How Ontraport vs. Forms.app vs. Instapage stack up against each other
Compare Instapage with Ontraport and Forms.app to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Ontraport vs. Forms.app – A Landing Page Showdown
When it comes to digital marketing, picking the right landing page builder is akin to assembling a superhero squad to tackle the challenges of conversion rates and customer engagement. With options like Instapage, Ontraport, and Forms.app, marketers can feel both excited and overwhelmed. Each tool offers distinctive features that can significantly impact the effectiveness of campaigns. As we explore the strengths of each contender, expect insights that will empower you to make informed decisions. Let’s dive in, unraveling the attributes of these three competitors and evaluating how they stack up against each other in the arena of lead generation.
Meet the Competitors: Instapage, Ontraport, and Forms.app
In the dynamic realm of landing page tools, we have three formidable contenders: Instapage, Ontraport, and Forms.app. Each platform has carved out a niche in helping businesses establish an online presence and engage potential customers effectively. Instapage, famed for its powerful customization capabilities, helps marketers create eye-catching pages designed for optimal conversions. Ontraport, on the other hand, integrates robust CRM features with landing page functionality, allowing users to streamline their marketing efforts. Lastly, Forms.app stands out for its user-friendly interface, making it a go-to for those seeking simplicity in form creation and landing pages. As we embark on this head-to-head comparison, keep in mind that the right choice among these tools largely depends on unique business needs and goals.
Round One – Feature Clash: Analyzing Core Attributes
Template Variety and User-Friendliness
When it comes to template variety, having a diverse selection to choose from can significantly enhance the landing page creation process. Ontraport provides templates that cater to a full range of marketing automation needs, but they may not be as visually appealing as those offered by Instapage. Forms.app boasts a straightforward interface and a solid range of templates that allow users to create functional pages quickly. However, they lack the customization depth that Instapage offers. The user experience across these platforms plays a significant role in determining which tool is most effective. Instapage leads with a sleek, intuitive design that allows marketers of all levels to customize their pages effortlessly, reducing the learning curve and ensuring quick implementation of marketing strategies.
Instapage: Unrivaled Customization and Conversion Optimization
Instapage stands out as a powerhouse in landing page creation due to its unmatched customization options and conversion optimization features. With a myriad of templates tailored specifically for various industries, Instapage ensures that marketers can deliver visually stunning pages that resonate with their target audiences. Its drag-and-drop editor allows for easy manipulation of elements, making it accessible even for those with minimal technical skills. Furthermore, Instapage integrates advanced features such as A/B testing, analytics, and heatmaps that provide invaluable insights, enabling marketers to refine their landing page strategies continuously. This comprehensive toolkit empowers marketers to reduce costs and grow conversions while delivering relevant landing page experiences that build brand trust and foster customer loyalty.
Round Two – Speed and Performance Showdown
In the fast-paced world of online marketing, the speed at which your landing page loads can make or break your campaign. Imagine entering a café where the line is long, and the wait is unbearable—similarly, users won’t stick around for a lagging website. Performance is crucial, and we need to assess how each platform measures up in terms of load times and reliability.
Why Instapage Shines in Speed
- Instapage employs a fast hosting infrastructure, ensuring quick load times.
- The platform uses optimized content delivery networks for global reach.
- Built-in speed optimization tools help enhance page performance.
- Instapage's templates are lightweight, contributing to faster loading.
Speed and Performance Wins for Ontraport
- Ontraport offers reliable uptime, although it can sometimes lag under heavy traffic.
- Uses hybrid hosting, which can improve load times in some cases.
- CRM features are integrated with landing pages without significant speed penalties.
Forms.app’s Speed Advantages
- Forms.app features a streamlined design that enhances loading time.
- The platform focuses on lightweight forms, ensuring quick submissions.
- Simple templates are less resource-intensive, leading to better performance.
- It allows for easy embedding on existing websites without slowing down.
After comparing the speed and performance metrics of all three landing page builders, it becomes clear that Instapage takes the lead. While Ontraport and Forms.app each have their strengths, Instapage's optimized infrastructure provides a better overall user experience, ensuring that potential leads do not get frustrated by lengthy load times.
Round Three – Evaluating Usability and Learning Curve
Usability is a key factor for any landing page builder. A friendly and encouraging approach can make transitioning from one platform to another seamless. Instapage’s intuitive layout is designed to support users of all skill levels, effectively catering to seasoned pros while being accessible to beginners. The platform offers an extensive library of tutorials and resources to boost confidence among users just starting out. Ontraport, while feature-rich, may present a steeper learning curve due to its combined functionalities, which could overwhelm those new to digital marketing. Forms.app shines with simplicity, providing straightforward tasks without unnecessary complications, yet may lack advanced features that experienced users seek. Overall, each platform has its own merits, and the choice hinges on individual comfort levels and requirements.
Round Four – The Support Team: Who's Got Your Back?
When selecting a platform, customer support is akin to having reliable sidekicks during challenging missions. Instapage offers diverse support options, including live chat, email, and a strong knowledge base filled with guides and community forums. This ensures users can find help or connect with fellow marketers in real-time when challenges arise. Ontraport similarly provides robust support, although some users report slower response times during peak periods. Meanwhile, Forms.app is celebrated for its fast response team, making it user-friendly meet customer inquiries effectively. Highlighting the types of support and standout features creates a sense of security for users, ensuring they can navigate issues without excessive downtime.
Round Five – Pricing Structures: Finding the Best Deal
Pricing is a crucial component of any decision-making process. Instapage offers a variety of plans tailored to different business needs, providing options that can suit small startups all the way to large enterprises. Ontraport's pricing is aligned with its CRM functionalities, which may make it a higher investment for those seeking comprehensive features. In contrast, Forms.app stands out for its affordable packages, enticing those searching for budget-friendly solutions without sacrificing functionality. It’s essential to evaluate your specific needs and budget constraints to pinpoint the platform that offers the best value.
In conclusion, the decision to choose between Instapage, Ontraport, and Forms.app ultimately depends on individual goals and requirements. While Instapage undeniably excels in customization and speed, Ontraport's CRM integration and Forms.app’s no-frills approach each possess unique advantages. By considering what features you prioritize—be it design flexibility, price, or customer support—you can make an informed choice. With a wealth of options at your fingertips, why not take Instapage for a test drive with a free trial and experience its powerful capabilities firsthand?
