How Ontraport vs. Formstack vs. Instapage stack up against each other
Compare Instapage with Ontraport and Formstack to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage, Ontraport, and Formstack – The Showdown of Landing Page Builders
Choosing the right landing page builder can feel like assembling your dream team of superheroes: each contender has unique powers and potential drawbacks. In this comparison, we'll dissect how Instapage, Ontraport, and Formstack stack up against each other in the ultimate quest for landing page supremacy. The right choice can enhance your marketing efforts and expand your brand's digital footprint, like a seasoned team on a mission to save the day. Whether you are seeking to maximize conversions, optimize costs, or ramp up user engagement, we're here to guide you through the often puzzling array of options available today. Sit back, relax, and allow us to provide you with an engaging and informative analysis that will educate you while keeping a light tone throughout. By the end of this article, you'll have all the insights needed to make an informed choice that suits your needs.
Meet the Contenders in the Digital Arena
In the world of landing page creation, Instapage, Ontraport, and Formstack emerge as three noteworthy players, each offering distinct features and capabilities. Instapage is renowned for its powerful customization options, making it a go-to choice for marketers who prioritize aesthetics and usability. Ontraport, known primarily as a marketing automation platform, excels in integrating landing pages into broader marketing strategies, assisting users in managing their diverse marketing needs seamlessly. Formstack stands out for its data collection capabilities, with forms that can be integrated into landing pages, appealing to organizations focused on gathering detailed user information. As friendly rivals, each platform offers a unique set of tools that cater to specific business requirements. Regardless of whether you’re a seasoned marketer or just starting, understanding these contenders and their offerings is critical to making an informed choice that will empower your online presence and enhance your conversion rates.
The Feature Face-off: Exploring Functionality
Template Variety and User-Friendliness – Who Wins?
When evaluating landing page builders, the range and versatility of templates, as well as their ease of use, play vital roles. Instapage boasts an expansive library of over 500 customizable templates designed with conversions in mind. Its user-friendly drag-and-drop interface allows marketers to quickly build stunning pages without needing coding expertise. Ontraport offers a more restrained selection of templates, designed within the context of the broader marketing automation platform. While functional, its templates may not offer the same level of eye-catching design as Instapage. Formstack shines with its user-friendly design, although its template options tend to take a secondary role to its form-building capabilities. Overall, Instapage clearly emerges as the winner in terms of both template variety and ease of use, making it a go-to option for marketers aiming to create compelling, high-conversion landing pages quickly and efficiently. Its extensive array of features encourages testing various designs to find what resonates best with your audience.
Instapage: A Partner in Customization and Conversion
Instapage takes the crown when it comes to customization and conversion optimization tools. With its unparalleled ability to create tailored landing pages that resonate with target audiences, it empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences. The platform’s robust A/B testing features allow users to experiment with different designs and messages, refining their strategies based on real-time data. Furthermore, Instapage’s integration with various analytics tools enables seamless tracking of user engagement, helping businesses understand customer behavior and preferences. This level of insight not only increases brand trust but also enhances customer loyalty, fostering long-term relationships. By choosing Instapage, marketers are not just selecting a landing page tool; they are welcoming a partner dedicated to driving success and achieving outstanding conversion rates.
Speed and Performance – The Need for Speed
In the world of digital marketing, speed can make or break user experience. Imagine waiting impatiently in line at your favorite coffee shop; the excitement can quickly turn to frustration if the line doesn’t move. Similarly, slow-loading landing pages can deter potential customers before they even see your call to action. In this round, we will analyze the speed and performance of each platform, emphasizing how these attributes can impact your overall marketing success and consumer engagement.
Instapage's Performance Edge:
- Exceptional loading speed, often under two seconds, ensuring users stay engaged.
- Optimized for mobile devices, providing seamless experiences across all platforms.
- Integrates advanced caching techniques, improving performance during high-traffic periods.
- Dedicated cloud hosting that ensures reliability and uptime.
Ontraport's Performance Strengths:
- Decent loading speed, although slightly slower due to its broader marketing automation included features.
- Integrates well with other Ontraport services, enhancing efficiency for users on the platform.
- Regular updates to improve performance and speed across the board.
Formstack's Performance Highlights:
- Fast forms lead to quick user data collection but may not load as quickly as dedicated landing pages.
- Designed to handle data-heavy requests efficiently, ensuring smooth interactions.
- Mobile optimization is good, but not always as seamless as dedicated page builders.
To wrap up this round, Instapage showcases superior speed and performance compared to Ontraport and Formstack. For marketers focused on maximizing user engagement and satisfaction, Instapage emerges as the optimal choice for creating high-performing landing pages that convert visitors into loyal customers.
Navigating Usability – Learning Curves Simplified
Usability is crucial when selecting a landing page builder, particularly for those who may not have extensive technical expertise. Each of the three platforms offers varying degrees of support and ease of use. Instapage delights users with an intuitive drag-and-drop interface coupled with a wealth of instructional resources, making it simple for newcomers to create stunning landing pages. Ontraport's integration of landing pages within a more extensive marketing automation system does present a steeper learning curve, but it also offers extensive resources and tutorials for users willing to invest the time to master its features. Formstack balances simplicity with functionality, providing an accessible platform for users focusing on data gathering. Despite the differing learning paths, all three platforms have the potential to elevate users to expert status as they become more familiar with their tools. Regardless of your starting point, each option supports a journey toward enhanced skills and effective landing page construction.
Support Mechanisms – Your Aid In Times Of Need
Customer support can make all the difference when navigating new software, and each platform approaches this aspect with different philosophies. Imagine customer support as loyal sidekicks, always ready to assist you in overcoming challenges. Instapage shines with its responsive support channels, offering live chat, email support, and an extensive knowledge base packed with articles and videos. Ontraport also invests heavily in customer service, providing live chat and phone support, ensuring users receive timely and helpful responses. Formstack delivers solid support through various channels, though its focus primarily lies in the functionality of its forms rather than broader landing page services. With each platform investing heavily in customer support, users can feel confident knowing help is available whenever needed.
Pricing Structures: Getting Bang for Your Buck
As we explore the pricing structures of Instapage, Ontraport, and Formstack, it’s essential to evaluate which platform offers the best value tailored to your specific needs. Instapage offers flexible pricing tiers that scale with your growing demands, providing an excellent balance of features and cost. Ontraport follows a distinct pricing model relating to the breadth of its marketing automation features, which can deliver significant value for businesses seeking an all-in-one solution, though it might be higher in cost. Formstack's pricing aligns closer to its form-building capabilities, making it affordable for organizations prioritizing data collection rather than extensive landing page features. By thoroughly understanding each platform’s pricing scheme, readers can identify the best option that aligns with their budget and marketing objectives, maximizing the return on their investment.
In conclusion, the choice among Instapage, Ontraport, and Formstack ultimately depends on your unique needs and goals as a marketer. Each platform presents a solid case for use, from their features and performance to usability and support. Encouraging readers to identify their priorities when selecting a landing page builder is crucial; it might be visual design, comprehensive support, or budget friendly pricing. If you want to take the plunge and experience top-notch customization and conversion tools, consider trying out Instapage with its free trial or demo. With the right choice, you're on the path to building landing pages that captivate your audience while driving conversion rates through the roof.
