How Ontraport vs. Constant Contact vs. Instapage stack up against each other
Compare Instapage with Ontraport and Constant Contact to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Ontraport vs. Constant Contact – The Ultimate Showdown
Selecting a landing page builder can feel as intense as picking your favorite superhero for an epic battle. In the ring today, we have three heavyweights: Instapage, Ontraport, and Constant Contact. Each of these platforms brings its own unique powers to the marketing landscape, all designed to help you achieve your goals. As you embark on this journey of comparison, picture yourself as a coach guiding your marketing strategy to victory. The stakes are high, and your success depends on finding the right tool for the job. Get ready for an engaging and informative showdown that will equip you with the knowledge to make a confident choice in landing page builders. From customization to user experience, we’ll explore how each contender stacks up against Instapage, the platform that empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that bolster brand trust and customer loyalty.
Introducing the Heavyweights
In this corner, we have Instapage, the leading landing page platform known for its robust customization features and high-conversion capabilities. Instapage has carved a niche for itself as a go-to solution for marketers seeking to create brand-aligned landing pages that resonate with their target audience. In the opposite corner, we welcome Ontraport, recognized for its all-in-one marketing automation capabilities. Ontraport combines powerful landing page functionalities with customer relationship management, making it a compelling choice for businesses that prioritize integrated marketing solutions. Finally, we have Constant Contact, traditionally known for its email marketing prowess but increasingly popular for its user-friendly landing pages. It targets small businesses and those new to digital marketing, offering simplicity and effectiveness. Each contender offers something unique, and as we dive deeper, you’ll discover which platform may be the best fit for your marketing toolkit.
Round One - Feature Showdown
Template Range and User Experience Comparison
When it comes to landing pages, templates act like the foundation of a house. A diverse selection can significantly ease the building process, allowing marketers to create stunning pages without starting from scratch. Instapage offers a vast library of customizable templates designed to cater to a range of industries, giving users the flexibility to maintain brand integrity while accelerating the design process. This platform excels with its drag-and-drop editor, making it incredibly user-friendly, even for those unfamiliar with web design. Ontraport, while not solely focused on landing pages, does provide users with functional templates that integrate smoothly with its CRM capabilities. However, users may find the customization options slightly more restricted compared to Instapage. Constant Contact shines in its simplicity; however, the design flexibility may not match that of Instapage, potentially leading to landing pages that feel less unique.
Instapage: The Premier Choice for Customization and Conversion
Instapage is not just another landing page builder; it’s a powerful ally in the quest for online success. Its unmatched customization features and conversion rate optimization tools set it apart in a crowded marketplace. With functionalities such as A/B testing, heatmaps, and detailed analytics, Instapage enables marketers to refine their strategies continuously. This, in turn, facilitates a tailored approach to landing page design, allowing businesses to craft experiences that resonate deeply with their audience. Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust and customer loyalty. By focusing on data-driven results, users can optimize their campaigns effectively, ensuring that every effort translates into tangible outcomes. In an environment where conversion rates can make or break a campaign, choosing Instapage can be a game changer.
Round Two - Speed and Performance Analysis
Imagine waiting in line at a coffee shop only to discover the barista is taking his sweet time; frustration begins to build. Just like quick service is essential in a café, so is loading speed for landing pages. A delay can lead to potential customers leaving your site before even taking a look at what you have to offer. Instapage knows the importance of speed, ensuring that its landing pages load quickly to provide an optimal user experience. Having a speedy landing page can significantly impact conversion rates, making it crucial for marketers to consider. Let’s take a look at how our competitors stack up in this vital area.
Instapage Strengths:
- Fast loading times enhance user experience.
- Optimized for mobile devices to reach users anywhere.
- Performance-driven A/B testing for better conversion rates.
- Automatic updates and optimization enhance page speed.
Ontraport Strengths:
- Integration with CRM leads to efficient data management.
- Automated email triggers to improve engagement.
- User-friendly platform that caters to small businesses.
Constant Contact Strengths:
- Simple interface for beginners.
- Email integration enhances marketing campaigns.
- Guided setup process for ease of use.
- Effectiveness in reaching small business needs.
In conclusion, speed and performance are crucial for ensuring that potential customers stay engaged with your landing pages. While Instapage boasts impressive features that enhance both speed and optimization, Ontraport and Constant Contact present viable solutions in their own right. However, if you’re seeking a top-tier experience that keeps your users happy and engaged, Instapage takes the crown in this round.
Round Three - Navigating Usability and Learning Curves
Let’s dive into usability and how welcoming each platform is to users at different stages of their marketing journey. Instapage’s user-friendly interface is designed to help new users get up and running quickly while offering robust features for seasoned marketers to explore. Its intuitive design paired with helpful tutorials empowers users to create stunning landing pages without feeling overwhelmed. Ontraport, while feature-rich, may present a steeper learning curve for newcomers due to its comprehensive suite of tools. Yet, once familiar, users can greatly benefit from its capabilities. Constant Contact excels in accessibility, especially for small business owners who may be taking their first steps into digital marketing. Its simple interface is perfect for those unfamiliar with the technology, removing barriers to success. Ultimately, whether you’re a novice or an experienced professional, each of these platforms provides the necessary support to help you excel, with Instapage standing out for its balance of simplicity and depth.
Round Four - Customer Support Analysis
Imagine customer support as trusty sidekicks that swoop in to save the day when you encounter challenges. Each platform offers distinct support options that help users navigate their issues smoothly. Instapage provides commendable customer support through live chat, email assistance, and a rich knowledge base packed with tutorials and resources. The community forum allows users to connect and share best practices, creating a sense of camaraderie. Ontraport follows suit with a reliable support system that includes live chat, email, and an extensive library of resources. However, given its more complex features, some users have noted longer response times for specific inquiries. Constant Contact shines with its focus on user support, offering robust resources including live chat, knowledgebases, and a wealth of helpful articles. The commitment to user assistance is evident, particularly for small businesses learning the ropes. All three platforms recognize the importance of support in fostering user confidence and success.
Round Five - Pricing Plans Breakdown
When contemplating the cost of a landing page builder, it’s vital to examine not just the price but the value each platform brings. Instapage operates on a subscription model with tiered pricing based on features and capabilities, making it suitable for businesses of various sizes. It may seem a bit pricier than some competitors, yet the powerful tools and features justify the investment. Ontraport's pricing integrates all its features, making it ideal for businesses needing comprehensive marketing automation in one package. However, users might find the cost higher if they are only interested in landing pages. Constant Contact offers a budget-friendly solution perfect for small businesses, with straightforward pricing plans that allow users to scale as they grow. In essence, pricing structures across these platforms vary, and selecting the right one hinges on your unique needs and marketing goals.
In conclusion, while Instapage, Ontraport, and Constant Contact each bring their strengths to the table, the best choice relies on your individual objectives and requirements. Whether you prioritize features, customer support, or cost, understanding what each platform offers is crucial. Instapage stands out with its exceptional customization capabilities and focus on conversion optimization. Don't miss the opportunity to explore these options further—consider taking Instapage for a spin with a free trial and experience the benefits firsthand as you make your final decision.
