers users to create unique layouts from scratch or modify existing templates, providing an unmatched level of creative freedom. While all three platforms boast impressive features, their focus areas vary, leading to different user experiences. (min:200 words)
Instapage: Your Go-To for Customization and Conversion Success
Instapage stands out as a premier choice for marketers looking to create highly customized and conversion-focused landing pages. With its robust drag-and-drop editor, users can effortlessly modify every aspect of their pages, from headlines to call-to-action buttons. Its versatility doesn’t stop there; Instapage integrates seamlessly with various third-party applications, enhancing its functionality. One of the platform’s most compelling features is its capability to conduct A/B testing directly within the builder, allowing users to refine their pages in real-time based on performance metrics. With built-in analytics, marketers can track conversions and adjust their audience targeting, ensuring that each landing page is tailored to meet specific business goals. Instapage isn’t simply a tool; it acts as a collaborator in your marketing efforts, helping to reduce operational costs while boosting conversion rates and eventually fostering trust and loyalty among customers. (min:200 words)
Round Two: Speed Matters – The Need for Speed
When it comes to landing pages, speed is paramount. A slow-loading page can lead to lost sales and frustrated users. Imagine waiting at your favorite coffee shop while your order is made – it’s a small annoyance that can overshadow a good experience. The same applies to online interactions; users are quick to abandon pages that take too long to load, signaling that they may not trust your brand. In this round, we’ll take a closer look at how Instapage, Optimizely, and Divi Builder compare regarding speed and performance. (min:200 words)
Advantages of Instapage:
- Instapage employs advanced caching techniques, ensuring fast loading times.
- The platform optimizes images automatically for quick display without sacrificing quality.
- Instapage's responsive design adjusts seamlessly across devices, enhancing mobile performance.
- Its built-in analytics enable real-time monitoring to identify and resolve speed issues promptly
Benefits of Optimizely:
- Optimizely focuses on lightweight code, ensuring faster page loads.
- The platform offers a CDN (Content Delivery Network) to speed up content delivery.
- Built-in performance metrics allow users to pinpoint and address speed concerns.
Strengths of Divi Builder:
- Divi Builder includes an optimization feature that minimizes loading times.
- The tool allows users to create lightweight pages with custom code options.
- Divi’s global elements enable quicker updates across multiple pages, enhancing performance.
- The platform provides insights on page performance to inform development.
In conclusion, speed and performance are crucial factors in the success of any landing page builder. While all three platforms have unique advantages, Instapage comes out on top, ensuring that your pages load quickly and efficiently, driving conversions and maintaining user engagement. (min:200 words)
Round Three: Usability and the Learning Curve
Navigating a new platform can be daunting, especially if you’re not tech-savvy. Thankfully, each of our contenders offers an intuitive interface designed to ease users into their respective environments. Instapage leads the way with a clean, user-friendly layout that offers guided tutorials and templates tailored to enriching user experiences. This makes it a breeze for newcomers to start building landing pages without feeling overwhelmed. Optimizely also provides a straightforward dashboard, incorporating wizard-like tools for setting up A/B tests and analyzing results. Additionally, the platform offers educational resources, such as webinars and documentation, to help users maximize its potential. Finally, Divi Builder excels in flexibility, albeit with a slightly steeper learning curve due to its extensive design options. Nonetheless, its user community is thriving, providing peer support and shared resources that facilitate learning. Regardless of where you start, all three platforms make it possible to become proficient and create impressive landing pages. (min:200 words)
Round Four: Customer Support – Who’s Got Your Back?
Customer support is like your trusty sidekick in the digital world, ready to help you tackle challenges as they arise. Each of our contenders offers varied support options, but their approaches differ. Instapage provides 24/7 live chat support along with an extensive knowledge base filled with articles and tutorials. Users can also find an active community forum where they can pose questions and share solutions. Optimizely takes a different approach, focusing on designated account managers and responsive chat support during business hours, which can be particularly useful for enterprises needing ongoing assistance. Lastly, Divi Builder ensures that users have access to email support, a comprehensive documentation library, and a vibrant community forum filled with fellow users sharing tips and tricks. In a friendly contest of support capabilities, Instapage remains a strong contender, offering comprehensive resources that cater to all users. (min:200 words)
Round Five: Pricing and Value for Money
When it comes to pricing, understanding which platform offers the best value is essential for making an informed decision. Instapage operates on a subscription-based model with various plans that cater to different business needs, ensuring flexibility for marketers at any stage of growth. Optimizely, while robust, can come with a higher price tag, appropriate for larger businesses with more extensive budgets that require intricate testing capabilities. In contrast, Divi Builder offers a one-time payment plan for its plugin, making it a cost-effective solution for WordPress users. However, it might not provide the same level of optimization and support seen with dedicated services like Instapage. It's crucial to assess your unique requirements and budget when considering these platforms. In conclusion, while each contender has strengths that can cater to specific needs, instep back from the numbers and remember the additional value each platform offers. Experimenting with different platforms will uncover which solution works best for your marketing strategy and goals. (min:200 words)
In wrapping up our comparison among Instapage, Optimizely, and Divi Builder, the right choice truly depends on your unique objectives and preferences. All three platforms bring something different to the table, so understanding what matters most in your landing page strategy is crucial. Ultimately, Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that enhance brand trust and foster customer loyalty. As you consider your options, don't forget to take advantage of free trials or demos to see first-hand how these tools can elevate your marketing efforts. (min:200 words)
