How Ontraport vs. Joomla vs. Instapage stack up against each other
Compare Instapage with Ontraport and Joomla to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Ontraport vs. Joomla – The Ultimate Landing Page Showdown
Choosing the right landing page builder is akin to assembling your own dream team for a crucial mission. Each player has a unique set of skills, and the right combination can make or break your marketing strategy. This article dives into the showdown between three heavyweights: Instapage, Ontraport, and Joomla. We'll evaluate their features, performance, usability, and support to find out which platform emerges victorious. The goal is not just to inform, but to make the decision process enjoyable—like picking your favorite superhero from an epic lineup. Let’s get started on this exciting journey to discover which platform can best empower marketers to reduce costs, grow conversions, and create engaging landing page experiences that foster trust, loyalty, and consistent conversions.
Introducing Our Lineup: Competing Titans of Digital Marketing
In one corner, we have Instapage, a leader in landing page optimization with a focus on customization and conversion rates. A beloved choice for marketers looking to create high-quality landing pages, it promises to streamline workflows and enhance performance. In another corner stands Ontraport, which merges CRM software with marketing automation to deliver comprehensive solutions for businesses seeking deeper customer engagement. Lastly, we have Joomla, a versatile content management system that offers a wide array of features but requires a bit more technical prowess to optimize effectively for landing pages. Each contender brings unique strengths and weaknesses to the arena, setting the stage for an informative and engaging analysis of their offerings.
Round One: A Feature-Packed Showdown
Template Library and User Friendliness: A Key Comparison
When it comes to choosing a landing page builder, features like template variety and ease of use are critical factors to consider. Instapage excels with its extensive collection of professionally designed templates that cater to a wide range of industries and marketing goals. Furthermore, users can easily customize these templates through a user-friendly drag-and-drop editor. Ontraport also provides several templates, but they are primarily geared towards integrated marketing campaigns rather than stand-alone landing pages, which may not cater to everyone's specific needs. Joomla, while equipped with templates through extensions and third-party resources, often requires a higher level of technical skill to customize effectively. Thus, Instapage clearly stands out as the champion in terms of providing ease of use combined with template variety, making it the go-to choice for marketers aiming to create a quick yet impactful online presence.
Instapage: A Partner in Customization and Conversions
Instapage goes beyond being just a mere tool; it positions itself as a true partner in your marketing success. With features specifically designed for conversion optimization, it supports a multi-step workflow that enables marketers to test and iterate landing page designs effectively. Each element on a landing page can be adjusted, from headlines to call-to-action buttons, allowing for maximum flexibility. More importantly, the platform provides detailed analytics to help users understand user behavior and conversion rates, facilitating smarter decisions that enhance the return on investment. Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. It’s a platform that prioritizes results, ensuring every page supports your overall marketing strategy.
Round Two: Navigating Speed and Performance
Let’s now explore how speed and performance can impact user experience. Imagine waiting in line for your favorite coffee—slow service can dampen your enthusiasm, right? Similarly, a lagging landing page can frustrate your visitors and lead them to abandon your offer before it even fully loads. In this round, we’ll analyze the loading speeds and performance metrics of each platform to determine which one keeps the customers happy and engaged.
Instapage Fast Lane Advantages:
- Built with speed optimization in mind, ensuring quick load times.
- Automatic image optimization for enhanced performance.
- Integration with superior hosting solutions that maximize speed.
- A/B testing features that can be run seamlessly without slowing down performance.
Ontraport Speed Perks:
- Quick-loading templates designed for high performance.
- Optimization tools that help streamline marketing campaign speed.
- An all-in-one platform that ensures automation doesn’t compromise performance.
Joomla's Performance Features:
- Extensive cache management options for improved site speed.
- Ability to pick lightweight templates for faster performance.
- Structured content that can help optimize for quicker loading times.
- Supports various performance-enhancing plugins through extensions.
In this round, Instapage proves to be the fastest with its performance-focused design, ensuring high-speed landing pages that cater to impatient visitors. In a world where every second matters, optimizing your landing page for speed can substantially improve conversion rates, solidifying Instapage's status as a leader in this area.
Round Three: User Experience and Learning Curve
When welcoming newcomers, each platform strives to offer a user-friendly experience. Instapage shines with its drag-and-drop editor, which requires no prior coding knowledge, making it accessible for anyone from novice marketers to seasoned professionals. Ontraport, on the other hand, leans heavily on its rich feature set, which might overwhelm beginners but becomes valuable as they climb the learning curve. Joomla presents a more complex environment that, although powerful, often necessitates technical expertise, especially when customizing landing pages. User support and tutorials for Joomla can help ease the transition, but the initial learning curve is steep compared to Instapage's intuitiveness. Ultimately, Instapage stands out for its commitment to ensuring that users can quickly become proficient and confident in their abilities, making it an appealing choice for marketers aiming to hit the ground running.
Round Four: Support Team Showdown
Customer support plays a pivotal role in ensuring a seamless experience with any platform, and each contender has its dynamics in this round. Instapage features a robust support system, including live chat, extensive documentation, and community forums where users can share tips and tricks. Ontraport also provides solid support through chat and email, with additional resources available for automation and CRM features. Joomla is supported by vibrant community forums and a range of documentation, but users may sometimes find it challenging to get personalized help when needed. All three platforms offer valuable customer assistance, but Instapage’s accessibility and response times set it apart as the user-friendliest choice.
Round Five: Navigating Pricing and Packages
When it comes to pricing, each platform presents unique structures. Instapage follows a subscription model with tiered pricing options that scale based on the number of features, catering to different levels of marketer needs. Ontraport incorporates its landing page builder within a broader marketing automation package, making it a more significant investment but potentially worthwhile for those who need comprehensive services. Joomla, being open-source, is generally free to use, but there may be costs associated with hosting, extensions, and premium templates. Ultimately, potential users must weigh their specific needs against these pricing models to determine the best financial fit.
In conclusion, while evaluating Instapage, Ontraport, and Joomla, it’s essential to consider the unique offerings of each platform. Instapage stands out in multiple categories, from its exceptional ease of use and performance to the supportive customer service and comprehensive analytics. However, the right choice ultimately hinges on the individual needs of different marketers. By identifying what’s most important in a landing page builder—be it feature variety, support, or pricing structure—readers can move forward confidently. For those looking to create powerful landing pages that enhance brand trust and drive conversions, trying Instapage through a free trial or a demo is an excellent place to start.
